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Your company superheroes

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Talking Heads
Talking Heads

Looking for your company superheroes, by evolving from a co-existence model to social business. Want to know more (in Dutch): http://www.talkingheads.be/nl/blog/detail/de-sociale-media-superhelden-binnen-je-organisatie

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How social media is fundamentally transforming your company LOOKING FOR YOUR COMPANY’S SUPERHEROES
HI, I’M SOFIE* *Not an actual superhero
WHO ARE YOUR COMPANY’S SUPERHEROES?
SORRY FANS BLOGGERS FOLLOWERS You probably thought this story was about you
THE REAL SUPERHEROES ARE YOUR EMPLOYEES!
SOCIAL MEDIA MECHANISMS What are the basics?
SOCIAL = PEOPLE SHARING sharing = caring internal & external
FROM BROADCASTING... YOUR COMPANY ALL YOUR EMPLOYEES OR CUSTOMERS
...TO NETWORKING YOUR COMPANY EACH AND EVERY ONE OF YOUR EMPLOYEES THIS IS YOU! HI THERE!
HOW CAN SOCIAL IMPROVE MY COMPANY?
listen think do
PR FROM CO-EXISTENCE... Marke- ting Press & Comm Internal commu- nication SalesHR B2B IT ...
PR OVER SOCIAL COLLABORATION... Marke- ting Press & Comm Internal commu- nication SalesHR B2B IT ... ? ! Social Media
PR Press & Comm Internal commu- nication SalesHR B2B IT ...Marke- ting TO SOCIAL BUSINESS! ? ! Social Media !
WHAT ARE THE BENEFITS?
INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS RESEARCH AND DEVELOPMENT INNOVATIVE INSIGHTS (NEW TRENDS) DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT) MARKETING & COMMUNICATIONS MARKETING INSIGHTS DIRECT RESPONSE CAMPAIGN TRACKING EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS) CUSTOMER CARE IMMEDIATE MONITORING AND DETECTION FOLLOW UP FASTER MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS SALES SALES INSIGHTS CATCHING THE LEAD PROACTIVE LEAD GENERATION THROUGH REFERRALS AND TESTIMONIALS
HAVE IMPACT ON COMPANY DECISIONS HELP BUILD COMPANY CULTURE GET TO KNOW YOUR COLLEAGUES 1 2 3 INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES WORK MORE EFFICIENTLY INCREASE YOUR EXPERTISE CONTINUOUS LEARNING FROM COLLEAGUES IMPROVE YOUR PM SKILLS WORK AGILE AND REMOTELY BRAINSTORM WITH BROADER AUDIENCE BOOST YOUR CAREER SHOW OFF OWN WORK SHARE YOUR TEAM’S SUCCESSES GAIN NEW INSIGHTS VIA FEEDBACK CROWD SOURCE R&D 4 5 6 7 8 9 10 11 12 13 14
MAKING IT WORK
internal/ external external sharing knowledge improving flows improving products improving customer care deepening customer relationships gathering feedback tools tools internal
“HOW DOES THAT MAKE ME A HERO?” SO YOU’RE QUITE THE HERO! “ ”
SOME SUPERHERO TIPS!
BUILDING A STRONG AND LOYAL COMMUNITY TAKES TIME
FOCUS ON THE POSITIVE S T O R I E S
NO EXTERNAL BRAND LOVE WITHOUT INTERNAL BRAND LOVE
TRANSPARENCY LEADERSHIP AND VISION ARE ESSENTIAL
WITH GREAT POWER COMES GREAT RESPONSIBILITY
KEEP IT UP, SUPERHEROES! YOUR COMPANY NEEDS YOU!
twitter.com/talking_heads twitter.com/lamazone sofie.verhalle@talkingheads.be www.talkingheads.be THANK YOU! Thanks for the images JD Hancock
twitter.com/talking_heads twitter.com/lamazone sofie@talkingheads.be www.talkingheads.be

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