Communication Strategies: Social Media for Small Museums
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This slide share is from a June 9 & 23rd workshop series from the University of Delaware's Museum Studies Program, "Communication Strategies", an IMLS grant funded series for the Sustaining Places project. Presented by Tracy Jentzsch & Susan Randolph
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Communication Strategies: Social Media for Small Museums
- 1. Communication Strategy Social Media for Small Museums Tracy Jentzsch University of Delaware Media Specialist, Museum Studies & History Media Center @Tracy_Jentzsch jentzsch@udel.edu
- 2. #Socialnomics 2014 By Erik Qualman
- 3. Teens & Social Media
- 4. Facebook
- 7. Twitter
- 8. The Foundling Museum How Museums Use Twitter
- 9. Claudia Leister will open a new exhibit featuring the Hope Diamond on 6/28/2014. Twitter Exercise
- 10. @ClaudiaLeister will open a new #exhibit featuring the Hope #Diamond on 6/28 @MillfordMuseum. http://tinyurl.com/pzxnc22 #museums Claudia Leister will open a new exhibit featuring the Hope Diamond on 6/28/2014. Twitter Exercise
- 14. Issuu
- 15. Pinterest
- 16. LinkedIn
Editor's Notes
- http://youtu.be/zxpa4dNVd3c
- http://youtu.be/1TWHsiMYSxw
- http://youtu.be/NhzqbxTQExs Personal profiles, pages – how to share content
- How to get likes – its Quality likes not the Quantity that counts! You need ENGAGED fans. If you have the budget you can run targeting FB ads. But the best way to get Likes & Fans is to create posts that inspire people to share your content. By creating great content, people will want to share. On the internet, 90% of the people are USERS, and less then 10% are CONTENT PROVIDERS. Be consistent with your style and with posting on a regular basis.
- Time it right – you might have to play with this one. Eye catching images. Keep it short – less then 500 characters. Be relevant – know your audience. Use your voice – if multiple people are posting use the ~ and initials! Call to action – do you want people to share? Like? Comment? Tell them! Be creative with apps – use contests and promotions. Sense of urgency- make your news up to the minute (the museum will close today at 4 due to in climate weather but will reopen at 9 am) Be entertaining. Again, what works for your audience? Be educational – how to’s and tips.In your short post include a link! Make lists – 7 ways to enjoy our new African Culture exhibit. Be seasonable! Tailor your content to holidays!! *infographic from Shortstack
- http://youtu.be/YoPcJ5eKFA4 Show examples – Jim Richardson’s Step by Step guide - http://museummedia.nl/case-studies/step-by-step/
- https://www.youtube.com/watch?v=OzHSZZai9Vk Gemma Colgan talks about their use of Twitter at the Foundling Museum - She is concerned with the level of engagement.
- What does it mean to use a hashtag? To use the @ symbol? What is a RT and MT?
- http://tinyurl.com/pzxnc22 Talk about tiny URL and Owly for shortining links Talk about TwitPics
- http://twubs.com/ - do the hashtag exercise.
- https://hootsuite.com/dashboard https://tweetdeck.twitter.com/ https://bufferapp.com/app/profile/51c84556e19492820700000f/buffer/queue
- http://youtu.be/WV6HygJb6JE
- http://issuu.com/ - creating an interactive .pdf http://youtu.be/TcLV1CsGCJg
- http://youtu.be/oJzD4vF5dFA Caution – ADDICTIVE
- www.linkedin.com http://maximizesocialbusiness.com/what-is-linkedin-and-why-should-you-join-841/