LinkedIn Marketing and Advertising

1. Marketing & Advertising

2. Who We Are?
2
Years Combined
Experience
Member Team
Locations Brands
20 30
3 20
In today's digital world, your business needs
Brand Strategist
The Adroit is a full-service digital agency
offering coherent and bespoke solutions for
brands and businesses, with a vision to
building superior digital products and services.
Thus creating an integrated communication to
enhance client expectations
We are a team of young, bright, adroit, and
resolute people as strategists, designers,
developers, testers and digital marketing
experts to develop and deploy digital projects
of any nature.

3. Our Expertise
3
TECHNOLOGY DIGITAL MAKETING MEDIA MANAGEMENT
PRODUCTI
ON
Website Development
Ecommerce Development
Mobile App Development
Backend Development
UI
UX
Emailers
Social Media
Creatives
Copy
Digital Strategy
Branding
Search Engine Optimization
Search Engine Marketing
Media Buying and Selling
Digital PR
Native Ads
Programmatic Ad
Alexa Skill Set
WhatsApp Ecommerce
Corporate Videos
2D/3D Animation
Product Shoot
Ad Film Making
360 Video’s
VFX
Music Video’s
LinkedIn Marketing

4. Our Clients
4

5. 5
LinkedInStats

6. 6

7. 7
Get Traffic to
your Website

8. Best Practises
◇ Complete your Page
Pages with complete information get 30% more weekly views. Here’s what you’ll need to
fill out.
◇ Logo
Add your organization’s logo and a cover image to bring your Page to life.
◇ Overview
Lead with relevant terms and phrases that describe your organization’s mission and
purpose (LinkedIn members can search by keywords).
◇ Organization info
Input your website URL and location, and select your industry and company size.
◇ Call-to-action button
Customize your button to align with your goals and track who’s clicked in the admin view
or in visitor analytics.
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9. Best Practises
◇ Custom Images : Aim to include an image in your posts
Images typically result in a 2x higher comment rate. We've seen custom image collages (3-
4 images in one post) perform especially well for organizations.
◇ Video gets 5x more engagement on LinkedIn, Live Video gets 24x more
◇ Documents : Showcase what makes your brand unique
Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found
members respond best to behind-the-scenes stories that highlight your unique culture and
values.
◇ Kudos : Spotlight employees to humanize your brand
Recognize important team moments or celebrate your employees with personalized shout-
outs from your Page.
◇ Content Suggestions : Discover trending topics and articles
Select your target audience to find out what topics and articles they're already engaging
with on LinkedIn and share directly to your Page.
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10. Best Practises
◇ @mentions : Re-share posts where your organization is @mentioned
Highlight the best of your brand by re-sharing mentions from employees, executives, and
key customers. Find them under your Page's Activity tab.
◇ Hashtags : Reach new, relevant audiences with your content
Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags
that are top of mind for your organization and add them to your posts when relevant.
◇ Targeting : Get your post in front of the right audience, for free
Target your organic Page posts to a specific language, location, region, university,
function, seniority, industry, or company size. This is especially useful if you're a global
Page with multiple geographic audiences.
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11. Advertising on LinkedIn

12. Advertising on LinkedIn
◇ Access a tremendous audience
◇ Target your audience with accuracy
◇ Customize your budget to your business
◇ Connect with individuals in your target audience directly
◇ Support your account-based marketing campaigns
◇ Create a variety of ads, from video to text
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13. Types of Ads

14. Sponsored &
Direct Sponsored Content
Sponsored ads are essentially promoted
LinkedIn posts.
There are three different formats available for
Sponsored Content ads: single image, video,
and carousel.
The difference between Direct Sponsored
Content and Sponsored Content is that these
ads are not published on your LinkedIn page
feed. But they still look like a regular LinkedIn
post.
14

15. Sponsored InMail /
Message Ads
This ad format delivers targeted messages to LinkedIn-member
inboxes.
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According to LinkedIn, these ads are
more successful at driving conversions
than emails.

16. Text Ads
LinkedIn text ads appear in the right rail and top banner on desktop. They include a
short headline, blurb, and a small square image.
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These ads are
measured by pay-per-
click or cost-per-
impression.

17. Dynamic Ads
LinkedIn Dynamic Ads also appear in the right rail and look similar except for
one difference.
Each ad can uniquely target its viewer with their profile photo and address them
by name.
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Dynamic ad formats include
follower, job, content, and
company spotlight ads.

18. What we offer?
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Basic Standard Silver Bronze Gold
Setup
Configure & Publish
Company Page with
Banner & Logo, Brand
Overview, Organization
Info and CTA
Configure & Publish
Company Page with
Banner & Logo, Brand
Overview, Organization
Info and CTA
Configure & Publish
Company Page with
Banner & Logo, Brand
Overview, Organization
Info and CTA
Configure & Publish
Company Page with
Banner & Logo, Brand
Overview, Organization Info
and CTA
Configure & Publish
Company Page with
Banner & Logo, Brand
Overview, Organization
Info and CTA
Content
Posting
8 Regular Posts
- 7 Static Post
- 1 GIF
14 Regular Posts
- 11 Static Post
- 2 GIF
- 1 Video
18 Regular Posts
- 14 Static Post
- 3 GIF
- 1 Video
22 Regular Posts
- 17 Static Post
- 3 GIF
- 2 Video
26 Regular Posts
- 20 Static Post
- 4 GIF
- 2 Video
Dynamic
Post
- -
2 Dynamic post on
momentary events
3 Dynamic post on
momentary events
4 Dynamic post on
momentary events
Planning &
Ideation
Monthly planning and
presentation of ideas in
line with the brand
calendar
Monthly planning and
presentation of ideas in
line with the brand
calendar
Monthly planning and
presentation of ideas in
line with the brand
calendar
Monthly planning and
presentation of ideas in line
with the brand calendar
Monthly planning and
presentation of ideas in
line with the brand
calendar
Content
Module
Creating content modules
as per brand calendar
Creating content modules
as per brand calendar
Creating content modules
as per brand calendar
Creating content modules
as per brand calendar
Creating content modules
as per brand calendar
Contest &
Campaigns
-
Contest and other
campaign management
Contest and other
campaign management
Contest and other
campaign management
Paid Post
Promotion
-
3 Post promotion for
higher engagement
5 Post promotion for
higher engagement
8 Post promotion for
higher engagement
10 Post promotion for
higher engagement
Total Cost INR 25,000 INR 43,000 INR 60,000 INR 75,000 INR 90,000
Type of Post - Inspirational Quotes, Blog Article, Industry News, Product or Service Launch, Brand Update, Company Update & History, Spotlight Employees
Please Note - 10 % agency commission on any Media Spend

19. 19
Let’s Discuss…