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Step by step from idea
to validated product
design
by Tautvydas Gylys
Shortly about me
Product design
TRUSTRIBE
UX grad
TRADECRAFT
Product manager
VINTED
Framework developed by
luxr.coKate Rutter
Shall we start?
The Molecule
people
problem solution
have
addresses
use
Product name date
/ /
Product molecule
Active people with pets
Platform to find who
can take care of your
pet
Hard to arrange who
will take care, when
you away
T...
Who will use
your product?
What
functionality
most
important?
Why should they
care?
How everything
comes into one?
Why peo...
After sorting out…
Who will use your product?
Why should they care?
What new will they be able to achieve?
What functional...
Lean UX framework
Users
Needs
Use cases
Features
Product
Lean UX framework
Users
Needs
Use cases
Features
Product
Facts Needs & Goals
Behaviors
Persona
date
/ /
Persona
Persona
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not ma...
What value proposition
resonates the most for
our potential clients?
Lean UX framework
Users
Needs
Use cases
Features
Product
Use cases
With _________________ , _________________ can...
Value Proposition 6-up Sketches
date
/ /
‘Pet nanny' Ann
Plan ...
Lean UX framework
Users
Needs
Use cases
Features
Product
feature
feature
feature
MVP Features date
/ /
To deliver on that, we will build these features:
Features
Caretaker
search
...
metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
...
What is a good metric?
1. 

Starts with
number
2. 

comparable
in time
3. 

Includes
action
Page views
Registered
users
% ...
What we have
Persona
What is our
customer?
What their
needs and goals?
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has ...
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / ...
Badgecraft
Case

study
Fell in love with
the problem
and not
a solution
Apply: 

bit.ly/ux_course
From idea 

to product
coming 

soon
8 weeks UX course
Thank you!!
Stay in touch: tautvydas.gylys@gmail.com
bit.ly/ux_course
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Step by step from idea to validated product design @ Bizz 2015

Keynote about Lean UX framework that helps to design products. Presented at Bizz 2015

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Step by step from idea to validated product design @ Bizz 2015

  1. 1. Step by step from idea to validated product design by Tautvydas Gylys
  2. 2. Shortly about me Product design TRUSTRIBE UX grad TRADECRAFT Product manager VINTED
  3. 3. Framework developed by luxr.coKate Rutter
  4. 4. Shall we start?
  5. 5. The Molecule people problem solution have addresses use Product name date / / Product molecule
  6. 6. Active people with pets Platform to find who can take care of your pet Hard to arrange who will take care, when you away The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who can take care of your pet Hard to arrange who will take care, when you away Product molecule Pet nanny
  7. 7. Who will use your product? What functionality most important? Why should they care? How everything comes into one? Why people will be ready to pay for it?
  8. 8. After sorting out… Who will use your product? Why should they care? What new will they be able to achieve? What functionality needed? How everything comes into one? Users Needs Use cases Features Product
  9. 9. Lean UX framework Users Needs Use cases Features Product
  10. 10. Lean UX framework Users Needs Use cases Features Product
  11. 11. Facts Needs & Goals Behaviors Persona date / / Persona
  12. 12. Persona Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Buys special treats for her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann
  13. 13. What value proposition resonates the most for our potential clients?
  14. 14. Lean UX framework Users Needs Use cases Features Product
  15. 15. Use cases With _________________ , _________________ can... Value Proposition 6-up Sketches date / / ‘Pet nanny' Ann Plan who will take when she is away Schedule days when someone will take care of her cat On demand pet caretaker Ability to identify the best pet caretakers Take care of others pets in exchange of having your pet taking care of On demand vet service
  16. 16. Lean UX framework Users Needs Use cases Features Product
  17. 17. feature feature feature MVP Features date / / To deliver on that, we will build these features: Features Caretaker search Messaging with caretaker Booking caretaker
  18. 18. metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes Metrics % of users who booked a caretaker during last 30 days
  19. 19. What is a good metric? 1. 
 Starts with number 2. 
 comparable in time 3. 
 Includes action Page views Registered users % of new users last 30 days Active monthly users % of users who booked caretaker during 30 days useless super awesome
  20. 20. What we have Persona What is our customer? What their needs and goals? Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann Value 
 proposition What user can achieve with the product? With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Features How they going to do that? Metric How we will measure the success?
  21. 21. Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Activ PlatfHar The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who canHard to arrange who will take care, when you away Users Needs Use cases Features Product
  22. 22. Badgecraft Case
 study
  23. 23. Fell in love with the problem and not a solution
  24. 24. Apply: 
 bit.ly/ux_course From idea 
 to product coming 
 soon 8 weeks UX course
  25. 25. Thank you!! Stay in touch: tautvydas.gylys@gmail.com bit.ly/ux_course

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