Content Profiling - Sharon O'Brien (DCU)
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TAUS Quality Evaluation Summit - 28 May 2015, Dublin Content Profiling is used to help select the most appropriate quality evaluation model for specific requirements. The underlying process, technology and resources guide the choice of the quality evaluation model. In DQF, content profiling is connected to a Knowledge base containing best practices, metrics, step-by-step guides, reference templates, and use cases.
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Content Profiling - Sharon O'Brien (DCU)
- 1. (Non-Conventional) Content Profiling for Translation Sharon O’Brien ADAPT Research Centre Dublin City University
- 2. What is Content Profiling for Translation Purposes? • Put simply, it’s about describing your source language content according to some criteria in order to decide: – How it should be translated – How the translation should be assessed
- 3. Why should we be interested in Content Profiling? Context is all important for translation Text Type Purpose Target Audience
- 4. Why should we be interested in Content Profiling? Context is all important for translation Text Type Purpose Target Audience Localisation/ Adaptation
- 5. Why should we be interested in Content Profiling? Profiling helps make decisions about process Text Type Purpose Target Audience MT TM Both Neither Professionals Crowd-Sourced
- 6. Why should we be interested in Content Profiling? Profiling helps make decisions about evaluation Text Type Purpose Target Audience Full-scale/Sample Error Typology Adequacy Fluency Automatic Eval Metrics Usability…
- 7. What profiling techniques are there?
- 8. Profiling Techniques? Complex! Genre Text Type Register Style Domain Classification Topic Classification Cost Time Function Market Linguistics NLP Localisation Industry
- 9. • Interviews with key professional in 6 different companies selling into the global market with content translated into many different languages Case Study Case Study
- 10. • All the participant produce all the content types listed in eight meta-categories suggested in the TAUS DQF (at the time). • However… • Different content categorisation • More detailed typologies • Combining content types into one single category. Findings
- 11. Additional Content Types Included Employee Engagement Survey Internal Announcements Support Documentation Online Knowledge Base Legal Texts Surveys (customers and end-users) User Generated and Industry Generated Content Sales Training Material Internal Sales Tools Texts Internal Training Material Metadata Templates Technical Developer Documentation
- 12. Add in ‘non-conventional content’
- 13. Break-Out Topics • How do companies profile SL content? • What examples of best practice exist? • How does that impact on translation process decisions? • Is ‘one-size-fits-all’ the usual approach? • Is everything driven by business concerns rather than quality and impact on end user? • What techniques exist for profiling ‘non-conventional content’? • Can we agree on a definition for ‘non-conventional content’?
Editor's Notes
- Transcreation; Full human translation; TM-assisted; MT+PE (full, light, none);
- Profiling content before or during translation is something that translators do all the time. What kind of text is this? What’s its main purpose - instructional, persuasive, informative…? Who is it aimed at? If localisation is really about ‘adaptation’, then how should this profile be adapted to suit my TL audience?
- If localisation is really about ‘adaptation’, then how should this profile be adapted to suit my TL audience?
- Adobe, Autodesk, McAfee, Microsoft, Oracle and Symantec.
- some companies categorise content differently, branching out into more detailed typologies or combining content types into one single category.