Scaling API-first – The story of a global engineering organization
TWTRCON SF 10 Real Time Tools: Tap 11
1. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Real Time Tools Mini Session
• Adam Zbar, CEO, Tap11 | @tap11
2. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Sponsors
ANCHOR SPONSORS
EXHIBITOR
PLATINUM SPONSORS
SILVER SPONSORS
BOOTSTRAP SPONSORS
Please visit our Sponsors and
Exhibitors during the breaks!
3. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Partners
RESEARCH PARTNER COMMUNICATIONS
PARTNER
MIX TWEET PARTNER
NON-PROFIT PARTNER
ASSOCIATION PARTNERS
MEDIA AND OUTREACH PARTNERS
5. The Real-Time IntelligenceThe Real-Time Intelligence
Service To Monitor, Engage,Service To Monitor, Engage,
& Grow Your Audience& Grow Your Audience
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6. • Twitter Selects As Top 6 App @ Chirp
Judges View As “Omniture of Real-Time Web”
• 500+ Major Brands & Marketers in Trial
Top Online, Consumer, Media, Retail, Finance,
Travel, Beverage, PR, and Marketing Firms
• Award-Winning Enterprise Team & Platform
Team Built Largest US Mobile
Media Service Webby, Best Mobile Social
Site
• Strong Business Model
Enterprise, Pro, & Buzz Subscriptions
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Company Overview
7. 7
Case Study: Conference Buzz
A Las Vegas Hotel hosted a major
conference and asked the questions:
How much buzz did the conference, hotel, and
hotel properties generate?
How much buzz did the conference, hotel, and
hotel properties generate?
Who were the key influencers?Who were the key influencers?
What were the key topics, blogs, & articles?What were the key topics, blogs, & articles?
How did the tweet campaign impact buzz?How did the tweet campaign impact buzz?
9. 9
Real-Time Buzz & Link Analysis
LV Hotel
LV
Hotel
LV
Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV
Hotel
Article A
Article B
Article D
Article C
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
14. 14
Conclusion
Real-time intelligence campaigns can help brands:
1)Monitor buzz around events in real-time
2)Discover and engage key influencers
3)Determine popular topics, blogs, & articles
4)Define and implement effective tweet campaigns
Real-time intelligence campaigns can help brands:
1)Monitor buzz around events in real-time
2)Discover and engage key influencers
3)Determine popular topics, blogs, & articles
4)Define and implement effective tweet campaigns
15. • Join Tap11 Private Trial Program
– 500+ major brands and marketing partners
– 30 day free trial!
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Request Free Trial @ Tap11.com
Thank You!