Cunoaste-i pe vizitatorii site-ului tau! Afla cum se instaleaza si cum functioneaza Google Analytics. Prezentare sustinuta de Anabela Luca, antreprenoare, consultant si trainer de online marketing la AdLemonade.com. Prezentarea a fost sustinuta in cadrul Scolii Digitale pentru ONG-uri, powered by Asociatia TechSoup Romania. Afla mai multe pe www.ongonline.techsoup.ro

1. Partner Academy
Google Analytics for NGOs
Anabela Luca

2. Let’s meet

3. Our identity
Mission
We improve our clients’ business performance through intelligent online
marketing.
Vision
We, at adLemonade, aim to be known as the agency that makes a difference in
the Romanian online environment. We constantly strive for excellence,
performance and continuous growth, with the right team: people driven by the
passion to create strategic value for our customers.
Values
•client-oriented •transparent •proactive •self-driven •positive

4. Today’s
Content
1. About Google Analytics & account
setup
2. How to set the tracking code
3. How to correlate AdWords campaigns
with Google Analytics
4. Metrics to follow in Google Analytics
5. Reports

5. About Google Analytics
& account setup

6. Google Analytics

7. Account setup
https://www.google.com/analytics/

8. Account setup

9. Tracking code

10. Tracking code setup
Admin -> Property -> Tracking Info -> Tracking Code
Copy and put it
on all website
pages

11. Tag Assistant

12. Tag Assistant

13. Tag Assistant
Verify the code with Tag
Assistant - Chrome
extension

14. How to link
AdWords account with
Google Analytics

15. Link AdWords and Analytics

16. Link AdWords and Analytics

17. Link AdWords and Analytics

18. Metrics to
follow in
Google
Analytics

19. Sessions

20. Users

21. Pages/Session

22. Avg. Session Duration

23. Bounce Rate

24. Transactions

25. Goals

26. How to set
e-commerce
tracking

27. E-commerce tracking

28. E-commerce tracking

29. E-commerce tracking

30. E-commerce tracking

31. E-commerce tracking

32. E-commerce tracking

33. E-commerce tracking

34. E-commerce tracking

35. How to set
goals

36. What is a goal?

37. What is a goal?

38. Goal Setting

39. Goal Setting

40. Goal Setting

41. Reports

42. Real-time report

43. Audience report

44. Demographic report

45. Demographic report

46. Interests report

47. Interests report

48. Geographic report

49. Geographic report

50. Browser & OS report

51. Device report

52. Device report

53. Source/medium report

54. Campaigns report

55. Search terms report

56. Keywords report

57. Hour report

58. Display report

59. Video campaigns report

60. Site content report

61. Landing pages report

62. Exit pages report

63. Site speed report

64. Content experiments

65. Goals Report

66. Assisted conversions

67. Custom
Dashboards

68. AdWords Dashboard

69. AdWords Dashboard

70. Custom Dashboard

71. Thank you :)
adLemonade.com/blog
www.facebook.com/adLemonade.agency
http://www.linkedin.com/company/adlemonade
anabela@adlemonade.com