From Social Media to Social Business
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Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things. While Social Media is focused on communication, Social Business is dedicated to improving business processes. Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together. What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
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From Social Media to Social Business
- 1. 01/03/2016 Imagesource:Flickrblackzack00 Towards #Socbiz: Smarter Social Media & Better Collaboration FROM SOCIAL MEDIA TO SOCIAL BUSINESS
- 2. I’m Sofie Verhalle Hi! sofie@talkingheads.be +32 478 208 411 www.talkingheads.be twitter.com/lamazone linkedin.com/in/sofieverhalle facebook.com/lamazone Managing Partner at Talking Heads Feel free to connect
- 3. We help companies, organizations, in the private and the public sector, in social profit and non profit to use the impact of social media to drive change. We help you grow your social business. We help you build a social government.
- 5. SOCIALMEDIA
- 6. Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
- 7. Social media have profoundly changed the way in which we communicate.
- 10. TRENDS& IMPACT
- 11. Organization society POlitical/economical technology individually responsibility Sustainability global Local big &small data Cloud computing social mobile transparency collaboration Civilparticipation Sharing,Peerto peer flexibility connectivity senseofpurpose authenticity
- 12. OPEN
- 14. Always ON Always connected Always personal Principles
- 15. 24/7 communication? Active on all channels? 1 on 1? Impact for your company?
- 16. CLOSED
- 17. the right to & privacy anonymity
- 18. the right to be forgotten
- 21. Gain trust Leave room for absence Respect anonymity Impact for your company?
- 22. TOGETHERNESS
- 23. From flying solo … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
- 24. Over basic collaboration … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
- 25. to social business & government … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
- 27. I N conversation, collaboration & co-creation E XI N & E X
- 29. Listen Facilitate Make the first move both internally as externally Impact for your company?
- 31. Why build a social business & government? … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
- 32. HAVE IMPACT ON COMPANY DECISIONS HELP BUILD COMPANY CULTURE GET TO KNOW YOUR COLLEAGUES 1 2 3 SOCIAL BUSINESS & GOVERNMENT BENEFITSEMPLOYEES* WORK MORE EFFICIENTLY INCREASE YOUR EXPERTISE CONTINUOUS LEARNING FROM COLLEAGUES IMPROVE YOUR PMSKILLS WORK AGILE AND REMOTELY BRAINSTORM WITH BROADER AUDIENCE BOOST YOUR CAREER SHOW OFF OWN WORK SHARE YOUR TEAM’S SUCCESSES GAIN NEW INSIGHTS VIA FEEDBACK CROWD SOURCE R&D 4 5 6 7 8 9 10 11 12 13 14 *arguments to get buy-in
- 33. SOCIAL BUSINESS & GOVERNMENT BENEFITSYOURBUSINESS* RESEARCHANDDEVELOPMENT INNOVATIVE INSIGHTS (NEW TRENDS) DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS/ CITIZENS REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT) MARKETING&COMMUNICATIONS MARKETING or CUSTOMER INSIGHTS DIRECT RESPONSE CAMPAIGN TRACKING EVENT MANAGEMENT THROUGH EVENT- EXPERIENCE AND FOLLOW UP (LEADS) CUSTOMERCARE IMMEDIATE MONITORING AND DETECTION FOLLOW UP FASTER MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS & CITIZENS SALES “SALES” INSIGHTS CATCHING THE LEAD PROACTIVE LEAD GENERATION THROUGH REFERRALS AND TESTIMONIALS *arguments to get buy-in
- 34. Sharing knowledge 3 I N E XI N & E X Improving workflows Improving services Improving customer care Deepening customer relationships Gathering feedback It benefits both…
- 35. WHAT’S NEXT?
- 38. CHANGE THE WAY IN WHICH YOU WORK STEP.BY.STEP. 3
- 39. 5 FINAL SUPERHERO TIPS! Transparency, vision and leadership are essential Focus on the positive stories. Build cases. With great power comes great responsibility Building a strong and loyal community takes time No external brand love without internal brand love
- 40. ✓ OUR BLOG FOR ALL THINGS SOCIAL ✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS ✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA ✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES ✓ LINKEDIN TO CONNECT PROFESSIONALLY ✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF! Interested in Talking Heads?
- 41. Sofie Verhalle: twitter.com/lamazone sofie@talkingheads.be +32 478 208 411 www.talkingheads.be linkedin.com/in/sofieverhalle facebook.com/lamazone feel free to connect