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Seeing 2020: Predictions in Nonprofit Technology
- 1. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. Swahili Verb Run Fast SEEING 2020: PREDICTIONS IN NONPROFIT TECHNOLOGY
- 2. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. FUNDRAISING IS HARD! • It’s not always easy to ask people for money • You might wear a lot of hats • The dollars you spend on tools & infrastructure are donor dollars • That can make decisions more “emotional” • And scary • Communication across teams can be challenging, and you may be using different software tools across departments that essentially do similar things • Data could be in many places???
- 3. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. 1 2 43 The World We Live In Technology Shifts That Will Affect You Assessment / Q&A Tips & Tools You Can Use AGENDA
- 4. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. Sr. Manager, Product Marketing Taylor Shanklin MEET T-SHANK Taking it one deep breath and one glass of wine at a time. @KimbiaInc @tshankcycle s • Nonprofit tech nerd: Implementing, Participating, Marketing for 9.5 years • Mother of two very loud and very social children • Loves: Writing, COFFEE!!!, Podcasting, Delving Into Videos, Turkey Hats, Karaoke • Hates: Math, Cat Fur, Cucumbers, My weakness for queso • W Email: taylor@kimbia.com Follow me online at www.tshank.co
- 5. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. ABOUT KIMBIA Driven by the donor experience. Kimbia provides online fundraising software that is fast and easy for the donor to use, driving more engagement and revenue. OUR SOLUTIONS Everyday Giving Reduce barriers, engage donors, turn one-time donors into repeat donors Peer-to-Peer Increase donations by empowering supporters with easy-to-use tools Events Maximize your event ROI with an exceptional supporter experience Giving Days Deliver effective one-day crowdfunding events with ease Reporting and CRM Integration
- 6. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. THE GREATEST ERA FOR FUNDRAISING
- 7. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. T-SHANK, WHAT DO CARS HAVE TO DO WITH FUNDRAISING? 2005 2009 2013 2016
- 8. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WE LIVE IN A WORLD where we are in love with our devices
- 9. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHERE OUR ATTENTION SPANS are being constantly pulled in multiple directions
- 10. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WITH HIGH EXPECTATIONS THAT EVERYTHING WE USE works like magic
- 11. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. AND INDIVIDUALS WANT TO ENGAGE WITH YOUR CAUSES more and more, in the virtual world
- 12. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHICH COULD LEAVE YOU LIKE..
- 13. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. BUT ALSO LIKE..
- 14. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. POLL: WHO HAS ONE OF THESE?
- 15. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TECHNOLOGY SHIFTS WHAT’S ALREADY HAPPENING EASE OF USE CONNECTIVITY “ZAP” MEANING FROM DATA “User Experience” “Action Items”
- 16. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. FEAR TO ADOPT TECHNOLOGY
- 17. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. #1: TECHNOLOGY IS BECOMING EASIER WHAT CAN YOU DO NOW AND WHAT’S COMING IMPLEMENTATION IS BECOMING EASIER USER EXPERIENCE IS KING TOOLS YOU CAN USE 01 03 02
- 18. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. SO EASY THE MKTG. DEPT CAN DO IT IT’S EASY AND INEXPENSIVE TO BUILD A BEAUTIFUL WEB PRESENCE FOR YOUR ORGANIZATION
- 19. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
- 20. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. USER EXPERIENCE IS KINGTECHNOLOGY IS BECOMING EASIER TO USE: WE HAVE TO SHIFT OUR APPROACH TO DONORS & WORK IN THEIR WORLD • Mobile • Connection • SIMPLE Pay w/ Kimbia • Social engagement, integration into daily lives • Less clicks, easy, easy, easy
- 21. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TOOLS YOU CAN EASILY USE: PART 1 CANVA FOR GRAPHICS MAIL CHIMP FOR MARKETING AUTOMATION EASY AND BEAUTIFUL WEBSITE BUILDERS: WEEBLY, STRIKINGLY, SQUARESPACE, WIX
- 22. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. #2: CONNECTIVITY IS KEY CONNECT DONORS WITH A BETTER EXPERIENCE & CONNECT YOUR ECOSYSTEM SOCIAL ENGAGEMENT MATTERS ZAPPING THINGS TOGETHER TOOLS YOU CAN USE 01 03 02
- 23. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Pinterest Charlie Norbert “The most credible form of advertising comes straight from the people we know and trust.” - Nielsen VIRTUAL, PERSONAL CONNECTION WE ALL WANT CONNECTION. IT’ IN OUR NATURE.
- 24. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TITLE Primary Buyer Persona THE POWER OF PEOPLE
- 25. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TITLE Primary Buyer Persona
- 26. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. HUMAN CONNECTION Primary Buyer Persona
- 27. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHO USES SOCIAL MEDIA? EVERYONE! http://www.pewinternet.org/fact-sheet/social-media/ POLL
- 28. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHICH SOCIAL MEDIA? LET’S LOOK AT STUDIES FROM SOME EXPERTS http://www.pewinternet.org/fact-sheet/social-media/ http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social- media-research/ https://www.comscore.com/Insights/Blog/Snapchat-Breaking-into-the-Mainstream-as-it-Posts-New-Highs-Across-Age- Segments
- 29. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. BUT, WHAT ABOUT…? LET’S TALK PREDICTIONS & WHAT YOU SHOULD DO Keep emailing More visual Video Keep mailing the RIGHT generation Look for efficiency here Focus on social Think about social advertising to promote events
- 30. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. POLL: WHO HAS SET UP A ZAP OR IFFT?
- 31. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert “ZAP”
- 32. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert TOOLBOX & TIPS: PART 2 Johnhaydon.com FOR REGULAR TRAININGS ADSPRESSO: Facebook ads training http://www.nptechforgood.co m/2016/04/11/how-to-get- your-nonprofit-started-on- snapchat/
- 33. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. #3: DATA IS LESS SCARY ANSWER QUESTIONS AND STRATEGIZE IN DERIVING MEANING FROM DTA AI + BIG DATA RIGHT MESSAGE, RIGHT TIME TOOLS YOU CAN USE 01 03 02
- 34. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. POLL: What do you feel when you hear the word big data?
- 35. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. THE ROBOTS ARE HERE
- 36. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. THEY AREN’T SCARY LIKE THE MOVIES
- 37. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. IT’S MORE LIKE THIS: BIG DATA = ANALYSIS
- 38. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Pinterest Charlie Norbert The robots are already there whether we notice it affecting our daily lives or not. BEHAVIORAL PREFERENCES, ANYONE? WE EXPECT EXPERIENCES TO BE CATERED TO US
- 39. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. BUZZ WORDS! ARTIFICIAL INTELLIGENCE BIG DATA The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Big data alongside artificial intelligence is simply going to help us look at donor data in a more meaningful way (without having to be data scientists or break the bank.) Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
- 40. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert THIS TURNS INTO THIS
- 41. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert TOOLBOX & TIPS: PART 3 Cyfe: for all in one dashboards https://www.salesforce.com/ products/einstein/overview/ SALESFORCE EINSTEIN Klipfolio: for all in one dashboards
- 42. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert F.E.A.R ASSESSMENT + TIPS 1. GET EVERYONE TOGETHER 2. DO THE ASSESSMENT (DOWNLOAD EBOOK) 3. BE HONEST 4. USE A TOOL TO TALK TO EACH OTHER
- 43. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. YAY! THANK YOU!!! WE DID IT! DOWNLOAD THE EBOOK On Kimbia.com homepage Free webinars: Kimbia.com > Resources Contact us: taylor@kimbia.com
Editor's Notes
- I’m going to get started with some conversation about the world that we live in today and how that affects us in the nonprofit space Then, throughout the webinar, I will be talking about technology shifts to be watching and developing with over the next three years Throughout that, I will also introduce tips and tools that you can use and start using NOW. I am all about finding amazing and inexpensive tools that are easy to use and adopt, so I will share some of my favorite tools that I have stumbled upon and discuss how I use them. I want to talk big picture thinking today, but also tactical and have you walk away with some ideas on where you should be investing and how you can start to move into the future. I will wrap it up with an overview of the Seeing 2020 Assessment and an open Q&A
- We are living in the greatest technological era. I believe we are living in the greatest era for fundraising. It is easier than ever before to harness the power of technology, the crowd, and automation to raise money for your cause. I truly think we are on the brink of the great automation revolution since the automobile assembly line.
- Taylor Let me tell you a story. For quite a while cars have looked like this. Sure you can get more bells and whistles like heated leather seats and programmed window controllers, but the technology in cars hasn’t really changed that drastically in the past 10 years. My 12 year old car was doing just fine with essentially the same features as a 2 year old car. The user experience, the ease of buying and the connectivity finally put me over the edge and convinced me that I didn’t need to be afraid anymore. The technological advances were well worth the new car purchase, even though I had always been “5 years behind” In just the past two years, the automobile tech market has changed dramatically, so much so that a 2015 vehicle is very different from a 2016. Life saving technology
- Here’s the deal, the shifts that are happening all around us and that affect our daily lives, our donors daily lives, our volunteers daily lives…all of these changes affect the way we approach fundraising
- It’s difficult to get people’s attention. It just is. The people who you want to support your cause are pulled in a million different directions. It takes an average of six times seeing an advertising message, or a call to action before a real action is prompted
- And to make it even more challenging as communicators of our missions, the reality of today is that people have high expectations. They want all of the websites they interact with on a daily basis to work like magic. They want to be targeted with information applicable to them, as if it were magic. We have been conditioned to have these high expectations because of the way technology is evolving and how products and services we use in our daily lives do prompt action based on past behaviors
- With all of this being said, nonprofits are in this same bucket. It’s not just for profit brands that are seeing increased engagement in virtual worlds. It’s not just for profit brands who are held to high levels of expectations. As fundraising professionals, we have to keep up with the times, be agile and take advantage of the fact that while there is a lot more noise now, there are also a lot more tools for cutting through that noise.
- This might leave you feeling like this.
- But it also might leave you feeling like this.
- OK before we get started, I want to take a poll. Out of curiosity how many of you have one of these?
- The beauty of where technology is going, and how “the robots” will improve the lives of us in the nonprofit sector because of what I will boil down to as 3 major shifts: 1) Ease of Use (show pain point of difficulty in implementing or easy button); 2) Connectivity in the software ecosystem 3) Big data + AI gives us this - Show examples from klipfolio taking a spreadsheet of data and turning it into a visual that shows us meaningful patterns
- And I think ultimately this is going to start to go away in our space
- So let’s first talk about how technology is becoming easier to adopt, to implement and to use
- Our attention spans are so short, so what do we do? We need to cater to our donors attention spans
- Technology is becoming easier to use User Experience is King
- What do all of these have in common? It’s the peer effect, peer pressure
- PEW institute
- Pew research
- This will change the way we think of data integration and data migration It will open up the doors to new opportunity of adopting systems, and integrating them, porting data into your database of record, or your email marketing system so that you are sending messages to the right people at the right time. It will save you time. It will relieve some of the current data mining nightmares that we all face. I’m not standing up here today as someone who knows exactly how all of this works, or can explain it from a technical perspective. But, I do stand here as someone who knows that the capabilities that this sort of technology brings to us will continue to grow and be astounding, and so my message to you today is to start to study these technologies. Play around with them and get to know what’s possible. Keep your eye on them so that you can be ready and agile and effective in your role
- Turn spreadsheets into Personas Segments - based on behaviors and patterns And turn that into action