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SMS Marketing Seminar

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Tatango
Tatango

SMS marketing seminar by Tatango.com

BusinessTechnology
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Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE
[object Object],[object Object],[object Object],[object Object],[object Object],Derek Johnson Founded Tatango.com in 2007 1,000+ successful campaigns
What is text message marketing?
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who Uses It
Story time
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[object Object],VS
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[object Object]
[object Object]
[object Object]
 
 
 
 
 
[object Object]
[object Object]
 
 
 
[object Object]
“ Butts in the Seats”
[object Object]
VS
VS
[object Object]
Ease of Opt-in Pencil & paper (slow) Mobile phone (fast)
[object Object]
Message Overload 1,216 messages/month 150 messages/month
Redemption Rate
Ease of Redemption Print/Own smartphone Any mobile phone
 
VS
Subscriber Growth
[object Object],9% 72%
[object Object]
[object Object],9,100 messages/month 150 messages/month
 
VS
[object Object]
[object Object],50-60% 72%
[object Object]
[object Object],9,100 messages/month 150 messages/month
 
= DUH!!!
[object Object]
[object Object]
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Download this presentation: Questions?

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SMS Marketing Seminar

Editor's Notes

  1. Hashtag small in footer of each slide
  2. - SMS based – works on almost every phone (feature phone & smart phone) No SPAM - Stores customers phone number in Business’s database
  3. - From computer or their own mobile phone
  4. - Customers receive the promotion on their mobile phones in the form of a text message
  5. - Customers redeem promotion by simply showing the business
  6. Owner of New York Pizza & Bar Extremely busy guy Print, social & email ad spend
  7. PIE CHART
  8. - Majority of businesses make the customer fill out a form with a pen and paper
  9. Spam Amount of messages per month It’s newer
  10. Need a stat for owning a smart-phone
  11. 27M (.33% in North Dakota) Quantcast 2009
  12. Amount of messages received
  13. http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
  14. Ease of use to bring in and show Amount of messages seen
  15. http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx