Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.
#GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide.
This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.
Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
2. Using ReadyTalk
• Chat to ask questions
• All lines are muted
• If you lose your Internet
connection, reconnect using the
link emailed to you.
• If you lose your phone connection,
re-dial
the phone number
and re-join.
• ReadyTalk support:
800-843-9166
Your audio will play through your computer’s speakers. Hear an echo? You
may be logged in twice and will need to close one instance of ReadyTalk.
2
3. You Are Being Recorded…
• This webinar will be available on the TechSoup website
along with past webinars:
www.techsoup.org/community/events-webinars
• You can also view recorded webinars and videos on our
YouTube channel:
https://www.youtube.com/TechSoupVideo
• You will receive an email with this presentation, recording,
and links within a day.
• Tweet us @TechSoup or using hashtag: #techsoup or
#TechedUp or #GivingTuesday
3
7. Agenda
• Introduction to TechSoup
• Poll Questions – Your #GivingTuesday history?
• 10 Tactical Tips for Planning and Success
• Crowdfunding Resources
• Additional Resources
• Q&A
7
8. About TechSoup Global
We are a global network of 63 partner NGOs that provide the
best technology resources to over a half-million organizations in
121 countries.
8
We connect organizations and people with the resources,
support, and technology they need to change the world.
Learn more from our 2014 Year in Review.
9. 9
We are working toward a time when every social benefit
organization on the planet has the technology, resources, and
knowledge it needs to operate at its full potential.
121
countries
served
63
partner
NGOs
41
Net2 local
groups
615k
NGOs
reached
Our Reach
10. Our Impact
10
Together, we build a stronger, more resilient civil society.
$4.8B
in technology
products and grants
employed by NGOs
for the greater good
35
languages used
to provide
education and
support
100+
corporate and
foundation partners
connected with the
causes and
communities they
care about
5.9M
annual visits to
our websites
600,000
newsletter
subscribers
empowered with
actionable knowledge
79%
of NGOs have
improved organizational
efficiency with
TechSoup Global's
resource offering*
*Source: = survey conducted among TechSoup members in 2013.
11. Our Product Donation Programs
Donated technology, education, and community forum resources
for NGOs save costs, magnify impact, and extend reach.
11
12. Participant Poll
What kind of role are you in at your organization?
• Fundraising/Development
• Communications/Marketing
• Leadership/ED/Board
• IT staff
• Social media
• Program staff
• Librarian
• Administrative
• I wear a few different hats mentioned here!
• Other (comment in chat)
12
39. #GIVINGTU
COMPONENTS OF A
FUNDRAISER TOOLKITCampaign One-Sheet
Images and Logos
Social Media Tips
Sample Emails, Press Releases, and
Letters
Printable Promotional Materials
Recognition Tools
Fundraising Tips
54. @robjwu / @causevox
The # symbol, called a hashtag, is
used to mark keywords or topics
in a Tweet. It was created
organically by Twitter users as a
way to categorize messages.
81. @robjwu / @causevox
Protagonist sets out to defeat a
deadly force or antagonist that
threatens him or his home and
community.
OVERCOMING THE
MONSTER
84. @robjwu / @causevox
Protagonist starts out as poor and
downtrodden, but rises in the
world through wealth, status, love,
and more. May include
momentary loss of it all and grows
up because of it.
RAGS TO RICHES /
REBIRTH
86. @robjwu / @causevox
Protagonist and companions set
out to acquire an important object
or reach a destination,
encountering perils and obstacles
along the way.
QUEST
99. Year-End Fundraising, Crowdfunding, and #GivingTuesday
• Fundraising Tools to Help You Prepare for End-of-Year Campaigns
• 5 Tips for Getting Media Pickup for Your Fundraising Campaign
• What You Can Learn About Cultivating Community from The Lord of the
Rings
• 5 Steps for Beginners in Peer-to-Peer Fundraising
• #GivingTuesday and Year-End Fundraising Strategies
• Crowdfund Your Way to Year-End Success
• Crowdfunding for Libraries: Technology Tips for Futuristic Fundraising
• Which Crowdfunding Platform Is Best for Your Organization?
• 5 Techniques to Get Your Community Ready for #GivingTuesday
• 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling
99
101. Q & A
Please type your
questions in the
chat window.
Continue the discussion in
our Digital Engagement
forum.
http://bit.ly/1LWjY8Z
56
102. Learn and Share!
• Chat in one thing that you learned in today’s webinar that
you will try to implement.
• Will you share this information with your colleagues and
within your network?
102
103. Upcoming Webinars and Events
• 9/10: Disaster-Proof Your Nonprofit or Library Tech
• 9/16: Managing Mobile: Library Device Checkout Made Easy
• 9/17: Getting Started: Making Your Grant Requests Sparkle
• 9/24: Navigating the World of Donated and Discounted Technology
Explore our webinar archives for more!
103
105. ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information: www.techsoup.org/readytalk
Please complete the post-event survey that will
pop up once you close this window.
Thank You to Our Webinar Sponsor!
105
Editor's Notes
Three years ago, the 92 Street Y in NYC and the United Nations Foundation wondered how they could bring back the spirit of giving to the holiday season and cut through all the extra noise. So they created GivingTuesday, a one-day annual movement focused just on charitable giving. In the three years since GivingTuesday was launched, the campaign has engaged more than 30,000 organizations around the world, raising $45 million among nonprofits worldwide.
In 2014, collective reporting showed a 36% increase in online giving compared the previous year and a 63% increase in total donations.
Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. It’s also known as social fundraising, personal and/or team fundraising, or p2p fundraising.
Benefits
Builds on existing relationships
Multiplies impact
Grows awareness organically
Types
Campaigns
Personal event/challenge
Activity
Rather than rely on only your existing Facebook network, amplify your reach by creating a Facebook page for the campaign.
A campaign-specific Facebook page is a central place to host the true believers in your community and post updates without diluting your existing brand or outreach.
CTAs are a way to onramp people towards a specific action.
Student study.
Could you yourself sharing someone else’s fundraising appeal letter? No. You want to share things that anger you like inequality or positive things that inspire you.
Stories drive traffic and donations
AGILE APPROACH TO CONTENT CREATION
1. Start by creating one week of content that can be used across all of your social channels.
2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets.
3. Based on which posts perform the best, tweak your content to get the most impact.
AGILE APPROACH TO CONTENT CREATION
1. Start by creating one week of content that can be used across all of your social channels.
2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets.
3. Based on which posts perform the best, tweak your content to get the most impact.
AGILE APPROACH TO CONTENT CREATION
1. Start by creating one week of content that can be used across all of your social channels.
2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets.
3. Based on which posts perform the best, tweak your content to get the most impact.
Your classic good guy and bad guy story.
- EarthRights International takes on corporate human rights abusers via advocacy and litigation.
Crowdfunded a documentary film series & training curricula that will empower activists in their pursuit of justice.
Our Mission
EarthRights International (ERI) is a nongovernmental, nonprofit organization that combines the power of law and the power of people in defense of human rights and the environment, which we define as "earth rights." We specialize in fact-finding, legal actions against perpetrators of earth rights abuses, training grassroots and community leaders, and advocacy campaigns. Through these strategies, EarthRights International seeks to end earth rights abuses, to provide real solutions for real people, and to promote and protect human rights and the environment in the communities where we work.
Our Work
We document human rights and environmental abuses in countries where few other organizations can safely operate. We expose and publicize earth rights abuses through campaigns, reports and articles.
We organize the human rights and environmental activist communities around earth rights issues. We are at the forefront of the movement to hold corporations accountable for fair human rights, labor, and environmental practices no matter where they do business.
We litigate in U.S. courts on behalf of people around the world whose earth rights have been violated by governments and transnational corporations. For earth rights abuses against villagers in Burma, we brought the landmark lawsuit, Doe v. Unocal Corp.
We teach people about their earth rights and remedies, especially people living under repressive regimes. We train villagers and refugee women to testify at the United Nations and other international agencies. We run the EarthRights Schools for activists in Southeast Asia.
We advocate with those who have been harmed, and fight for better earth rights protections at every level, from the local to the international.
Rebirth: The main character(s) has an inner transformation that leads to a new perspective on life.
Chris Gardner’s wife leaves him. He works to get a job and eventually becomes a millionaire.
http://www.youtube.com/watch?v=SgarS68U0Cc
You might have seen Harry as a homeless man on the train years ago. Since childhood he has lived on the streets and spent almost 30 years in prison during his life. But now Harry is back! It is our honor to introduce you to Harry Dickerson, who gives us hope for New Yorkers still struggling to reclaim their lives.
Project Renewal's mission is to end the cycle of homelessness by empowering men, women and children to renew their lives with health, homes and jobs.