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HOW TO TURN ONE
PIECE OF CONTENT
INTO A DOZEN
Vanessa (Bogehold) Bagnato
@VanessaBagnato
Head of Influencer Development
HOUSEKEEPING

Length

60 Minutes w/ Q&A

Recording + Slides

Will Be Available After Presentation

Questions?

Use Chat Feature

Tweet Much?
Use #tapinfluence

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
WHO IS TAPINFLUENCE?
HEADQUARTERED IN

FOUNDED

BOULDER, CO

2009

COMPLETE END-TO-END

INFLUENCER
MARKETING SOFTWARE

WITH AN OFFICE IN NYC

HELPING BLOGGERS AND
INFLUENCERS CONNECT WITH

FORTUNE 1000
COMPANIES

100,000

REGISTERED INFLUENCERS

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
WHO’S DOING INFLUENCER MARKETING

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
YOU ARE EXPERT
CONTENT CREATORS

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
THE POWER OF LONG-FORM CONTENT

GIFT GUIDE

TAPINFLUENCE

HOW-TO POSTS &
TUTORIALS

INSPIRATION POSTS

TIPS & BEST PRACTICES

@VANESSABAGNATO @TAPINFLUENCE
TURN THAT LONG-FORM CONTENT
INTO A DOZEN!

=
TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
IMPORTANT TIP!
BE SURE TO TAG THE BRANDS YOU LIKE
WHENEVER YOU ARE CREATING CONTENT
THAT INVOLVES THEIR PRODUCT.

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#1 HOLIDAY GIFT GUIDE
VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS

COCKTAIL SHAKER

TAPINFLUENCE

COLOGNE

IPAD AIR

CONCERT TICKETS

@VANESSABAGNATO @TAPINFLUENCE
#2 MAKE IT A SHARABLE DOCUMENT

Tip: You can add these documents to the
“Publications” section of your LinkedIn profile

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#3 CREATE A SERIES OF BLOG POSTS
Post One: “My favorite
cologne for men”

TAPINFLUENCE

Post Two: “Top cocktail
recipes you can make in
your own kitchen”

@VANESSABAGNATO @TAPINFLUENCE
#4 START A PINTEREST BOARD

vs

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#5 PRODUCE A VIDEO
Video Title: “How I learned to use a
cocktail shaker properly”

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#6 SNAP SOME PICTURES

“My husband’s favorite new cocktail to
make at home, and I love it.”
#holidaygiftguide @BombaySapphire

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#7 HOST A GIVEAWAY

“Leave a comment about what you’re getting
your husband this Christmas, and enter to win
a cocktail shaker set!”

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#8 TWEET & FACEBOOK POST
“Tip: Get your husband a cocktail shaker for Christmas,
and enjoy your favorite cocktail together from the comfort
of your couch”

“I finally learned how to properly use a cocktail shaker.
Check out the video, but don’t laugh at me!”
#holidaygiftguide @BombaySapphire

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#9 GUEST POST ON ANOTHER BLOG
“Dear readers, today Vanessa from
Purple Boots Blog is going to share
with us some of her top gift choices
for husbands”

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#10 ASK YOUR NETWORK TO GUEST POST

“Dear readers, today Holly from
TapInfluence Blog is going to share
with you her gift ideas for husbands”

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#11 CREATE A LIST

EXAMPLE
Here’s a list of retailers that have this cocktail
shaker in stock.

EXAMPLE
Here’s a shopping list for the ingredients needed
to make this cocktail with the new shaker.

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
#12 SHOWCASE YOUR WORK

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE
QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR
TWEET YOUR QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence!
www.tapinfluence.com

TAPINFLUENCE

@VANESSABAGNATO @TAPINFLUENCE

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Webinar: How To Turn One Piece Of Content Into A Dozen

  • 1. HOW TO TURN ONE PIECE OF CONTENT INTO A DOZEN Vanessa (Bogehold) Bagnato @VanessaBagnato Head of Influencer Development
  • 2. HOUSEKEEPING Length 60 Minutes w/ Q&A Recording + Slides Will Be Available After Presentation Questions? Use Chat Feature Tweet Much? Use #tapinfluence TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 3. WHO IS TAPINFLUENCE? HEADQUARTERED IN FOUNDED BOULDER, CO 2009 COMPLETE END-TO-END INFLUENCER MARKETING SOFTWARE WITH AN OFFICE IN NYC HELPING BLOGGERS AND INFLUENCERS CONNECT WITH FORTUNE 1000 COMPANIES 100,000 REGISTERED INFLUENCERS TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 4. WHO’S DOING INFLUENCER MARKETING TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 5. YOU ARE EXPERT CONTENT CREATORS TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 6. THE POWER OF LONG-FORM CONTENT GIFT GUIDE TAPINFLUENCE HOW-TO POSTS & TUTORIALS INSPIRATION POSTS TIPS & BEST PRACTICES @VANESSABAGNATO @TAPINFLUENCE
  • 7. TURN THAT LONG-FORM CONTENT INTO A DOZEN! = TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 8. IMPORTANT TIP! BE SURE TO TAG THE BRANDS YOU LIKE WHENEVER YOU ARE CREATING CONTENT THAT INVOLVES THEIR PRODUCT. TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 9. #1 HOLIDAY GIFT GUIDE VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS COCKTAIL SHAKER TAPINFLUENCE COLOGNE IPAD AIR CONCERT TICKETS @VANESSABAGNATO @TAPINFLUENCE
  • 10. #2 MAKE IT A SHARABLE DOCUMENT Tip: You can add these documents to the “Publications” section of your LinkedIn profile TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 11. #3 CREATE A SERIES OF BLOG POSTS Post One: “My favorite cologne for men” TAPINFLUENCE Post Two: “Top cocktail recipes you can make in your own kitchen” @VANESSABAGNATO @TAPINFLUENCE
  • 12. #4 START A PINTEREST BOARD vs TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 13. #5 PRODUCE A VIDEO Video Title: “How I learned to use a cocktail shaker properly” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 14. #6 SNAP SOME PICTURES “My husband’s favorite new cocktail to make at home, and I love it.” #holidaygiftguide @BombaySapphire TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 15. #7 HOST A GIVEAWAY “Leave a comment about what you’re getting your husband this Christmas, and enter to win a cocktail shaker set!” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 16. #8 TWEET & FACEBOOK POST “Tip: Get your husband a cocktail shaker for Christmas, and enjoy your favorite cocktail together from the comfort of your couch” “I finally learned how to properly use a cocktail shaker. Check out the video, but don’t laugh at me!” #holidaygiftguide @BombaySapphire TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 17. #9 GUEST POST ON ANOTHER BLOG “Dear readers, today Vanessa from Purple Boots Blog is going to share with us some of her top gift choices for husbands” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 18. #10 ASK YOUR NETWORK TO GUEST POST “Dear readers, today Holly from TapInfluence Blog is going to share with you her gift ideas for husbands” TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 19. #11 CREATE A LIST EXAMPLE Here’s a list of retailers that have this cocktail shaker in stock. EXAMPLE Here’s a shopping list for the ingredients needed to make this cocktail with the new shaker. TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 20. #12 SHOWCASE YOUR WORK TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
  • 21. QUESTIONS? YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence! www.tapinfluence.com TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE