Thinking Outside the Glass Tales of the Cocktail, 2014

1. THINKING
OUTS DE
THE GLASS
ALEX KRATENA

2. DESIGN
IS A
FUNNY
WORD

3. CAN WE FIX
THIS?
NO IT’S
FUCKED!

4. LEXICON
GRAMMAR
LANGUAGE
MORE DELICATE
LESS DELICATE

5. USE OF TOP QUALITY INGREDIENTS,
PRODUCTS, TOOLS AND TECHNIQUES IS
CONSIDERED GRANTED
ALL INGREDIENTS HAVE SAME CULINARY
VALUE REGARDLESS OF THEIR PRICE
NEW WAYS OF SERVING COCKTAILS ARE
PROMOTED

6. TECHNOLOGY IS SUPPORT TO
DEVELOPING NEW DRINKS
TASTE IS NOT THE ONLY SENSE TO BE
STIMULATED, THE MORE SENSES YOU
STIMULATE, THE MORE GUEST WILL
REMEMBER
LOOK AT THINGS WITH CHILDREN EYES
PUSH IS FUEL OF CREATIVITY

8. RESEARCH
UNCONCIOUS
INGREDIENTS
NATURE
ART
HISTORY
SCIENCE
DESIGN
LITERATURE
AWARENESS IDEA
LANGUAGE
PRODUCT
PLACES
STYLE
EXPERIENCES
PEOPLE
INSPIRATION INTERPRETATION

9. PURPOSE
INTENSITY
AROMA
TEXTURE
MOUTHFEEL
TEMPERATURE
DILUTION
FEEL
STYLE
SERVICE WARE
PEOPLE
PROTOTYPE
TASTING
REVISION
TESTING
FEEDBACK
SERVICE
COST
CALCULATION
SUPPLIERS
LOGISTICS
EXECUTION LISTED
COCKTAIL
EVOLUTION

10. WHO INVENTED THE WHISKY SMASH?
EXISTING
CONCEPT ADDITION NEW DRINK
||| 1862 ||||||||||||||| 1987 ||||||||||||||||| 2008 |||
IT IS NOT IMPORTANT TO BE THE FIRST,
IT IS IMPORTANT TO CONCEPTUALISE

11. DEFINE LOOK & FEEL
LESS IS MORE
TIMELESS
UNDERSTANDABLE
DOABLE & VIABLE

16. INNOVATIVE
PRACTICAL
CLEAN
FLAWLESS
OPERATIONAL

21. FLUENCY
ORIGINALITY
FLEXIBILITY
ELABORATION

23. ‘’IF YOU ALWAYS DO
WHAT YOU ALWAYS DID,
YOU ALWAYS GET, WHAT
YOU ALWAYS GOT !‘’

24. THANK YOU
VERY MUCH
FOR YOUR ATTENTION !!!
ALEX.KRATENA@LANGHAMHOTELS.COM