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About Ptmind

#ecsite0909   takashi.ando1206   @PtTakashi
#ecsite0909   takashi.ando1206   @PtTakashi
~iPhone ~


 Smartphone in China

#ecsite0909       takashi.ando1206   @PtTakashi
(            )
   1200



    900



    600



    300



      0
          2009Q4   2010Q1     2010Q2      2010Q3           2010Q4       2011Q1
                                                                         Enfodesk




#ecsite0909            takashi.ando1206   @PtTakashi
iPhone




        18%




              82%
                                               ZDC




#ecsite0909    takashi.ando1206   @PtTakashi
iPhone
18                                       30                70%
18−25


26−30


31-35


26−45


45

         0       10                      20                30          40 %
                                                                 ZDC




#ecsite0909           takashi.ando1206        @PtTakashi
iPhone

           iPhone
       iPhone 8GB                                11.2%
       iPhone 16GB                                6.8%
       iPhone3G 8GB                               8.3%
       iPhone3G 16GB                              3.9%
       iPhone3GS 8GB                              7.9%
       iPhone3GS 16GB                             7.1%
       iPhone3GS 32GB                             1.1%
       iPhone4 16GB                              47.5%
       iPhone4 32GB                               6.3%
                                                         ZDC




#ecsite0909      takashi.ando1206   @PtTakashi
iPhone

   500               500−1000                1000−1500
   1500−2000         2000−3000               3000



                     3% 9%
               12%


        12%

                                   36%



               28%

                                                             ZDC




#ecsite0909               takashi.ando1206      @PtTakashi
iPhone

  %
  40


  30


  20


  10


   0
   500     500-1000   1000-1500       1500-2000         2000-3000   3000

                                                                           ZDC




#ecsite0909               takashi.ando1206        @PtTakashi
300

                                                 1        5
    225



    150



     75



      0
          2010Q1   2010Q2     2010Q3      2010Q4       2011Q1   2011Q2
                                                                iResearch




#ecsite0909            takashi.ando1206   @PtTakashi
#ecsite0909   takashi.ando1206   @PtTakashi
#ecsite0909   takashi.ando1206   @PtTakashi
~Pt engine~


 About Ptengine

#ecsite0909      takashi.ando1206   @PtTakashi
#ecsite0909   takashi.ando1206   @PtTakashi
Q.




#ecsite0909   takashi.ando1206   @PtTakashi
A.
A


     1
     2




                                 50%              60%

                                 51%              30%




#ecsite0909   takashi.ando1206   @PtTakashi
A


     1
     2




                                 50%              60%

                                 51%              30%




#ecsite0909   takashi.ando1206   @PtTakashi
,




                                     UI/UX




#ecsite0909       takashi.ando1206   @PtTakashi
Pt engine




                                              (smartphone)




#ecsite0909   takashi.ando1206   @PtTakashi
Ptengine   1




                    /




               OS
Ptengine     1

     UI/UX




                      /




                 OS
Ptengine   2




                    /




               OS
Ptengine   2




                    /




               OS
Ptengine        3       +

      (PV,UV.       )
Ptengine        3       +

      (PV,UV.       )
CVR      1%~3%




                   PC
                        Eddie Bauer                      Body Glove                  Ice Jerseys
                    (non-mobile-optimized)              (mobile-optimized)         (mobile-optimized)




                                               VS.




Conversion Rates    ~0.3 to 0.4%                                 1.0% to 3.0%!                          Mshopper




 #ecsite0909                                 takashi.ando1206         @PtTakashi
Ask Ptmind!


          Ptengine for smartphone.ver




        mail:ando@ptmind.co.jp
          takashi.ando1206


              @PtTakashi
http://www.ptengine.jp

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Ptmind社スマートフォン新サービス発表資料

  • 1.
  • 2. About Ptmind #ecsite0909 takashi.ando1206 @PtTakashi
  • 3. #ecsite0909 takashi.ando1206 @PtTakashi
  • 4. ~iPhone ~ Smartphone in China #ecsite0909 takashi.ando1206 @PtTakashi
  • 5. ( ) 1200 900 600 300 0 2009Q4 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 Enfodesk #ecsite0909 takashi.ando1206 @PtTakashi
  • 6. iPhone 18% 82% ZDC #ecsite0909 takashi.ando1206 @PtTakashi
  • 7. iPhone 18 30 70% 18−25 26−30 31-35 26−45 45 0 10 20 30 40 % ZDC #ecsite0909 takashi.ando1206 @PtTakashi
  • 8. iPhone iPhone iPhone 8GB 11.2% iPhone 16GB 6.8% iPhone3G 8GB 8.3% iPhone3G 16GB 3.9% iPhone3GS 8GB 7.9% iPhone3GS 16GB 7.1% iPhone3GS 32GB 1.1% iPhone4 16GB 47.5% iPhone4 32GB 6.3% ZDC #ecsite0909 takashi.ando1206 @PtTakashi
  • 9. iPhone 500 500−1000 1000−1500 1500−2000 2000−3000 3000 3% 9% 12% 12% 36% 28% ZDC #ecsite0909 takashi.ando1206 @PtTakashi
  • 10. iPhone % 40 30 20 10 0 500 500-1000 1000-1500 1500-2000 2000-3000 3000 ZDC #ecsite0909 takashi.ando1206 @PtTakashi
  • 11. 300 1 5 225 150 75 0 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2 iResearch #ecsite0909 takashi.ando1206 @PtTakashi
  • 12. #ecsite0909 takashi.ando1206 @PtTakashi
  • 13. #ecsite0909 takashi.ando1206 @PtTakashi
  • 14. ~Pt engine~ About Ptengine #ecsite0909 takashi.ando1206 @PtTakashi
  • 15. #ecsite0909 takashi.ando1206 @PtTakashi
  • 16. Q. #ecsite0909 takashi.ando1206 @PtTakashi
  • 17. A.
  • 18. A 1 2 50% 60% 51% 30% #ecsite0909 takashi.ando1206 @PtTakashi
  • 19. A 1 2 50% 60% 51% 30% #ecsite0909 takashi.ando1206 @PtTakashi
  • 20. , UI/UX #ecsite0909 takashi.ando1206 @PtTakashi
  • 21. Pt engine (smartphone) #ecsite0909 takashi.ando1206 @PtTakashi
  • 22. Ptengine 1 / OS
  • 23. Ptengine 1 UI/UX / OS
  • 24. Ptengine 2 / OS
  • 25. Ptengine 2 / OS
  • 26. Ptengine 3 + (PV,UV. )
  • 27. Ptengine 3 + (PV,UV. )
  • 28. CVR 1%~3% PC Eddie Bauer Body Glove Ice Jerseys (non-mobile-optimized) (mobile-optimized) (mobile-optimized) VS. Conversion Rates ~0.3 to 0.4% 1.0% to 3.0%! Mshopper #ecsite0909 takashi.ando1206 @PtTakashi
  • 29. Ask Ptmind! Ptengine for smartphone.ver mail:ando@ptmind.co.jp takashi.ando1206 @PtTakashi

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