2. "2012 is the year of e-Commerce"
The story continues from my slide from Dec 2011
http://bit.ly/taitranvietecomdec2011
Full URL:
http://www.taitran.vn/vietnam-e-commerce-2012-
updated
3. Reflection
From buyers From merchants From e-commerce
• Can I trust them? • Can I trust them? service provider
• How to pay? • Revenue on e-commerce? • So few orders?
• Who will response to my • Fraudulent orders? • What to sell?
complaints? • How to collect money? • Quality control?
• Buying online is more • My goods are assorted. I • Inventory?
expensive than from the won't just mix my goods • How to talk to
local mom-and-pop shop? with other low quality merchants?
goods • Features are provided,
• Exploit return policy? and not used?
• Service charge is too high • How to raise capital?
12. KPI
Technician's view
Visitors
Number of stores
Members Show
me the
money
Time on site
Ad expense
13. KPI
Salesman's view
Visitors
Number of stores
Members Show
Transaction
me the Value
money
Time on site
Ad expense
14. It's been hard to measure transaction value
• Lack of tool & methodology
• Lack of formal research
• Misrepresentation of information
• Unwilling to disclose
• Lack of payment method or asynchronous process
• Haven't felt the need to measure
15. Why transaction value is important
• Effectiveness of the channel
– Show me the money
• Merchants care most about revenue
– Show me the money
• Merchants are willing to pay for revenue
enhancement
16. To measure transaction value
• Payment method ready and is used: problem
considered solved
– COD
– NganLuong
• Use third party
– Cross check process
• Offline transaction
– How?
17. Priority
Process
Merchants
Standardized
Buyers
Consistent Support sale
Choose the right Commit to Support to perform
business model and revenue? transactions
KPI Consistency of Ensure buyers
revenue acquire high quality
products
