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Google Analytics pentru ONG-uri

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Cunoaste-i pe vizitatorii site-ului tau! Afla cum se instaleaza si cum functioneaza Google Analytics. Prezentare sustinuta de Anabela Luca, antreprenoare, consultant si trainer de online marketing la AdLemonade.com.

Prezentarea a fost sustinuta in cadrul Scolii Digitale pentru ONG-uri, powered by Asociatia TechSoup Romania. Afla mai multe pe www.ongonline.techsoup.ro

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Google Analytics pentru ONG-uri

  1. 1. Partner Academy Google Analytics for NGOs Anabela Luca
  2. 2. Let’s meet
  3. 3. Our identity Mission We improve our clients’ business performance through intelligent online marketing. Vision We, at adLemonade, aim to be known as the agency that makes a difference in the Romanian online environment. We constantly strive for excellence, performance and continuous growth, with the right team: people driven by the passion to create strategic value for our customers. Values •client-oriented •transparent •proactive •self-driven •positive
  4. 4. Today’s Content 1. About Google Analytics & account setup 2. How to set the tracking code 3. How to correlate AdWords campaigns with Google Analytics 4. Metrics to follow in Google Analytics 5. Reports
  5. 5. About Google Analytics & account setup
  6. 6. Google Analytics
  7. 7. Account setup https://www.google.com/analytics/
  8. 8. Account setup
  9. 9. Tracking code
  10. 10. Tracking code setup Admin -> Property -> Tracking Info -> Tracking Code Copy and put it on all website pages
  11. 11. Tag Assistant
  12. 12. Tag Assistant
  13. 13. Tag Assistant Verify the code with Tag Assistant - Chrome extension
  14. 14. How to link AdWords account with Google Analytics
  15. 15. Link AdWords and Analytics
  16. 16. Link AdWords and Analytics
  17. 17. Link AdWords and Analytics
  18. 18. Metrics to follow in Google Analytics
  19. 19. Sessions
  20. 20. Users
  21. 21. Pages/Session
  22. 22. Avg. Session Duration
  23. 23. Bounce Rate
  24. 24. Transactions
  25. 25. Goals
  26. 26. How to set e-commerce tracking
  27. 27. E-commerce tracking
  28. 28. E-commerce tracking
  29. 29. E-commerce tracking
  30. 30. E-commerce tracking
  31. 31. E-commerce tracking
  32. 32. E-commerce tracking
  33. 33. E-commerce tracking
  34. 34. E-commerce tracking
  35. 35. How to set goals
  36. 36. What is a goal?
  37. 37. What is a goal?
  38. 38. Goal Setting
  39. 39. Goal Setting
  40. 40. Goal Setting
  41. 41. Reports
  42. 42. Real-time report
  43. 43. Audience report
  44. 44. Demographic report
  45. 45. Demographic report
  46. 46. Interests report
  47. 47. Interests report
  48. 48. Geographic report
  49. 49. Geographic report
  50. 50. Browser & OS report
  51. 51. Device report
  52. 52. Device report
  53. 53. Source/medium report
  54. 54. Campaigns report
  55. 55. Search terms report
  56. 56. Keywords report
  57. 57. Hour report
  58. 58. Display report
  59. 59. Video campaigns report
  60. 60. Site content report
  61. 61. Landing pages report
  62. 62. Exit pages report
  63. 63. Site speed report
  64. 64. Content experiments
  65. 65. Goals Report
  66. 66. Assisted conversions
  67. 67. Custom Dashboards
  68. 68. AdWords Dashboard
  69. 69. AdWords Dashboard
  70. 70. Custom Dashboard
  71. 71. Thank you :) adLemonade.com/blog www.facebook.com/adLemonade.agency http://www.linkedin.com/company/adlemonade anabela@adlemonade.com

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