Managing the technical performance of tag integrations is essential for any organisation for which response times directly impact conversion or are seeking simply to streamline the customer experience. Learn about: • The business impact of tag optimisation • The different approaches to optimisation • How TagPerformance makes it easy to visualise, understand and identify opportunities for optimisation

1. OPTIMISE TH E TEC H N IC AL PER FOR MAN C E OF
YOU R TAGS
TAGPERFORMANCE

2. TAGCOMMANDER
TAGCOMMANDER HELPS YOU TAKE COMMAND OF YOUR MARKETING
CLOUD
More simple, more agile, improved governance…

3. TAGCOMMANDER
USING MULTIPLE VENDOR SOLUTIONS HAS BECOME THE NORM.
HOWEVER…
 The number of tags per page is growing fast
 They have become an important component of page load time
 Technical performance impacts business performance
 Current solutions do not address the issue
TAGPERFORMANCE

4. TAGCOMMANDER
MEDIA SITES ARE LEADING THE PACK BUT OTHERS ARE NOT FAR
BEHIND
TAGPERFORMANCE
89 tags 79 tags

5. TAGCOMMANDER
A LOOK AT TAGCOMMANDER’S OWN CUSTOMERS REVEALS
TAGPERFORMANCE
29
Tags on average
6
Tags minimum
97
Tags maximum
Statistics by site using TagCommander

6. TAGCOMMANDER
TECHNICAL PERFORMANCE TRANSLATES TO BUSINESS
PERFORMANCE
TAGPERFORMANCE
When Mozilla reduced load times by 2.2 sec,
Firefox downloads shot up 15%
In the 2011 presidential campaign, the new version of
Obama’s campaign site reduced load times from
5 seconds to 2 seconds.
The improved site resulted in 14% lift in conversions,
which translated to $34m in extra donations

7. TAGCOMMANDER
THE BUSINESS IMPACT IS NOT LINEAR: OPTIMISATION HAS GREAT UPSIDE
TAGPERFORMANCE
2% conversion lift
for each second gained

8. TAGCOMMANDER
YOUR CHALLENGES
 Optimise user experience
 Improve conversion rates and visitor engagement
 Improve SEO ranking
 Measure it in order to manage it
 Be alerted in real time to take action
TAGPERFORMANCE

9. LIMITATION S OF EXISTIN G
SOL U TION S

10. TAGCOMMANDER
IT’S POSSIBLE TO DO IT MANUALLY…
But it’s complex, time consuming and difficult to automate…

11. TAGCOMMANDER
SIMILAR SOLUTIONS EXIST…
TAGPERFORMANCE
…
But are intended for other use cases and other users

12. TAGCOMMANDER
APPLICATION PERFORMANCE MANAGEMENT TYPE TOOLS…
TAGPERFORMANCE
• Intended for systems administration or application development users and are
very technical
• No measurement or partial measurement of tag performance
• Measurement achieved by sampling by way of robots and not real users

13. TH E SOLU TION
TAGPERFORMANCE

14. TAGCOMMANDER
AN EXTENSION OF TAGCOMMANDER MANAGE
TAGPERFORMANCE
TagPerformance measures the load times of all tags, for
all visitors, and for all pages.
TagPerformance provides reports to visualise,
understand and identify opportunities for optimisation.
TagPerformance is specifically designed to address tag
performance issues.

15. TAGCOMMANDER
REAL ADVANTAGES
TAGPERFORMANCE
• Exhaustive measurement (not sampling)
• Real user monitoring via a tag for more-reliable data (not a robot)
• Fine-grained tracking of KPIs: DOM READY, START RENDER and DOM LOADED
• Trends and anomalies highlighted
• Ability to drill-down by container, page type, device, etc. for troubleshooting

16. TAGCOMMANDER
DIFFERENT METRICS FOR DIFFERENT OBJECTIVES
TAGPERFORMANCE
• Objective: Optimise SEO ranking
• Metric to track: Total load time
• Objective: Optimise conversion rate and bounce rate
• Metric to track: Start Render

17. TAGCOMMANDER
HOW IT WORKS
TAGPERFORMANCE
<!-- TAG COMMANDER START //-->
<script type="text/javascript">
//<![CDATA[
var tc_vars = {
env_template : '', //Page template name
env_work : '', //Working environnement
env_channel : '', //Channel
page_name : '', //Page name
user_id : '', //Visitor ID
user_newcustomer : '', //New customer (yes/no)
product_id : '', //Product ID
product_name : '', //Product name
order_id : '', //Order ID
order_amount_ati_without_sf : '',
order_payment_methods : '', //Payment methods
} //]]>
</script>
<!-- TAG COMMANDER START //-->
<script type="text/javascript">
//<![CDATA[
var tc_vars = {
env_template : '', //Page template name
env_work : '', //Working environnement
env_channel : '', //Channel
page_name : '', //Page name
user_id : '', //Visitor ID
user_newcustomer : '', //New customer (yes/no)
product_id : '', //Product ID
product_name : '', //Product name
order_id : '', //Order ID
order_amount_ati_without_sf : '',
order_payment_methods : '', //Payment methods
} //]]>
</script>
<!-- TAG COMMANDER START //-->
<script type="text/javascript">
//<![CDATA[
var tc_vars = {
env_template : '', //Page template name
env_work : '', //Working environnement
env_channel : '', //Channel
page_name : '', //Page name
user_id : '', //Visitor ID
user_newcustomer : '', //New customer (yes/no)
product_id : '', //Product ID
product_name : '', //Product name
order_id : '', //Order ID
order_amount_ati_without_sf : '',
order_payment_methods : '', //Payment methods
} //]]>
Pages
TagPerformance tag
Tag performance data collection
Reports
1. A TagPerformance tag is
implemented across the site
2. Metrics and data available in
reports and directly applicable
to load time optimisation

18. TAGCOMMANDER
OPTIMISATION METHODS
TAGPERFORMANCE
1. Disable the tag
2. Sample the tag
3. Load the tag after the page has finished loading (for a more fluid user experience)
4. Work with the solution vendor or agency:
• To reduce the weight of the tag (tag code, libraries used, etc.)
• Reduce the response times of the solution servers
INCREASINGLYRADICAL

19. TAGCOMMANDER
DESIGNED AND TESTED IN CONJUNCTION WITH A SELECTION OF
AMBASSADOR CUSTOMERS
TAGPERFORMANCE

20. TAGCOMMANDER
FOR MORE INFORMATION OR TO REQUEST A
DEMONSTRATION, CONTACT US:
WWW.TAGCOMMANDER.COM/CONTACT