Step by step from idea to validated product design (Login 2015)
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With the Pet Nanny platform, Ann can plan who will take care of her cat when she is away. She will be able to search for and book pet caretakers through features like caretaker search, messaging with caretakers, and booking caretakers. Success will be measured by the percentage of users who book a caretaker within 30 days.
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Step by step from idea to validated product design (Login 2015)
- 1. Step by step from idea to validated product design by Tautvydas Gylys
- 2. Shortly about me Product design TRUSTRIBE UX grad TRADECRAFT Product manager VINTED
- 4. Fell in love with the problem and not a solution
- 5. Clarify idea …and validate it along the way Purpose of this workshop Gain new insights for product development Double check if chosen solution is right 1. New ideas 2. Existing product Learn how to structure product creation
- 6. Workshop methodology by luxr.coKate Rutter
- 7. What to expect? Work with your main idea! You are the expert of your idea! We will work fast! Be ready to share and give feedback
- 9. The Molecule people problem solution have addresses use Product name date / / Product molecule
- 10. Product molecule3 min Active people with pets Platform to find who can take care of your pet Hard to arrange who will take care, when you away The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who can take care of your pet Hard to arrange who will take care, when you away
- 11. Who will use your product? What functionality most important? Why should they care? How everything comes into one? Why people will be ready to pay for it?
- 12. After sorting out… Who will use your product? Why should they care? What new will they be able to achieve? What functionality needed? How everything comes into one? Users Needs Use cases Features Product
- 13. Lean UX framework Users Needs Use cases Features Product
- 14. Facts Needs & Goals Behaviors Persona date / / Persona
- 15. Persona Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann
- 16. Lean UX framework Users Needs Use cases Features Product
- 17. Facts Needs & Goals Behaviors Persona date / / Portrait Ann 3 min
- 18. Living place Marital status Facts Needs & Go Behaviors Persona / Facts Ann 3 min Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Profession Age
- 19. Describe behaviour using verbs How they currently solve the problems?Facts Needs & Goals Behaviors date / / Behaviour3 min er at Advertising agency no kids What behaviour indicates your potential clients? Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer
- 20. What do they want to achieve?Facts Needs & Goals Behaviors date / / Needs & Goals3 min er at Advertising agency no kids Why people display such behaviour? Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner
- 21. You can find such people and talk to Feedback3 min There are enough such people 1. Introduce persona to each other 2. Provide feedback if…
- 22. What we have Persona What is our customer? What their needs and goals? Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann
- 23. What value proposition resonates the most for our potential clients?
- 24. Use cases With _________________ , _________________ can... Value Proposition 6-up Sketches date / / ‘Pet nanny' Ann Plan who will take when she is away Schedule days when someone will take care of her cat On demand pet caretaker Ability to identify the best pet caretakers Take care of others pets in exchange of having your pet taking care of On demand vet service
- 25. Lean UX framework Users Needs Use cases Features Product
- 26. Use cases With _________________ , _________________ can... Value Proposition 6-up Sketches date / / ‘Pet nanny' Ann Plan who will take when she is away Schedule days when someone will take care of her cat On demand pet caretaker Ability to identify the best pet caretakers Take care of others pets in exchange of having your pet taking care of On demand vet service 3 min
- 27. Feedback With _________________ , _________________ can... Value Proposition 6-up Sketches date / / ‘Pet nanny' Ann Plan who will take when she is away Schedule days when someone will take care of her cat On demand pet caretaker Ability to identify the best pet caretakers Take care of others pets in exchange of having your pet taking care of On demand vet service 3 min 1. Neighbour selects 2 best ideas 2. Owner chooses the best
- 28. 3 min Re-draw the idea With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away
- 29. What we have Persona What is our customer? What their needs and goals? Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann Value proposition What user can achieve with the product? With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away
- 30. feature feature feature MVP Features date / / To deliver on that, we will build these features: Features Caretaker search Messaging with caretaker Booking caretaker
- 31. Lean UX framework Users Needs Use cases Features Product
- 32. Features feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker 3 min
- 33. metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes Metrics
- 34. metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes Metrics % of users who booked a caretaker during last 30 days
- 35. What is a good metric? 1. Starts with number 2. comparable in time 3. Includes action Page views Registered users % of new users last 30 days Active monthly users % of users who booked caretaker during 30 days useless super awesome
- 36. Metrics metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days 3 min
- 37. What we have Persona What is our customer? What their needs and goals? Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann Value proposition What user can achieve with the product? With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Features How they going to do that? Metric How we will measure the success?
- 38. Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Activ PlatfHar The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who canHard to arrange who will take care, when you away Users Needs Use cases Features Product
- 39. Feedback time!
- 40. Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Activ PlatfHar The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who canHard to arrange who will take care, when you away [Product name] idea is… Meet [Name], she/he is… With [Product name], she/he can… She/he will be able to do that … We will measure success …
- 41. Thank you!! Stay in touch: tautvydas.gylys@gmail.com