IE School of Communication
Master in Corporate Communication
October 2015 Admissions
Express Yourself – Question J
How do you imagine social interaction within
10 years, taking into consideration the impact
of technology on human relations?
Today, people have larger social circles giving them access to
new opportunities and experiences
Everybody is communicating through many smart devices
And the faster we communicate the more we
… and how is online communication benefiting us and the society?
For one thing, it is making societies around the
world friendlier and closer together, as it opens up
the doors to see a different perspective on life…
It allows societies to “touch” each other!
Currently, the average person spends at least 2 to 3 hours on
digital platforms everyday doing personal things
15 million people
350 million people
1 billion people were
3 billion people are
As this number
many fear it
will take over
we get sucked
into the digital
Obviously, non-verbal communication has been decreasing,
but will it really disappear?
10 years from now, we would have found
new ways to interact.
It is predicted that screens would disappear and the
interface would be viewed on any surface at any time…
… or maybe through glasses and contact lenses that
show us everything,
Or even through a chip placed in the head…
Through the help of social media, social interaction is
evolving to become more experiential
It is predicted that Augmented/Virtual Reality, which is
being developed by Facebook, will enhance social
interaction allowing us not only to see another person’s
surroundings, but to experience it while at rest!
But how will