Value proposition

1. VALUE PROPOSITION
DESCRIBETHEIDEA’SFEATURESANDBENEFITS;ENSUREA STRONGMATCH
WITHTHE ORIGINALPROBLEMANDTHEUSER’SNEEDS
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2. ESSENCE POINTERS
VALUE PROPOSITION
Describe the
idea’s features
and benefits;
ensure a strong
match with the
original problem
and the user’s
needs
Describe your product/service’s essential
characteristics in detail:
Product/service name
Features: what are the key elements of the concept?
Benefits: what is in it for the user?
Experience: how does it feel for the user to use your
product?
Edge: what makes it a much better solution than similar
offerings?
Describe your user in detail:
User portrait: who is the user, some details
Problem: which problem are we solving for the user?
Needs: what are the user’s underlying needs on this
issue”
Dream: what is the user’s ideal outcome/solution?
Work-arounds: what imperfect solutions does the user
have in absence of your product/solution?
Ensure a strong match between the two
sides; fixe it where the match is not good
enough
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3. SAMPLEOUTPUT
USER VALUE PROPOSITION
Product/service: …
Problem Needs
Dream Work-
arounds
Features Benefits
Experienc
e
Edges
User: …