Marketing plan on Women's fitness care center- Femifit
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A proper marketing plan on women fitness care center - Femifit. It will help to identify entities for a proper marketing plan.
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Marketing plan on Women's fitness care center- Femifit
- 2. FemiFit Fitness care Center for Women…..
- 3. Sayeda Tamanna Jahan ID: 140312
- 5. WHY?
- 12. Does a fitness solution currently exist that effectively addresses these needs? ABSOLUTELY!
- 14. FemiFit Clean, Healthy and Friendly environment Child Care Section Health and Fitness program with Long Term in focus All-time Nutritionist Support Affordable Price Rate
- 15. Providing effective training opportunities Reducing the progression of obesity Providing health and fitness services that are good in quality and low in cost.
- 16. Target Market of FemiFit
- 17. Competitors
- 19. Competitor Limited Capital Cleanliness & Decoration Equipment Shortage Baby Care Facilities
- 20. Marketing Strategy 1.Newspaper Pamphlets 2.Discounted Offers. 3.Welcome Kit 4. Pricing Strategy
- 23. Welcome Kit
- 24. Pricing Strategy Gold membership 3000/monthly 36,000/yearly Unlimited classes and open gym Silver membership 1800/monthly 21600/yearly 4 classes week Bronze membership 1200/monthly 14400/yearly 3 classes a week Student membership 800/monthly 9600/yearly 2 classes a week
- 25. Marketing Mix
- 27. Reception
- 28. Exercise Room
- 29. Locker Room
- 30. Swimming Pool
- 32. Steam Room/Sauna
- 33. Cafe
- 34. Place
- 35. Promotion Budget Tactic Cost Website 40000 Park Workout 54000 Grand Opening 191000 Bumper Stickers 15000 Informational Brochures 15000 Newspaper/Publication Ads 35000 Newsletters 20000 Total: 370000
- 36. Marketing Communication Billboard Website page Social Media Pages Brochure Sponsor Events
- 37. Billboard
- 38. Website page
- 39. Facebook Page
- 40. Sponsor Events 1. Your brain consists of 90% water. 2. Do you know Blood consists of 83% water?
- 41. SWOT analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
- 42. Strength . • Flexible hours • Child Care facility at specific hours • Variety of equipment • Indoor Swimming Pool • Professionally experienced trainers and staffs.
- 43. Weaknesses May not be appealing to customer with low budget No Branch
- 44. Opportunities
- 45. Threats • Affordable low cost fitness equipment for at-home exercising. • Many do not recognize the benefits of fitness. • Competitors who are developed, qualified and more experienced.
- 46. Initial Investment Sources of capital Investment Required 32,00,000 Total Investment 32,00,000 Startup Expenses Equipment 400,000 Promotional Activities 370,000 Rent Cost 300,000 Interior Design 700,000 Utilities 160,000 Salaries & Wages 636,000 Total Startup Expenses 25,66,000
- 48. Revenue Forecast for the 1st 5 year Year 1 Year 2 Year 3 Year 4 Year 5 Membershi ps 42,75,0 00 52,38,000 80,94,000 13413000 14865000 Extra classes 50,000 75,000 90,000 95,000 100,000 Total(before tax) 43,25,0 00 53,13,000 8103000 1,35,08,0 00 1,49,65,0 00 Tax (35%) 151375 0 1859550 2836050 4727800 5237750 Net Income 28,11,2 50 34,53,450 52,66,950 87,80,200 97,27,250
- 51. Thank you
Editor's Notes
- But sometimes we fail to keep ourselves fit….
- Why!!??
- A survey on woman fitness says that, 38.95% of woman in our country are careful about health but don’t want to join a gym or fitness center.
- Laziness
- W
- There is rumor a in our country that, when women who regularly goes gym, after quitting gym they get even more fat or suffers from more health problem
- FemiFit is a fitness center where you will experience
- Our goals are
- We target 3000-5000 women which is 1.6% of total female population in Khulna City. Our target age group is 18-45.we estimate our target customer to be
- FemiFit will enter in a fairly competitive market in Khulna. Three direct competitors . Some other alternative for fitness organizations
- Now we will see s and w of our existing competotors
- Limited capital, lack of cleanliness and dec, equipment shortage, they have no baby care faciilities
- The strategies we use in our FemiFit are
- 5% discount for 12-month contact. 5% discounts are offered to the staff’s friends and family 10% for members who are student. Pricing is also seasonal and summer discounts are 7%
- We have verities of membership package with reasonable price
- The core services provided by FemiFit are,
- When you pay into something, you are more apt to use the facility.In our FemiFit Fitness Center we will provide with a reception which will be open 6 day in a week.
- Our FemiFit is situated in MajidSarani ,Royal Mor, Khulna
- our budget for promotion will be divided into
- We will communicate with our customers through
- FemiFit will hand out water bottles at events. These bottles will each have a health and wellness tip on them
- As we don't have any brunch, customers may face problem to connect with us. Our pricing strategy
- now a days, increasing heart and obesity diseases are causing people to pay attention to exercise. Overweighed women with diabetes are suffering from high blood pressure. Woman in urban area including pregnant woman and mothers are now more conscious about health. Potential to open another location provide first location is successful.