Omnichannel is a rather new and highly ambitious concept. It is not easy to implement either. Many renowned retailers, however, have achieved remarkable results thanks to omnichannel strategies like ship-from-store and in-store pickup. Omnichannel benefits both retailers and consumers in a number of ways, such as a more convenient experience, reduced fulfillment costs, increased sales, and more efficient use of inventory.

1. Embracing
Omnichannel
How brick & mortar retailers stay
relevant in the digital age

2. Why retailers should embrace
omnichannel
Despite all the hype about e-commerce, consumers are not abandoning
the brick & mortar channel. They are embracing the omnichannel
experience, which combines both digital and physical channels.
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3. Contrary to early thoughts, the rise of digital retail did not signal the
death of traditional channels.

4. Consumers have
already embraced
omnichannel
shopping.

5. Omnichannel strategies
What does it actually mean for a retailer to embrace omnichannel in
terms of the value proposition today? How can a retailer deliver an
omnichannel experience to its consumers?
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6. BUY ONLINE, PICK UP IN-STORE

7. SHIP TO STORE

8. SHIP FROM STORE

9. 3 ways omnichannel transforms
the retail industry
 Increased sales & customer loyalty
 Better customer insight
 Enhanced customer service

10. This is the customer we’re
going after - the shopper in
our ‘sweet spot’ who accesses
Wal-Mart in multiple ways.
“
-Doug MacMillon
CE O, Wa l - Ma rt

11. The foundation of omnichannel
Knowing what omnichannel retailing looks like from the consumer’s
perspective is just one step in the long journey to make this concept a
reality. Retailers also need to understand omnichannel from the
operational perspective.
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12. READ MORE:
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