2. This set of slides illustrated the first session of the HYPE course;
an introduction to account planning, organized by APG Belgium.
This session was about making and giving a strategic presentation.
The session took place on October 12, 2010.
Please keep for personal use only.

3. Yves Van Landeghem Tom Theys
Saatchi & Saatchi Brussels Publicis Brussels

6. What’s a planner?

8. Why a planner?

9. reatives

11. BUILDING A PRESENTATION

12. content
building a presentation

13. First make
your point.

14. DON’T start here

15. DO
start
here

16. Do the
Post-It wall

17. Create structure before you start
up you computer

18. Find the WHO

20. Buy, try, eat,
drink, play,
share the
product

21. Stick to the brief.
But put it
where you think.

22. Talk to people.

23. Avoid clichés

24. The ideal compromise

25. We are partners

26. Passionate about xxx

27. Simply the best taste

29. form
building a presentation

30. software
form
building a presentation

31. Does it really matter?

32. … …

34. Indispensable
presentation
program

36. Every
program
has one,
use it.

38. form
building a presentation

39. ‘Be interesting or be
invisible’
- Andy Semovitz

40. Talk sharp.

42. Or…

44. Spice it up

46. Use figures
but use
them
wisely

47. Use pictures.

48. War comes at great loss
• 107,152 civilian deaths as a result of the Iraqi conflict
• 4.404 American military forces have died on the battlefield
• Many of which leaving their families behind without a father
or a mother
• It is impossible to tell how many people are affected directly
by the war.
• Post-war trauma can lead to severals of thousands indirect
casualties in the years to come.

49. Or…

51. VS
It does depend on the picture though…

52. A picture says more
than 1000 words.
Video has 25/sec.

54. NESCAFÉ. La alegría está a tu alcance
campaign briefing
This campaign should do for digital TV what this did for VCR

55. YOUR
<
POINT

56. Make it your own
personal story.

58. presence
building a presentation

59. 1
If you hate
presenting,
just don’t.

60. 2
Choose your
fab words.

61. 3
A 100 ways
to present.

62. 4
Fill the room.

64. Guide them
through your story
BMW
Singapore

69. Pitch Theatre:
When It Makes Sense

70. The green carpet for
COMPO fertilizer

72. 5
Leave-
behinds

75. Stuff worth reading

76. Happy?

77. PART III
The Task

78. WTF?
Make a point.
Present it on December 7
Max 20 minutes
Work in team

79. Products
Cars
Detergents
Food
ECO
Services
Restaurants
Clubbing
Initiatives
Regulations
Government initiatives
…

80. Pick one, then come up with a story for the
chosen brand/service/issue:
Objective:
When would you be happy with the results?
Problem/Issue:
Why aren’t we achieving these today?
Insight:
What’s the target group?
What do we know about them that helps us to
defy the issue?
Creative challenge:
What do ideas need to make happen?

81. The end result:
An attractive place for creatives to start from

82. Questions to
ask
yourselves

83. Is the story
simple
enough?

84. Are we
making
clear
choices?

85. What’s
the
‘change’
we try to
achieve?

86. Good luck!