Digital Brand Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Taboola was a presenting sponsor in Atlanta and this is the deck from their on-site sesion.

1. DISCOVERY
Intersection of Content and Conversion
Carl Bauml
Team Lead, Media Sales

2. Couldn’t Find Anything To Watch On TV

3. Discovery - Not Just ‘Native’
Beyond being native in nature,
discovery is responsible for
DEVELOPING YOUR AUDIENCE

4. We are
overwhelmed
with
INFORMATION

5. 2012
2014
2013
$330M+
initial revenue
A direct tie to brands’
and publishers’
investment in discovery
Taboola’s Recent Growth

6. 750M
monthly unique
users
300B
monthly
recommendations
US desktop users
reached*
86%
sponsored
content items
5M+
PROPERTY REACH
Google Ad Network 95.3%
Taboola 86.2%
Yahoo Audience Net. 84.7%
Google Sites 82.6%
Outbrain 73.8%
Yahoo Sites 73.2%
Facebook 59.5%
Achieving Scale

7. TRUE
PERSONALIZATION:
PERSONA & SITUATION
PREFERENCES DEVICE
TIME
REFERRAL
LOCATION
FREQUENCY
SOCIAL
VIDEO/TEXT

8. 8
DISCOVERY
search in reverse
information finding
people

9. Reach Users on Any Device

10. Targeting with Taboola
• Taboola Intent-Based Predictive Engine
• Contextual Targeting
• White Listing
• Data overlays with Liveramp (1st Party Data)
• Bombora (3rd Party Data)
• External/SequentialRetargeting
• Creative Filtering

11. 11
Daily Recommendations on Top Sites

12. TOP BRANDS BECOME STORYTELLERS

13. DISCOVERY
Case Studies

14. AMEX – Driving SBOs to Their Branded Blog
How
a
Simple
Story
Can
Improve
Your
Business
Taboola
is
AMEX’s
exclusive
content
discovery
partner

15. SalesForce – Driving Downloads from Business
Decision Makers
6
Smart
Reasons
to
Run
Your
Company
on
a
Cloud
Platform
Reduced
CPA
by
54%
with
B2B
targeting
overlay

16. WealthFront Earned Media Driving Conversions
Here’s
How
Millenials
Can
Start
Investing
Right
Now
Drove
thousands
of
new
user
signups

17. This Dinner Hack
Has Millennials
Ditching Delivery
Plated – Driving Foodies to Subscribe
75%
reduction in CPA
1 Billion
impressions in
January ‘15
3.5 million
clicks

18. DISCOVERY
Best Practices

19. Best Practices to Drive Conversions
“10 Tips to Impress on a First Date”
“5 Great Ways to Ask Someone Out”
“8 Reasons to Try Online Dating”
91%
Decrease
in CPA

20. CONTENT STRATEGY TEAM
User
Experience
Questions
Page
Layouts
Monetization
Strategy
Conversion
Funnel
Optimizations
Creative
Optimizations
Conversion
Tracking
Best
Practices

21. DISCOVERY
So
What does it all
Mean?

22. FOCUS ON ROI

23. THANK YOU
Carl Bauml
Carl.B@taboola.com