helpful for Students and professionals.

2. Group Details
1.Tanveer Ahmad 11652
2.Muhammad Ali 11610
3.Muhammad Asim 11651
4.Shoaib Ali 11675
5.Zeeshan Haider 11625

3. Special Thanks
Sir Muhammad Ali

4. Logo

5. Company Profile
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.
Hero Honda, is an Indian Motorcycle and scooter manufacturer based in New Delhi.
The company is the largest two wheeler manufacturer in the world.
In India, it has a market share of about 46% share in 2- wheeler category.

6. Company Profile
Click to play Video

7. Summary of Case
CRM program introduced by the name “Hero Honda Passport Program ”
Because of split in ownership a new name which is “Hero Moto Corp”
Motive of Hero Honda Passport Program is to built a strong relationship with the customer.

8. Summary of Case Cont….
To become a Passport Program Member customer pay 250Rs.
This payment is for an initial duration of three years
The account can be renewed for three years with another payment of 250Rs.
After that he would become indirect ambassador of company

9. Summary of Case Cont….
Benefits of a Member
He will get many benefits after becoming a member
Every month 4 members will get motorbikes or 40000Rs cash
Special discounts on spares
Free services for your Hero Honda Motorcycle
Attractive gifts at various milestones
A service in automated workshop

10. Summary of Case Cont….
Members are updated with inner view of company through quarterly magazine “Suhana Safar”
Member automatically registered for the personal accident insurance of 100,000Rs.
Members of the program will be given a point for each rupee spend on Hero Honda Bike
Points will be earn rewards
Spare parts
Free service

11. Summary of Case Cont….
Star Club and Treasured Rewards
Club for those members who get there bikes serviced regularly from authorized Hero Honda service center.
Only those members who have 1 Lakh points in the HHPP
Rewards will be available for eight prescribed milestones at a gap of 25,000 points.
Which beginning from 1.25 Lakh to 3 Lakhs.

12. Summary of Case Cont….
Star Club and Treasured Rewards
Each time a member reaches milestone he will get motorcycle privilege voucher of 1250Rs.
This voucher will helps to avail special discount on purchase a new Hero Honda Motorcycle
Voucher is transferable to friends and family who may planning to buy a Hero Honda Motorcycle

13. TVC Related to Hero Honda Passport Program
Click to Play Video

14. Q 1. Contribution of CRM practices made in growth and success?
Acknowledgment of customers either he is loyal or not
It helps to give good benefits to the customers
Customer were happy by getting benefits on regular bases
CRM helps to increase customer loyalty
It increases the customers
Increase the Market Share in the industry

15. Q 2. Why could none of the competitors outperform Hero Moto in terms of the CRM initiatives though they have been extremely quick in responding to the design and distribution?
First Mover Advantage
CRM of Hero Honda helps to attract high number of customers
CRM implementation increases the profitability
Hero Honda Passport Program gives tough time to competitors

16. 3. Would you propose any new initiative which you think that the company has not been able to do as of now and is the need of the hour?
They should redesign Treasured Reward Structure
They should decrease the points to become a member of treasured reward structure
Customer who crossed 125,000 till 300,000 can get a voucher of 1250Rs.