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The National Tourism Development Strategy and Programs Improving Human Resource Capacities

Briefing on the National Tourism Development Plan, 2011 - 2016, Presentation during the Second Tourism Human Resources Congress “Building Tourism Human Capital for Global Competitiveness” - 2 October 2012

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The National Tourism Development Strategy and Programs Improving Human Resource Capacities

  1. 1. DEPARTMENT OF TOURISM The National Tourism Development Strategy and Programs Improving Human Resource Capacities Briefing on the National Tourism Development Plan, 2011 - 2016
  2. 2. DEPARTMENT OF TOURISM Policy Declaration Vision To make the Philippines THE “must experience and MORE fun” destination in Asia Goal Develop an environmentally and socially responsible tourism industry that delivers more widely distributed income and employment opportunities.
  3. 3. DEPARTMENT OF TOURISM Sectoral Targets Million Million Billion Pesos P P P PPPP Million
  4. 4. DEPARTMENT OF TOURISM Strategic Directions Develop and market competitive tourist products and destinations – by grouping or “clustering” them into POTENT but MANAGEABLE units linked by complimentary geography, infrastructure and appeal.
  5. 5. DEPARTMENT OF TOURISM Tourism Clusters 20 Cluster Destinations covering 78 Tourism Development Areas  7 clusters in Northern Philippines covering 27 TDAs  6 clusters in Central Philippines covering 25 TDAs  7 clusters in the Southern Philippines covering 26 TDAs 2 3 4 5 12 7 8 9 10 16 14 17 18 23 22 19 1 6 25 27 24 26 32 30 33 34 35 36 37 31 29 28 40 39 38 43 4644 42 49 50 51 47 48 60 61 63 59 55 53 56 57 54 58 70 69 75 72 74 73 76 78 65 64 67 68 77 11 13 15 20 21 45 52 62 66 71 41 LEGEND : 1 EXISTING Tourist Development Areas 1 EMERGING Tourist Development Areas International Airport Principal Airport - Class 1 Principal Airport – Class 2 Community Airport - Sea Port Tourism Cluster Competitive Products and Destinations
  6. 6. DEPARTMENT OF TOURISM Nature Tourism Cultural Tourism Sun and Beach Tourism Cruise and Nautical Tourism Leisure and Entertainment Tourism MICE & Events Tourism Health,Wellness, and Retirement Tourism Diving & Marine Sports Tourism Product Portfolio Education Tourism Competitive Products and Destinations
  7. 7. DEPARTMENT OF TOURISM Mandatory Accreditation Skills Development Public-Private Partnership Lower Business Cost Quality Tourism Competitive Products and Destinations Investments
  8. 8. DEPARTMENT OF TOURISM Market Diversification Competitive Products and Destinations Marketing and Promotions Branding Advertising Travel Fairs
  9. 9. DEPARTMENT OF TOURISM Strategic Directions Develop and market competitive tourist products and destinations Improve market access, connectivity and destination infrastructure
  10. 10. DEPARTMENT OF TOURISM Congestion Taxes & Fees Budget Terminal New Terminal Premier Gateway Connectivity and Destination Infrastructure Secondary Gateways Safety Modular Terminal Modular Capacity Airport Terminal.ppt Priority Airports Cluster Airports Metro Manila NAIA Central Visayas Mactan-Cebu Western Visayas Kalibo/ Iloilo Central Luzon Clark Davao Gulf Davao Palawan Puerto Princesa Cagayan de Oro Laguindingan Laoag-Vigan Laoag New Airports Central Visayas Bohol Bicol Daraga
  11. 11. DEPARTMENT OF TOURISM Night Landing Connectivity and Destination Infrastructure Air Seats Market Access Domestic Gateways Travel Formalities Terminal Upgrade Navigational Aid Priority Airports Cluster Airports Central Visayas Tagbilaran Leyte-Samar Tacloban, Borongan, Catarman Siargao-Dinagat Siargao Bicol Daet, Pili, Legaspi, Naga, Masbate Batanes Batanes Marinduque- Romblon-Mindoro Marinduque, Tugdan, San Jose Agusan River Butuan Zamboanga Zamboanga, Dipolog Cotabato Mlang
  12. 12. DEPARTMENT OF TOURISM Strategic Directions Develop and market competitive tourist products and destinations Improve market access, connectivity and destination infrastructure Improve institutional governance and human resources
  13. 13. DEPARTMENT OF TOURISM Planning Licensing Cleanliness Safety & Security Local Governance Recruitment Governance and Human Resources Skills Training Human Resources Product Dev Secondary and Higher Education Labour Practices Local Promotion
  14. 14. DEPARTMENT OF TOURISM Projected Room Requirement by Major Island Grouping, 2016 Island Grouping Room Demand Available in 2010 In the Pipeline Room Gap Northern Philippines 71,831 38,913 8,111 24,807 Central Philippines 74,551 47,674 8,222 18,655 Southern Philippines 17,406 9,465 536 7,405 Total 163,788 96,052 16,869 50,867
  15. 15. DEPARTMENT OF TOURISM Gateway & Service Centre TDA NTDP Implementation LGUs, Congressmen, Governors, Mayors, Communities, Private Sector, DOT (ROs) Other NGAs LGUs, DOTC (CAAP, Airport Authorities, CAB), DPWH, DFA, DOJ, DOF, DBM, DOT (TIEZA), Private Sector LGUs, DTI (BOI & ROs), DENR, DA, DOH, DSWD, DOTC (LTFRB, Marina), DOT (TPB, ROs), Private Sector, Cultural Agencies LGUs, DILG (PNP, ROs), TESDA, DOT, Private Sector Convergence TDA TDA TDA
  16. 16. DEPARTMENT OF TOURISM The Culture of Tourism  Preservation / Enhancement of our Natural / Cultural environment  Development of Clean and Healthy surroundings  Advocacy of safety and security measures to protect lives and property
  17. 17. DEPARTMENT OF TOURISM  Per WTO, the Philippines supplies 1.5% of the total labor force in the global tourism industry  25,800 Tourism and Hospitality Management Seniors are expected to graduate from 685 higher educational institutions in 2011  20,500 new jobs in tourism in 2011 SITUATION
  18. 18. DEPARTMENT OF TOURISM  Many schools particularly in remote regions have difficulty placing their graduates  insufficient relevant skills  poor language proficiency  shortage in apprenticeship venues  Among the 685 colleges and universities offering B.S. Tourism related programs, less than 5% have achieved an Accreditation Level III Status  Heavy concentration of better schools in Metro Manila - it produces 1/3 of total graduates SITUATION
  19. 19. DEPARTMENT OF TOURISM  National curriculum has 150 and 151 units – compared with some countries:  other countries have ladderized curriculum  general education subjects are very limited compared to our 54 units  strong focus on apprenticeship  opportunities are diverse to expose students in humanities, languages, personality development and problem-solving SITUATION
  20. 20. DEPARTMENT OF TOURISM  The Technical Education Skills Development Authority (TESDA) has an extensive national certification program; bartending, F&B service, laundry, cooking, etc. but has limited capability to service all regions  Shortage of qualified assessors  Average turnover rate of managers, supervisors and R & F employees is estimated between 12% to 23% per annum (tenure) and 35% to 64% (casual) SITUATION
  21. 21. DEPARTMENT OF TOURISM TOURISM EDUCATION  Revision of curricula to reflect  longer apprenticeship hours – 1,200 hours  mandatory foreign language  mandatory inclusion of personality development, domestic tourism, tourism laws, HR management, tourism planning and sustainable development  Only practitioners or faculty with direct experience should teach major subjects RECOMMENDATIONS
  22. 22. DEPARTMENT OF TOURISM TOURISM EDUCATION  Upgrade laboratories  MOA with partner establishments and association linkages before granting government accreditation  Ladderized curriculum be adopted RECOMMENDATIONS . . .
  23. 23. DEPARTMENT OF TOURISM 3 - 6 month 1 – 3 month 1 – 2 year 4 years
  24. 24. DEPARTMENT OF TOURISM HR & Training Service  Tourism training services should be monitored and accredited by DOT and TESDA  Tourism establishments need to invest more on career development of staff including employee motivation and recognition programs  Tourism establishments need to partner more with training institutions to expand and improve apprenticeship programs RECOMMENDATIONS . . .
  25. 25. DEPARTMENT OF TOURISM TOURISM IS EVERYONE’S BUSINESS
  26. 26. DEPARTMENT OF TOURISM Thank you!

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