It's not just academic: What stories you should be sharing with your prospective students and probably aren't. Jay Sharman and Carol Summerfield of TeamWorks Media break down the new collegiate prospect journey - and why admissions officers better take note.

9. Consideration Qualifications
(Web, social media social proof, w.o.m)
(School size, geography, culture fit)
Application
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24. Consideration Qualifications
(Web, social media social proof, w.o.m)
(School size, geography, culture fit)
Application
$$