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LinkedIn Marketing and Advertising by The Adroit

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LinkedIn Marketing and Advertising

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LinkedIn Marketing and Advertising by The Adroit

  1. 1. Marketing & Advertising
  2. 2. Who We Are? 2 Years Combined Experience Member Team Locations Brands 20 30 3 20 In today's digital world, your business needs Brand Strategist The Adroit is a full-service digital agency offering coherent and bespoke solutions for brands and businesses, with a vision to building superior digital products and services. Thus creating an integrated communication to enhance client expectations We are a team of young, bright, adroit, and resolute people as strategists, designers, developers, testers and digital marketing experts to develop and deploy digital projects of any nature.
  3. 3. Our Expertise 3 TECHNOLOGY DIGITAL MAKETING MEDIA MANAGEMENT PRODUCTI ON Website Development Ecommerce Development Mobile App Development Backend Development UI UX Emailers Social Media Creatives Copy Digital Strategy Branding Search Engine Optimization Search Engine Marketing Media Buying and Selling Digital PR Native Ads Programmatic Ad Alexa Skill Set WhatsApp Ecommerce Corporate Videos 2D/3D Animation Product Shoot Ad Film Making 360 Video’s VFX Music Video’s LinkedIn Marketing
  4. 4. Our Clients 4
  5. 5. 5 LinkedInStats
  6. 6. 6
  7. 7. 7 Get Traffic to your Website
  8. 8. Best Practises ◇ Complete your Page Pages with complete information get 30% more weekly views. Here’s what you’ll need to fill out. ◇ Logo Add your organization’s logo and a cover image to bring your Page to life. ◇ Overview Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords). ◇ Organization info Input your website URL and location, and select your industry and company size. ◇ Call-to-action button Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics. 8
  9. 9. Best Practises ◇ Custom Images : Aim to include an image in your posts Images typically result in a 2x higher comment rate. We've seen custom image collages (3- 4 images in one post) perform especially well for organizations. ◇ Video gets 5x more engagement on LinkedIn, Live Video gets 24x more ◇ Documents : Showcase what makes your brand unique Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. ◇ Kudos : Spotlight employees to humanize your brand Recognize important team moments or celebrate your employees with personalized shout- outs from your Page. ◇ Content Suggestions : Discover trending topics and articles Select your target audience to find out what topics and articles they're already engaging with on LinkedIn and share directly to your Page. 9
  10. 10. Best Practises ◇ @mentions : Re-share posts where your organization is @mentioned Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab. ◇ Hashtags : Reach new, relevant audiences with your content Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant. ◇ Targeting : Get your post in front of the right audience, for free Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences. 10
  11. 11. Advertising on LinkedIn
  12. 12. Advertising on LinkedIn ◇ Access a tremendous audience ◇ Target your audience with accuracy ◇ Customize your budget to your business ◇ Connect with individuals in your target audience directly ◇ Support your account-based marketing campaigns ◇ Create a variety of ads, from video to text 12
  13. 13. Types of Ads
  14. 14. Sponsored & Direct Sponsored Content Sponsored ads are essentially promoted LinkedIn posts. There are three different formats available for Sponsored Content ads: single image, video, and carousel. The difference between Direct Sponsored Content and Sponsored Content is that these ads are not published on your LinkedIn page feed. But they still look like a regular LinkedIn post. 14
  15. 15. Sponsored InMail / Message Ads This ad format delivers targeted messages to LinkedIn-member inboxes. 15 According to LinkedIn, these ads are more successful at driving conversions than emails.
  16. 16. Text Ads LinkedIn text ads appear in the right rail and top banner on desktop. They include a short headline, blurb, and a small square image. 16 These ads are measured by pay-per- click or cost-per- impression.
  17. 17. Dynamic Ads LinkedIn Dynamic Ads also appear in the right rail and look similar except for one difference. Each ad can uniquely target its viewer with their profile photo and address them by name. 17 Dynamic ad formats include follower, job, content, and company spotlight ads.
  18. 18. What we offer? 18 Basic Standard Silver Bronze Gold Setup Configure & Publish Company Page with Banner & Logo, Brand Overview, Organization Info and CTA Configure & Publish Company Page with Banner & Logo, Brand Overview, Organization Info and CTA Configure & Publish Company Page with Banner & Logo, Brand Overview, Organization Info and CTA Configure & Publish Company Page with Banner & Logo, Brand Overview, Organization Info and CTA Configure & Publish Company Page with Banner & Logo, Brand Overview, Organization Info and CTA Content Posting 8 Regular Posts - 7 Static Post - 1 GIF 14 Regular Posts - 11 Static Post - 2 GIF - 1 Video 18 Regular Posts - 14 Static Post - 3 GIF - 1 Video 22 Regular Posts - 17 Static Post - 3 GIF - 2 Video 26 Regular Posts - 20 Static Post - 4 GIF - 2 Video Dynamic Post - - 2 Dynamic post on momentary events 3 Dynamic post on momentary events 4 Dynamic post on momentary events Planning & Ideation Monthly planning and presentation of ideas in line with the brand calendar Monthly planning and presentation of ideas in line with the brand calendar Monthly planning and presentation of ideas in line with the brand calendar Monthly planning and presentation of ideas in line with the brand calendar Monthly planning and presentation of ideas in line with the brand calendar Content Module Creating content modules as per brand calendar Creating content modules as per brand calendar Creating content modules as per brand calendar Creating content modules as per brand calendar Creating content modules as per brand calendar Contest & Campaigns - Contest and other campaign management Contest and other campaign management Contest and other campaign management Paid Post Promotion - 3 Post promotion for higher engagement 5 Post promotion for higher engagement 8 Post promotion for higher engagement 10 Post promotion for higher engagement Total Cost INR 25,000 INR 43,000 INR 60,000 INR 75,000 INR 90,000 Type of Post - Inspirational Quotes, Blog Article, Industry News, Product or Service Launch, Brand Update, Company Update & History, Spotlight Employees Please Note - 10 % agency commission on any Media Spend
  19. 19. 19 Let’s Discuss…

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