Looking for your company superheroes, by evolving from a co-existence model to social business. Want to know more (in Dutch): http://www.talkingheads.be/nl/blog/detail/de-sociale-media-superhelden-binnen-je-organisatie

1. How social media is fundamentally
transforming your company
LOOKING FOR
YOUR COMPANY’S
SUPERHEROES

2. HI, I’M SOFIE*
*Not an actual superhero

4. WHO ARE YOUR COMPANY’S
SUPERHEROES?

5. SORRY FANS
BLOGGERS
FOLLOWERS
You probably thought this
story was about you

6. THE REAL
SUPERHEROES
ARE YOUR
EMPLOYEES!

7. SOCIAL MEDIA
MECHANISMS
What are the basics?

8. SOCIAL
=
PEOPLE SHARING
sharing = caring
internal & external

9. FROM BROADCASTING...
YOUR COMPANY
ALL YOUR EMPLOYEES OR CUSTOMERS

10. ...TO NETWORKING
YOUR COMPANY
EACH AND EVERY ONE OF YOUR
EMPLOYEES
THIS IS YOU!
HI THERE!

11. HOW CAN SOCIAL
IMPROVE MY
COMPANY?

12. listen think do

13. PR
FROM CO-EXISTENCE...
Marke-
ting
Press &
Comm
Internal
commu-
nication
SalesHR B2B IT ...

14. PR
OVER SOCIAL COLLABORATION...
Marke-
ting
Press &
Comm
Internal
commu-
nication
SalesHR B2B IT ...
? ! Social
Media

15. PR Press &
Comm
Internal
commu-
nication
SalesHR B2B IT ...Marke-
ting
TO SOCIAL BUSINESS!
? ! Social
Media
!

16. WHAT ARE THE
BENEFITS?

17. INTERNAL & EXTERNAL COLLABORATION
BENEFITS YOUR BUSINESS
RESEARCH AND DEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)
DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS
REALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING & COMMUNICATIONS
MARKETING INSIGHTS
DIRECT RESPONSE
CAMPAIGN TRACKING
EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND
FOLLOW UP (LEADS)
CUSTOMER CARE
IMMEDIATE MONITORING AND DETECTION
FOLLOW UP FASTER
MAINTAIN AMBASSADORS
REWARDS LOYAL CUSTOMERS
SALES
SALES INSIGHTS
CATCHING THE LEAD
PROACTIVE LEAD GENERATION THROUGH
REFERRALS AND TESTIMONIALS

18. HAVE IMPACT ON
COMPANY
DECISIONS
HELP BUILD
COMPANY CULTURE
GET TO KNOW YOUR
COLLEAGUES
1
2
3
INTERNAL & EXTERNAL COLLABORATION
BENEFITS YOUR EMPLOYEES
WORK MORE
EFFICIENTLY
INCREASE YOUR
EXPERTISE
CONTINUOUS
LEARNING FROM
COLLEAGUES
IMPROVE YOUR PM
SKILLS
WORK AGILE AND
REMOTELY
BRAINSTORM WITH
BROADER
AUDIENCE
BOOST YOUR
CAREER
SHOW OFF OWN
WORK
SHARE YOUR
TEAM’S SUCCESSES
GAIN NEW
INSIGHTS VIA
FEEDBACK
CROWD SOURCE
R&D
4
5
6
7
8
9
10
11
12
13
14

19. MAKING
IT WORK

20. internal/
external
external
sharing knowledge
improving flows
improving products
improving
customer care
deepening customer
relationships
gathering feedback
tools tools
internal

21. “HOW DOES THAT
MAKE ME
A HERO?”
SO YOU’RE QUITE
THE HERO!
“
”

22. SOME
SUPERHERO TIPS!

23. BUILDING A
STRONG AND LOYAL
COMMUNITY
TAKES TIME

24. FOCUS ON THE
POSITIVE
S T O R I E S

25. NO EXTERNAL
BRAND LOVE
WITHOUT INTERNAL
BRAND LOVE

26. TRANSPARENCY
LEADERSHIP
AND VISION
ARE ESSENTIAL

27. WITH GREAT POWER
COMES GREAT RESPONSIBILITY

28. KEEP IT UP, SUPERHEROES!
YOUR COMPANY NEEDS YOU!

29. twitter.com/talking_heads
twitter.com/lamazone
sofie.verhalle@talkingheads.be
www.talkingheads.be
THANK YOU!
Thanks for the images JD Hancock

30. twitter.com/talking_heads
twitter.com/lamazone
sofie@talkingheads.be
www.talkingheads.be