Creating Effective Online Surveys

Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum August 26, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392

Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object]

You are being recorded… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum Sponsored by:

Today’s Speakers Volunteers Chris Peters & Malin Coleridge (TechSoup) Kami Griffiths Yann Toledano

Survey Key Considerations ,[object Object],[object Object],[object Object]

Survey Design Best Practices: Defining Survey Objectives ,[object Object],[object Object],[object Object],[object Object]

Survey Design Best Practices: Defining Survey Objectives ,[object Object],[object Object],[object Object],[object Object],Expert Tip: State your goal as a simple question you can investigate.

Survey Design Best Practices: How to Create a Winning Questionnaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Survey Design Best Practices: Survey Intro Example

Survey Design Best Practices: Two Golden Rules ,[object Object],[object Object]

Survey Design Best Practices: Effective Question Wording ,[object Object],[object Object],[object Object],[object Object],Expert Tip: Studies indicate that shorter surveys generate higher response rates.

Survey Design Best Practices: Question Success Factors

Survey Design Best Practices: Survey Question Example What do you think?

Survey Design Best Practices: Bad Question!

Survey Design Best Practices: New and Improved Question

Survey Design Best Practices: Question Type: Multiple Choice (choose one answer)

Survey Design Best Practices: Question Type: Rating Scale (5-point scale)

Survey Design Best Practices: Question Type: Checkboxes (multiple selections allowed)

Survey Design Best Practices: Question Type: Dropdown Menu

Survey Design Best Practices: Question Type: Table/Matrix (3-point rating scale: one answer per sub-question)

Survey Tools: Comparing the Tools ,[object Object],[object Object],[object Object]

Survey Tools: Question Branching/Skip Logic 1 3 4 6 5 2 Simple Branching Rule: If respondent answers “Yes” , skip to Q4.

Survey Tools: Question Branching Example

Survey Tools: Survey Launch & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expert Tip: Test run your survey to identify and correct problem areas before deploying it externally.

Survey Tools: Link to Survey for Participants

Survey Tools: Survey Reporting & Analysis ,[object Object],[object Object],[object Object]

Survey Tools: Survey Reporting Dashboard

Survey Tools: Sample Report (Pie Chart)

Survey Tools: Sample Report (Bar Graph)

Survey Tools: Sample Report (Matrix)

Survey Tools: Survey Reporting/Analysis Best Practices ,[object Object],[object Object],[object Object],Expert Tip: Remember to take action based on the results of your survey.

Get the Most Out of TechSoup ,[object Object],[object Object],[object Object],[object Object],[object Object]

TechSoup Stock Vendor Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continue the discussion… ,[object Object],[object Object]

Thank you to our Webinar Sponsor!

For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org

Creating Effective Online Surveys

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