2. - Low Cost
- No Frills
- Short Haul (Within 4 Hours)
- Airbus 320 : 180 Seats
- Economy ClassFounded 1993 Founded 2003
- Low Cost
- No Frills
- Long Haul (Over 4 Hours)
- Airbus 330 : 377 Seats
- Business Class, Economy Class
Founded 2007 Founded 2014
Background
5. Target
Consumer Insight
“Value for Money, Keep the money
for something else ”
Right now
Explore
Experience
Travel
Fast
Value
concern
Sharing
Adventure
Self dependence
Independent
Playful
Fun
Self Express
8. Key Issue
“to increase brand awareness from
12.5% to 40% in March 2015 (6 months)”
Solution
(SMART Objective)
“People don’t know the real
Thai AirAsia X”