Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

1. Candidate as Customer:
Is your company at risk?

2. 2
80% of your
candidates’ experience…
(and the rating they will give you)
…5 practices

3. Source: CareerXroads Candidate Experience monograph, March, 2011

4. 4
Accountable (Measure and reward)
Fairness (Influence Perception)
Closure (Respond)
Expectations (Set & Deliver)
Listen (Demonstrate)
Accountable (Measure & Reward)
Fair (Influence Perception)
Closure (Employer Response)

5. 5
Candidate Journey
a roadmap
Attract
Apply
Assess Disposition
Offer
Onboard

6. 6
2016 GLOBAL CANDES
by the numbers
NAM
242 Companies
183,846 Candidates
50 Winners
EMEA
152 Companies
24, 576 Candidates
28 Winners
APAC
49 Companies
15,334 Candidates
10 Winners

7. “Given your experience applying to [company]
would you refer others to consider working there…?”
1 432
“I would go out of my
way to discourage
others from applying.”
“I would go out of my
way to encourage
others to apply.”
CANDE NET PROMOTER SCORE (CNPS)
5.0% 35.0%35.0%60.0%

9. 9
Candidates
spending more than
1 hour to apply
versus less than 15
minutes
50% more likely to
rate their
Overall Experience
as Negative

10. 10
“How Likely are you to APPLY AGAIN?”
“Extremely Likely”
5.7%
“Definitely Not”
“Extremely Likely”
“Definitely Not”
24.7%
62.0% 0.6%

11. 11
“How Likely are you to REFER someone in the future?”
4.5% 40.8%
78.8% 0.8%
I would actively encourage
others to apply
I would actively discourage
others from applying
I would actively encourage
others to apply
I would actively discourage
others from applying

12. 12

13. 13
1
3
“How Likely are you to SHARE with your Inner Circle?”
82.8% 65.8%

14. 14
1
4
“How Likely are you to SHARE your experience publicly?”
51.0% 34.1%

15. 15
44%
18%
16%
8%
14%
Your
Customer…
20% more likely to
rate the experience
positive.
20% less likely to
rate it negative
BUT…..

16. 16

17. Good Hunting!
Thank you