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DISCOVERY Intersection of Content and Conversion Carl Bauml Team Lead, Media Sales
Couldn’t Find Anything To Watch On TV
Discovery - Not Just ‘Native’ Beyond being native in nature, discovery is responsible for DEVELOPING YOUR AUDIENCE
We are overwhelmed with INFORMATION
2012 2014 2013 $330M+ initial revenue A direct tie to brands’ and publishers’ investment in discovery Taboola’s Recent Gro...
750M monthly unique users 300B monthly recommendations US desktop users reached* 86% sponsored content items 5M+ PROPERTY ...
TRUE  PERSONALIZATION: PERSONA & SITUATION PREFERENCES DEVICE TIME REFERRAL LOCATION FREQUENCY SOCIAL VIDEO/TEXT
8 DISCOVERY search in reverse information finding people
Reach Users on Any Device
Targeting with Taboola • Taboola Intent-Based Predictive Engine • Contextual Targeting • White Listing • Data overlays wit...
11 Daily Recommendations on Top Sites
TOP BRANDS BECOME STORYTELLERS
DISCOVERY Case Studies
AMEX – Driving SBOs to Their Branded Blog How   a   Simple  Story   Can   Improve  Your   Business Taboola ...
SalesForce – Driving Downloads from Business Decision Makers 6  Smart   Reasons  to   Run  Your  Company   o...
WealthFront Earned Media Driving Conversions Here’s  How   Millenials   Can   Start   Investing   Right   No...
This Dinner Hack Has Millennials Ditching Delivery Plated – Driving Foodies to Subscribe 75% reduction in CPA 1 Billion im...
DISCOVERY Best Practices
Best Practices to Drive Conversions “10 Tips to Impress on a First Date” “5 Great Ways to Ask Someone Out” “8 Reasons to T...
CONTENT STRATEGY TEAM User  Experience   Questions Page  Layouts Monetization   Strategy Conversion  Funnel   ...
DISCOVERY So What does it all Mean?
FOCUS ON ROI
THANK YOU Carl Bauml Carl.B@taboola.com
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Discovery: Intersection of Content and Conversion

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Digital Brand Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Taboola was a presenting sponsor in Atlanta and this is the deck from their on-site sesion.

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Discovery: Intersection of Content and Conversion

  1. 1. DISCOVERY Intersection of Content and Conversion Carl Bauml Team Lead, Media Sales
  2. 2. Couldn’t Find Anything To Watch On TV
  3. 3. Discovery - Not Just ‘Native’ Beyond being native in nature, discovery is responsible for DEVELOPING YOUR AUDIENCE
  4. 4. We are overwhelmed with INFORMATION
  5. 5. 2012 2014 2013 $330M+ initial revenue A direct tie to brands’ and publishers’ investment in discovery Taboola’s Recent Growth
  6. 6. 750M monthly unique users 300B monthly recommendations US desktop users reached* 86% sponsored content items 5M+ PROPERTY REACH Google Ad Network 95.3% Taboola 86.2% Yahoo Audience Net. 84.7% Google Sites 82.6% Outbrain 73.8% Yahoo Sites 73.2% Facebook 59.5% Achieving Scale
  7. 7. TRUE  PERSONALIZATION: PERSONA & SITUATION PREFERENCES DEVICE TIME REFERRAL LOCATION FREQUENCY SOCIAL VIDEO/TEXT
  8. 8. 8 DISCOVERY search in reverse information finding people
  9. 9. Reach Users on Any Device
  10. 10. Targeting with Taboola • Taboola Intent-Based Predictive Engine • Contextual Targeting • White Listing • Data overlays with Liveramp (1st Party Data) • Bombora (3rd Party Data) • External/SequentialRetargeting • Creative Filtering
  11. 11. 11 Daily Recommendations on Top Sites
  12. 12. TOP BRANDS BECOME STORYTELLERS
  13. 13. DISCOVERY Case Studies
  14. 14. AMEX – Driving SBOs to Their Branded Blog How   a   Simple  Story   Can   Improve  Your   Business Taboola  is  AMEX’s  exclusive  content  discovery  partner
  15. 15. SalesForce – Driving Downloads from Business Decision Makers 6  Smart   Reasons  to   Run  Your  Company   on  a  Cloud  Platform Reduced  CPA  by  54%  with  B2B  targeting  overlay
  16. 16. WealthFront Earned Media Driving Conversions Here’s  How   Millenials   Can   Start   Investing   Right   Now Drove  thousands  of  new  user  signups
  17. 17. This Dinner Hack Has Millennials Ditching Delivery Plated – Driving Foodies to Subscribe 75% reduction in CPA 1 Billion impressions in January ‘15 3.5 million clicks
  18. 18. DISCOVERY Best Practices
  19. 19. Best Practices to Drive Conversions “10 Tips to Impress on a First Date” “5 Great Ways to Ask Someone Out” “8 Reasons to Try Online Dating” 91% Decrease in CPA
  20. 20. CONTENT STRATEGY TEAM User  Experience   Questions Page  Layouts Monetization   Strategy Conversion  Funnel   Optimizations Creative   Optimizations Conversion   Tracking  Best   Practices
  21. 21. DISCOVERY So What does it all Mean?
  22. 22. FOCUS ON ROI
  23. 23. THANK YOU Carl Bauml Carl.B@taboola.com

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