Part Two of our series where we dive into Social Content Marketing. The way brands connect with consumers is changing dramatically. Reaching your target customer has become increasingly difficult as their attention is divided across traditional mediums, the web, Facebook, Twitter, Pinterest and other social platforms. The volume of content that comes through these social streams makes it difficult to cut through, but brands have the opportunity to join the conversation and capture their attention through collaborative social content. Content, now more than ever, is the currency exchange in our social world and it's being used by brands and consumers alike to tell the story of who they are. But when brands create this content strategically, it can also be used to move consumers through the decision journey - to build awareness, to get on the consideration list, drive purchase, or build loyalty between a brand and a customer. We believe that when brands work with social content creators, they can leverage that creativity, trust, personal connection, and together, produce compelling content that cuts through the clutter and grabs our attention in the social stream.

1. TAP INTO THE
SOCIAL CONTENT STREAM
PART II
#socialcontentstream
@jenswartley

2. HOW TO
Create and Distribute
Amazing Content
#socialcontentstream

3. “Content that tries to sell, doesn’t.
Content that tries to help, does.”
Linda Boff
Executive Director,
Global Brand Marketing
GE

4. POLL – to be programmed in system
How much social content
are you charged with
creating? (Select all)
a. A ton, I can barely keep up
b. A little bit each month, but it’s pretty
manageable
c. We rarely produce social content
d. That’s not what I do

5. What is Social Content
VISUAL

6. What is Social Content
VISUAL
VISCERAL

7. What is Social Content
VISUAL
VISCERAL
VALUABLE

8. What is Social Content
VISUAL
VISCERAL
VALUABLE
VIRAL

9. Content Takes on Many Forms

10. Content Takes on Many Forms

11. Content Takes on Many Forms

12. Content Takes on Many Forms

13. Content Takes on Many Forms

14. Content Takes on Many Forms

15. Content Takes on Many Forms

16. Content Takes on Many Forms

17. Content Takes on Many Forms

18. Content Takes on Many Forms

19. POLL – to be programmed in system
Which of these outlets are
you creating content for?
(Select all)
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
Facebook
Twitter
Pinterest
Instagram
Google+
YouTube
Vine
LinkedIn
Our company blog/content site
Other

20. Collaborative Content Cuts Through the Clutter

21. Inspire Them to
Tell Great Stories
#socialcontentstream

22. Canon:
Creative
Content
#socialcontentstream

23. Let’s Give ‘em Something To Talk About

24. Same Experience, Different Points of View
#socialcontentstream
Target #MyKindofHoliday

25. Social Content
as Currency
#socialcontentstream

26. 5 Ways to
Engage the
Audience
#socialcontentstream

27. 1. Create a Conversation
#socialcontentstream

28. 2. Promote Sharing

29. 3. Allow Them to
Shop the
Content
#socialcontentstream

30. 4. Drive to a Branded Destination
#socialcontentstream

31. 5. Crowdsource
New Ideas
#socialcontentstream

32. Keeping It Always On
#socialcontentstream

33. Keeping It Always On

34. QUESTIONS?
Go
to
TapInfluence.com
to
see
the
ci3es
and
dates
for
the
“Tap
Into
the
Social
Content
Stream”
Workshop
Series
#socialcontentstream
@jenswartley