Examples of brand turnaround and development for FMCG brands.

2. ABOUT
TAYBURN

3. OUR BELIEF
We believe your brand and reputation are the most
valuable assets you own. Our job is to help you maximise
the value of those assets by changing the way the world
thinks and talks about you.
Work with us and you’ll be working with a straight-talking,
fresh-thinking, hard-working agency committed to making
your brand and reputation something worth talking about.

4. OUR OWN REPUTATION
6THIN THE UK FOR
EFFECTIVENESS
Design Business Association league table
7THIN THE UK FOR
CREATIVITY
Design Week league table for brand and packaging

5. BRANDS & REPUTATIONS
WE ARE CURRENTLY SHAPING

6. BUT THEY AREN’T BUILT OVER NIGHT
Heineken UK 23 years
Aggreko 14 years
Princes 11 years
RBS 8 years
University of Edinburgh 7 years
Scottish Water 7 years
Standard Life 4 years

7. OUR WORK WITH
CHEWITS

9. BEFORE…

10. … AFTER

16. NPD FOR YOUTH AUDIENCE

19. OUR WORK WITH
CROSSE & BLACKWELL

21. PROPOSITION

22. BRAND DEVELOPMENT

23. CONCEPTUAL DEVELOPMENT
Mood boards
Photography Brief

24. CORE RANGE

27. CONSUMER CAMPAIGNS

28. CONSUMER CAMPAIGNS

29. THANK YOU
richard.simpson@tayburn.co.uk
07733 475 226
www.tayburn.co.uk