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© 2014 Tatango, Inc. All rights reserved.
Creating Effective SMS Promotions
© 2014 Tatango, Inc. All rights reserved.
Presenters
Derek Johnson - Tatango - @thederekjohnson
Derek Johnson is the found...
© 2014 Tatango, Inc. All rights reserved.
Table of Contents
● Messaging Objectives
● Offer Types
● When to Send
● Longer I...
© 2014 Tatango, Inc. All rights reserved.
Messaging Objectives
© 2014 Tatango, Inc. All rights reserved.
Offer Types
© 2014 Tatango, Inc. All rights reserved.
Price-Based Offers
● BOGO (Buy-One-Get-One)
o 68% consumer preference
o “Holds t...
© 2014 Tatango, Inc. All rights reserved.
Price-Based Offers
● % Off
o 22% consumer preference
o “Wasn’t mentally as appea...
© 2014 Tatango, Inc. All rights reserved.
Price-Based Offers
● Free with Purchase
o 6% consumer preference
o “For items th...
© 2014 Tatango, Inc. All rights reserved.
When to Send
Not Too Early, Not Too Late
© 2014 Tatango, Inc. All rights reserved.
TCPA Restrictions
● No sending before 8 A.M in subscriber’s own time zone.
● No ...
© 2014 Tatango, Inc. All rights reserved.
Now That’s Fast!
© 2014 Tatango, Inc. All rights reserved.
Avoiding Rush Hour
© 2014 Tatango, Inc. All rights reserved.
Weekdays VS Weekends
● Retail
o Weekend Opt-Out Rate - 8.5%
o Weekday Opt-Out Ra...
© 2014 Tatango, Inc. All rights reserved.
Longer Isn’t Better
© 2014 Tatango, Inc. All rights reserved.
Who’s There?
● “Chipotle: Save 50% off your next purchase...”
● “Save 50% off yo...
© 2014 Tatango, Inc. All rights reserved.
Structuring the SMS Message
© 2014 Tatango, Inc. All rights reserved.
Get Me Outta Here!
● STOP, END, CANCEL, UNSUBSCRIBE, or QUIT
● The CTIA actually...
© 2014 Tatango, Inc. All rights reserved.
Link It Up
32% of brands use SMS marketing to drive website traffic.
● Make sure...
© 2014 Tatango, Inc. All rights reserved.
Can You Hear Me Now?
● Before you send a text message promotion
to your SMS subs...
© 2014 Tatango, Inc. All rights reserved.
Personalization
● e-tailing Group and MyBuys found that
46% of consumers would b...
© 2014 Tatango, Inc. All rights reserved.
Expiration Date
© 2014 Tatango, Inc. All rights reserved.
Redemption Instructions
Questions?
Derek Johnson
CEO
Tatango
@thederekjohnson
derek@tatango.com
© 2014 Tatango, Inc. All rights reserved.
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SMS Advertising Webinar

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One of the most common questions we get here at http://www.tatango.com from brands using SMS marketing is what should they be sending their customers? We've created this free SMS marketing webinar to answer this question. Watch a recorded version of the webinar here: http://get.tatango.com/webinar-sms-advertising

If you're interested in reading more about how to create the perfect SMS promotions to send to your customers, be sure to download our free guide on this topic here: http://get.tatango.com/guide-sms-messaging

Also, check out our free template to sending perfect SMS promotions here: http://get.tatango.com/sms-coupon-template

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SMS Advertising Webinar

  1. 1. © 2014 Tatango, Inc. All rights reserved. Creating Effective SMS Promotions
  2. 2. © 2014 Tatango, Inc. All rights reserved. Presenters Derek Johnson - Tatango - @thederekjohnson Derek Johnson is the founder and CEO of Tatango. He’s been helping businesses with their SMS marketing strategies for the last seven years.
  3. 3. © 2014 Tatango, Inc. All rights reserved. Table of Contents ● Messaging Objectives ● Offer Types ● When to Send ● Longer Isn’t Better ● Who’s There? ● Structuring the SMS Message ● Get Me Outta Here! ● Link It Up ● Can You Hear Me Now? ● Personalization ● Expiration Date ● Redemption Instructions
  4. 4. © 2014 Tatango, Inc. All rights reserved. Messaging Objectives
  5. 5. © 2014 Tatango, Inc. All rights reserved. Offer Types
  6. 6. © 2014 Tatango, Inc. All rights reserved. Price-Based Offers ● BOGO (Buy-One-Get-One) o 68% consumer preference o “Holds the most value”
  7. 7. © 2014 Tatango, Inc. All rights reserved. Price-Based Offers ● % Off o 22% consumer preference o “Wasn’t mentally as appealing”
  8. 8. © 2014 Tatango, Inc. All rights reserved. Price-Based Offers ● Free with Purchase o 6% consumer preference o “For items that held little value”
  9. 9. © 2014 Tatango, Inc. All rights reserved. When to Send Not Too Early, Not Too Late
  10. 10. © 2014 Tatango, Inc. All rights reserved. TCPA Restrictions ● No sending before 8 A.M in subscriber’s own time zone. ● No sending after 9 P.M. in subscriber’s own time zone.
  11. 11. © 2014 Tatango, Inc. All rights reserved. Now That’s Fast!
  12. 12. © 2014 Tatango, Inc. All rights reserved. Avoiding Rush Hour
  13. 13. © 2014 Tatango, Inc. All rights reserved. Weekdays VS Weekends ● Retail o Weekend Opt-Out Rate - 8.5% o Weekday Opt-Out Rate - 1.8% ● Restaurants o Weekend Opt-Out Rate - 4.75% o Weekday Opt-Out Rate - 1.85%
  14. 14. © 2014 Tatango, Inc. All rights reserved. Longer Isn’t Better
  15. 15. © 2014 Tatango, Inc. All rights reserved. Who’s There? ● “Chipotle: Save 50% off your next purchase...” ● “Save 50% off your next purchase at Chipotle...”
  16. 16. © 2014 Tatango, Inc. All rights reserved. Structuring the SMS Message
  17. 17. © 2014 Tatango, Inc. All rights reserved. Get Me Outta Here! ● STOP, END, CANCEL, UNSUBSCRIBE, or QUIT ● The CTIA actually says that "recurring programs must promote opt-out instructions at regular intervals in content or service messages, at least once per month."
  18. 18. © 2014 Tatango, Inc. All rights reserved. Link It Up 32% of brands use SMS marketing to drive website traffic. ● Make sure to tell customers why they’d want to click on the link in the text message. ● Make sure wherever you’re linking to is mobile optimized, which means it looks good on a mobile phone. ● If you’re going to use a link shortener, we recommend bit.ly, as most mobile phone operating systems recognize these shortened links, where other shortened links may not be recognized as actual hyperlinks, meaning the customer can’t click on them.
  19. 19. © 2014 Tatango, Inc. All rights reserved. Can You Hear Me Now? ● Before you send a text message promotion to your SMS subscribers asking them to click-to-call, we recommend using a service like LogMyCalls (www.logmycalls.com)
  20. 20. © 2014 Tatango, Inc. All rights reserved. Personalization ● e-tailing Group and MyBuys found that 46% of consumers would be more likely to buy from retailers who personalized their experience with that brand. ● 66% of consumers expected a more personalized experience if they were part of a loyalty program.
  21. 21. © 2014 Tatango, Inc. All rights reserved. Expiration Date
  22. 22. © 2014 Tatango, Inc. All rights reserved. Redemption Instructions
  23. 23. Questions? Derek Johnson CEO Tatango @thederekjohnson derek@tatango.com © 2014 Tatango, Inc. All rights reserved.

One of the most common questions we get here at http://www.tatango.com from brands using SMS marketing is what should they be sending their customers? We've created this free SMS marketing webinar to answer this question. Watch a recorded version of the webinar here: http://get.tatango.com/webinar-sms-advertising If you're interested in reading more about how to create the perfect SMS promotions to send to your customers, be sure to download our free guide on this topic here: http://get.tatango.com/guide-sms-messaging Also, check out our free template to sending perfect SMS promotions here: http://get.tatango.com/sms-coupon-template

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