Professional services and social media may not seem natural bedfellows in the eyes of many. The Big 4 and consulting giants like McKinsey and Bain & Co. deal in complex business issues and provide strategic insights that don’t always lend themselves easily to the fast-moving, short-form world of social. In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.