A case study presentation from TWTRCON DC 09: AMD Senior Vice President and Chief Marketing Officer Nigel Dessau's presentation about how AMD used Twitter to change the conversation about batteries.

1. @twtrcon#twtrcontwtrcon.comstats.twtrcon.com

2. Thank You to Our Sponsors OFFICIAL NETWORK SPONSOR SPONSORS BOOTSTRAP SPONSORS

3. Follow Our Tweets

4. Case Study The Brandividual Nigel Dessau, Senior Vice President and Chief Marketing Officer, AMD | @nigeldessau

5. Conversations, Communities and Your Brand (<140 characters) Nigel Dessau, Senior Vice President and Chief Marketing Officer

6. Strategy Case Study: Battery Life Top Takeaways Q&A Agenda

13. From a usage point of video, AMD laptops have as good a battery life if not better.

15. Run a traditional marketing campaigns.

16. Run a Social Media campaign.Plan Deploy a social media campaign designed to engage the community to create legitimacy for change. BUT WE NEEDED A GOOD WAY TO TELL THE STORY

18. Easy to understand

19. Better communication to consumer!4hours* 40MPG 29MPG*

20. Launched with CMO Blog

21. Extending the Storyline Analyst reports and articles RT @Pogue: My rant about the Great Battery Life Laptop Testing Scam is now online... http://bit.ly/awcpc5:04 AM Jun 25th from Echofon RT @rahulgaitonde: David Pogue on how laptop makers are doing their best to obscure battery life figures: http://bit.ly/awcpc5:06 AM Jun 25th from Echofon RT @PatrickMoorhead: "BatteryGate" coverage over at BSN quite interesting. Check it out here: http://bit.ly/batterygate RT @Enderle: Newsweek is weighing in on notebook battery life benchmark issues (spoiler, you can't trust the benchmarks) http://bit.ly/5Mw99 Technical AMD Blog with white paper Bad competitive responses

23. 100+ separate “Tweeters” involved

24. Discussed on the largest relevant tech sites (Slashdot, Engadget, etc)

26. Top 5 Takeaways 5 Be Clear on Your Audience 4 Think Like an Editor 3 Honesty, Integrity and Transparency 2 Build a Coherent Approach or Strategy 1 Be Your Brand – It’s About You

27. Disclaimer & Attribution DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ATTRIBUTION © 2009 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

28. @twtrcon#twtrcontwtrcon.comstats.twtrcon.com