Should you invest in mobile or not? What we could learn from how mobile transformed Vinted and what principles helped to grow its business. Presented in Baltic Mobilisation events organised by Google in Vilnius, Riga and Talin.

1. Leveraging mobile to grow
your business
Tautvydas Gylys
SPEAKER

2. Should we use mobile?

3. Mobile is HUGE
WHY?

4. Week without smartphone

8. Mobile makes us BETTER

9. Should we use mobile?

10. How can we help our customers
become better?

12. 2009 2010 2011 2012 2013
Vinted growth

13. 2009 2010 2011 2012 2013
Mobile apps
Vinted growth

14. US - 80%
UK - 80%
ES - 100%
DE - 50%
IT - 100%
Mobile traffic

15. Why?

16. SELLERS BUYERS

17. SELLERS
Help to provide better
experience for buyers
BUYERS

18. SELLERS
Help to provide better
experience for buyers
BUYERS
Help to shop for treasures
more often

19. $60Min funding
12Musers
17Mhours customers spend every month

20. But…

22. Not enough just to be accesible

23. Play by mobile rules

24. Mobile
Desktop

25. Mobile
Desktop
On demand Impulsive Short tasks
Higher comitment Planning

26. #1
Pick right use cases

32. Not all user journey
can be on mobile

35. Discover new use cases

36. Geolocation

37. #2
Prioritize

38. Move
to…

39. Move
to…

43. #3
Simplify

45. People do not read on mobile

51. Simplify!

53. Simple smile
can make us better

54. Help your customers to be better
by mobile:
1. Pick use cases
2. Prioritise
3. Simplify

55. Thank you!