1. Growth Hotspot:
Telematics in Brazil
Greg Geiselhart, WirelessCar
Marcio Luz, Volvo do Brazil
Bruno Ritter, Claro
Mikael Gustavsson, Volvo Cars
WirelessCar - a part of Volvo IT

2. Topics to be covered
•Protocol ACP245 is imminent.
•Overcome hurdles imposed by the Brazilian market
•Analyze the advantages of utilizing ACP245/Proprietary
systems
•Address both consumer concerns and government regulations
to implement a solution
•Defining Strategy, Identifying Benefits

3. DENATRAN Resolution Backgorund
Feb-10
Resolution 330/09
New Introduction Sep-10
Aug-09 Date Deliberation 96/10 Jan-11
Resolution 245/07 Law Enforcement Deliberation 99/10
Law Enforcement Date Law Enforcement
Date
Date
Feb 06 - Sep 07 Aug-07 - Jul-09 Jul-09 - Dec-10 Jan-11 - Dec-11
National Program of Security System SIMRAV Project Concept & Execution SIMRAV MPF Adjustments Volvo On Call Production
Jan-07 Jan-08 Jan-09 Jan-10 Jan-11
Feb-06 Dec-11
Start of Operations
DENATRAN Resolution 364/10
Jun-10 Confirms the ability to start of
CONTRAN Operations and define a
Feb-06 Jul-07 Oct-08 Jul-09 Deliberation 96
new Introduction date to be
valid from May/2011
Law 121 DENATRAN DENATRAN DENATRAN
National System Resolution 245 Resolution 295 Resolution 253 Aug-10 !! A new delay is announced !!
for Prevention, MPF Functional CONTRAN
Surveillance Requirement Review Deliberation 99
and Repression Aug-07 Oct-08 for Resolution 245 Intro. date set
of Motor Vehicle and DENATRAN DENATRAN to Dec/2010
Cargo Theft Ordinance 47 Ordinance 102
Technical Requirement Technical Requirement Aug-09 Dec-10
Specification for 245/07 Review for Ordinance 47 New Date
MPF Act Addressing
Jan-09
DENATRAN
Passenger vehicles
DENATRAN Deliberation 82/09 & 83/09 &
Ordinance 129 Addressing MPF Act
Certification & Requirements and Commercial vehicles
Assisted Operation
Homologation
Specification Resolution 329/09 and 330/09
for 245/07 SIMRAV Compliance to MPF Act 1/15-2012: 20%
May-09
and new Introduction date
3/15-2012: 40%
DENATRAN 6/15-2012: 70%
Ordinance 133
Certification Rules &
8/15-2012: 100%
Certification Bodies
Announcement

4. Proprietary Solution Certified with DENATRAN 245
WirelessCar
Certified Service
Call center
Provider
VIT/WirelessCar ACP
Off-Board 245 + Volvo On Call
ACP 245
Protocol
Infrastructure Protocol
implementation
implementation
Certified Telco
Claro Telco Solution
Supplier
On-Board unit
Volvo On Call
Volvo On Call
e/b-Call , RDU, TN ACP 245 SVT+RVI
ACP 245 SVT+RVI, Hardware

5. Getting Started - Volvo On Call Case Study
Current Status in regards of Volvo On Call in Brazil:
• Volvo Cars “Volvo On Call” solution is homologated by DENATRAN;
• WirelessCar Volvo On Call services is homologated by DENATRAN;
• ACTIA Volvo On Call hardware is homologated by DENATRAN;
• Gemalto SIM Vendor is homologated by DENATRAN;
• CLARO Telco supplier is homologated by DENATRAN;
** Volvo On Call product is Ready and customers desire it ! **
Dependencies:
• OTA and HLR Infrastructure in operation at DENATRAN plus some
additional government Legal Procedures and system integration to be
made by SERPRO (RENAVAM SIMRAV)
• Not Ready

6. DENATRAN SIM245 – Service Activation flow
Telco A
DENATRAN
DENATRAN Telco B
CLARO
SERVIÇO ATIVO
SERVIÇO LIMITADO Telematics Service Provider
OPERADORA
DENATRAN (TIV)
7. Service 1. Request
Activation Activation Key
SS7 MAP Request is to DENATRAN
Telco Suppliers sent
6. SIM245 is pdated STP/MSC/ Hlr/AuC Back Office
VLR 2. Provisioning
Information
interface with Telco
CRM.
5. Update Request is sent to
DENATRAN SS7 MAP
Telco apporved Operator
HLR/AuC 4. HLR OTA Server 3. Update BackOffice
Back Office
Verification Initiation
SS7 MAP HTTP
Ministério
Das Cidades

7. Volvo On Call The Benefactors
Volvo On Call Two years of Safety & Security included in car purchase
Benefits for the Customer Benefits for the Dealer Benefits for Volvo Cars
Safety •New revenue stream •Comply with Denatran
•Automatic crash notification •Additional selling arguments regulation
•Emergency assistance •Marketing and PR •Maintain global service
approach
•Road side assistance •Remote diagnostics
•Newly developed
Security •Breakdown assistance functionality to transfer to
•ATSVR functionality – •CRM other markets (ex. RVI)
DENATRAN 247/07 Compliant •Increase Customer
•Stolen vehicle tracking loyalty
•Theft notification
•Remote immobilization
•Remote door unlock/lock

8. Thank You!
Tack!
Merci!
Obrigado!