According to TechSci Research report “Greece Tire Market Forecast & Opportunities, 2021”, tire market in Greece is projected to cross $ 3.4 billion by 2021.
10. I n d u s t r y B r i e f
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Greece Tire Market to Reach € 3.4 Billion by 2021
According to recently released TechSci Research report, “Greece Tire Market Forecast & Opportunities, 2021”, tire
market in Greece is projected to cross US$ 3.4 billion (Euro 3 Bn) by the end of 2021. Owing to the Eurozone crisis, the
country’s economy witnessed severe setbacks over the last few years, with almost all major industries, including
automotive, registering a considerable decline during 2011 - 2015. However, owing to several bailout packages by the
European Union and the International Monetary Fund (IMF) coupled with the introduction of various favorable
government initiatives, the country’s tire market is expected to revive over the next five years.
Greece’s motorization rate has been quite stagnant over the last few years, with the same standing at 583 per 1,000
inhabitants in 2013 to 582 per 1,000 inhabitants in 2014. Moreover, the automotive fleet (including passenger cars &
commercial vehicle) of the country also shrunk from 6,552 thousand units in 2011 to 6,456 thousand units in 2015.
However, the scenario is expected to change over the next five years, and one of the key reasons forecast to contribute
to the growth revival in the country’s tire market is booming tourism sector. As per the World Travel & Tourism Council,
the contribution of travel & tourism sector in the country’s GDP was around 7% in 2014, which amounts to around US$
13 billion.
Passenger car segment is forecast to dominate Greece tire market over the next five years, owing to increasing
purchasing power and rising number of nuclear families in the country. Region-wise, in 2015, Northern Greece region
accounted for the largest volume share in the country’s tire market, and the same trend is anticipated to continue
through 2021. Few of the major companies operating in Greece tire market include Michelin, Bridgestone, Goodyear,
Continental and Pirelli, among others.
“Due to lack of automobile manufacturing plants in the country, the country’s automotive market is entirely dependent
on imports from European and Asian manufacturers. The country’s vehicle fleet is dominated by the passenger car
segment. As a result, over three-fourths of the tire demand emanating in the country is accounted for by the passenger
car tire segment.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.