Website Care & Ongoing Maintenance: Do You Have a Plan?
•Download as PPTX, PDF•
1 like•55 views
This talk covers the health and wellness of one your most important business assets : YOUR WEBSITE. a neglected website is likely to suffer from some of the following ailments: - increased page load time - lowered security - a frustrating user experience - declining search engine rankings - Hacking vulnerability
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Website Care & Ongoing Maintenance: Do You Have a Plan?
- 2. Howdoyouknow? obviousSymptoms: • HTML/CSS • It hasn’t been updated in over 6 months • It loads very slow • Images are missing • Links are broken
- 3. •Increased page loading time •Lowered security •Frustrating user experience •Declining search engine rankings •Vulnerability to hacking Consequencesof zeromaintenance www.alchemythree.com Risks
- 4. TheRealWorkBegins W E B C A R E & B E Y O N D “Creating and maintaining a website are 2 very different things.” www.alchemythree.com
- 5. • Web platforms are tools • Tools require maintenance • Maintenance allows tools to function at peak capacity Awebsiteisn’tEnough?! www.alchemythree.com TheValue
- 6. YourWebsite= Part-TimeEmployee Make sure your website isn’t slacking on the job! www.alchemythree.com • Make sure that it’s money well spent • Mark your calendar • Install latest updates
- 7. • Install latest version of WordPress • Update all plugins • Monitor your uptime • Schedule regular database back-ups • Check for security fixes and alerts • Performance optimization L O V E Y O U R W E B S I T E , A N D Y O U R W E B S I T E W I L L L O V E Y O U B A C K Quick(boilerplate) Checklist www.alchemythree.com
- 8. YOU MIGHT BE ASKING FOR TROUBLE ARE YOU AN INTERNET COWBOY?Back-Ups: AlwayHaveaPlanB • Back-up your site not once, but twice! • Easiest solution: automate the process • Back-up via WordPress + store within the cloud (GoogleDrive, Dropbox) • Schedule updates to occur at least twice a week
- 9. ScanforMalware&SignsofHacking It’s CRUCIAL to run regular security check-ups. www.alchemythree.com • Defacing your site • Phishing for usernames/passwords/emails • Insert code to steal important info • Redirecting visitors to a site with Malware
- 10. www.tools.pingdom.com SPEED WILL KEEP YOU IN THE GAME AlwaysKnowYourLoad Time! www.alchemythree.com
- 11. www.alchemythree.com WordPress is THE most popular Content Management System. TheWonderfulWorldof wordPress T H E M A G I C & B E N E F I T S • Known for it’s flexibility • Open source project • Robust support and active, loyal community
- 12. PERSONAL ENTERPRISE WEB CARE packages • Basic Support • Software Updates • Uptime & Security Monitoring • Performance Optimization • Detailed Monthly Report • Monthly Site Backups • 30 Minutes Support Time • Priority Support • Software Updates • Uptime & Security Monitoring • Performance Optimization • Detailed Monthly Report • Daily Site Backups • 60 Minutes Support Time • Priority Support • Software Updates • Uptime & Security Monitoring • Performance Optimization • Detailed Monthly Report • Daily Site Backups • 120 Minutes Support Time $99/mo $199/mo $299/mo BUSINESS
- 13. Thanks!!!
Editor's Notes
- Good morning BNI and the happiest of new years to everyone! Traditionally each new year brings renewed awareness and a fresh perspective. So to honor that tradition, today I’m going to talk about the health and wellness of one your most important business assets : YOUR WEBSITE.
- I bet a lot of you are thinking: my site seems fine! It’s on the internet, it’s visible…what more could I really ask for? It isn’t always obvious that your site needs help. I’d like to point out some of the tell-tale signs of a structurally unsound website. Is your site an HTML/CSS site? If you don’t know, ask your designer. If the answer is yes, this means your site is likely to look terrible on a mobile device. Which, these days, is a pretty big problem. Another sign is if your site hasn’t been touched in over 6 months. This means that its likely out of date and vulnerable to cyber attacks. Yet another sign is if it loads very slow. here’s a quick tip: 47% of online consumers expect a page to load in 3 seconds or less. another example is if you have missing images or you have broken links
- a neglected website is likely to suffer from some of the following ailments: increased page load time lowered security a frustrating user experience declining search engine rankings Hacking vulnerability
- As it turns out, creating a website and maintaining a website are 2 very different things I'm here to tell you that Web maintenance is essential to keeping your website online, functioning properly and generating consistent traffic.
- So, you just spent a whole wad of cash on a new website. Now I'm telling you that you need to spend MORE money on your web stuff? Here’s the deal: you wouldn’t run out and buy a new house and expect everything to work properly for the next 50 years would you? How about a car? are you going to buy a new car and never change the oil, tires, and neglect to take it in for a tune-up? Which is more expensive in the long run: ongoing preventative maintenance or buying a new car or home each time there is a major problem? It’s important to remember that all web platforms are essentially tools All tools require maintenance Regular maintenance allows these tools to function at their peak capacity
- So I would like to suggest thinking about your website as a part-time employee You can’t just leave an employee to their own devices right? You want to make sure that your money is well spent, that they’re doing what they are supposed to do. The same concept applies to your site. You need to check in on it once in a while, and make sure that it’s not just eating jelly donuts and checking Facebook all day long. If you don’t have the time for this task, then hire a manager. Or in this case, hire a web designer to do it for you.
- For those of you wanting to care for you site on the regular, I am including a boilerplate check list here. This list pertains largely to WordPress users since that is within my web builder wheel house: So here’s the list: Install the latest version of WordPress whenever you can Update all plugins Monitor your uptime (total amount of time that your website has been functional) Schedule regular database back-ups Check for security fixes and alerts Run Performance optimization Now, I’d like to go into detail on a few items that I think are crucial to web care and wellness. [The term "uptime" is used to determine the time a computer system has been functional. In network terms it is defined by the availability of a server, device or site. In individual computer terms it is defined by the reliability and stability of the individual system]
- Regular backups are the cornerstone of proper website maintenance. In case something goes horribly wrong with your site, having a recent backup can save considerable amounts of time and money. For any site with regular web traffic, backing up your site daily is essential. These backups will eliminate the risk of losing the latest content should the worst come to pass. The best solution to implement is this: find a good hosting provider or web service that does this for you. Another solution is to put this into motion yourself. My recommendations would be to: - back up your site not once, but twice. Once on your local drive and once in the cloud. You can do this for free and automate it with GoogleDrive or Dropbox
- Another website must is to scan for malware and signs of hacking regularly. Malware, for those of you who don’t know, is essentially software that is intended to damage or disable computers and computer systems. So for many of us, when we think of hacking, we think of going to a site and suddenly getting attacked by pop-ups or seeing a barrage of porno. (Assuming that you aren’t doing a search for porn in the first place). This is called defacing a website and it is the most obvious indication that you’ve been hacked. However, many hackers are much sneakier than that. Many will hide files within your site, parasitic in nature, which will slowly damage your site from the inside out. They can discreetly implement malware or other malicious scripts on your site. These scripts will sometimes: Phish for usernames, passwords, email addresses and other important information They can force your visitors to download malicious Malware They can redirect your clients to a dangerous site So how do you prevent this from happening? When you use WordPress, you can install a mini application called a plugin to your site. If you would like a security plugin recommendation, please talk to me after the meeting!
- When it comes to load time, it’s important to assume the worst: all of your visitors are impatient and are likely to be annoyed if your site takes more than a handful of seconds to load. I’m not going to harp on this too much, but if you’re curious about how your site measures up, head to www.tools.pingdom.com and run a quick test. AlchemyThree for instance received a B+ so I have a little work to do myself.
- I’d like to mention WordPress briefly since this is my web platform of choice. Wordpress is a powerful Content Management System which essentially allows everyday folks—who don’t have any coding experience—to log into their site and upload photos, add content and manage blog posts. WordPress is an open source project which means that there are hundreds of people all over the world working on it. As a result of this free and fluid approach, WordPress is known for it’s robust support and it’s active, loyal community. Some of the biggest sites built on WordPress include: The New Yorker, BBC America, Sony Music, MTV News and Beyonce
- So here you have our official AlchemyThree Web Care packages. Each of these options include software updates, uptime/security monitoring, performance optimization, backups (either monthly or daily), detailed monthly reports and dedicated support time ranging from 30 to 120 minutes per month. Personal: best for standard website business: ecommerce and high traffic sites enterprise: actively growing websites that need to be updated weekly or even daily So what’s the return on investment on this thing? How can you know that you’re getting your money’s worth? First you have piece of mind that you have rock solid preventative care in place. If something were to happen to you site, AlchemyThree would be on the case, communicating with your web host on your behalf and getting you back online as quickly as possible. You can also rest easy knowing that your site is always backed up and can be restored at a moment’s notice Your SEO rankings will improve over time as a result of the constant upkeep In addition to a monthly report, you also will also receive dedicated support time. You can use this time for anything you like including content update requests and small design improvements. Don’t forget that you are not required to make a commitment and you can cancel anytime. To learn more, head over to our site: https://alchemythree.com/web-care-packages/
- HOWEVER, for those of you that are willing to sign on for a 12/mo contact, we are happy to offer these discounted rates. We also have a super duper extra awesome referral program. If we receive 5 successful referrals to our web care program from you, we will add your website to our personal plan free of charge for one year.