This is the presentation of the webinar (in English) with Holly Bland, Social Impact Experiences* Manager Airbnb EMEA, unfolded on 23 of May 2019, for NGO Online: The Digital School for NGOs Romania. The recording of the webinar can be viewed here: https://youtu.be/wH4CkSiK-rM - on our Asociația Techsoup YouTube channel. The webinar covered: – The history of Airbnb experiences – Social Impact Experiences around the world – Tips on designing a successful experience – How you can leverage the platform for your NGO ------ *Începând de anul acesta, organizațiile nonprofit pot beneficia prin Programul TechSoup de Airbnb Social Impact Experiences, un nou instrument care te ajută să faci fundraising de impact pentru organizația ta, de data aceasta cu o audiență globală prin Airbnb, cea mare mare platformă de home-sharing din lume. Înscrie-te în Programul TechSoup pentru a avea acces la peste 170 de produse software sau servicii cloud și traininguri gratuite despre tehnologie - https://www.techsoup.ro/ --- Școala Digitală pentru ONG-uri este un program anual creat de Asociația Techsoup pentru a ajuta angajați și voluntarii organizațiilor neguvernamentale din România și Republica Moldova să beneficieze de training profesionist și la îndemână online în utilizarea tehnologiei sau soluțiilor online disponibile lor. Mai multe pe https://ongonline.techsoup.ro/

1. Airbnb Social Impact
Experiences
Introduction

2. Agenda
Introductions
Airbnb Experiences (5 min)
Social Impact Experiences (20 min)
Questions (15 min)

3. Hello from Airbnb!
Laura
Programme
Manager
Lives in San
Francisco
Holly
Europe Lead
Lives in London
Jessemin
Team Lead
Lives in: San Francisco
/ Portland

4. Airbnb Experiences

5. Polling Question:
1) Have any of you heard of Airbnb experiences
before? Yes / No
2) Have any of you taken on an experience
before? Yes / No

6. Experiences are a way for LOCALS to host Airbnb
guests on activities that connect them to real local
people, and culture.

9. Airbnb
Experience
Hosts
Small Businesses
New Entrepreneurs
Community Nonprofits

10. What about Romania?

11. Social Impact Experiences

12. Social Impact
Experiences
Inspiring activities for 1- 10 guests, hosted by
nonprofits that connect Airbnb travelers and
locals to their cause.
Airbnb waives its 20% fee, meaning
100% goes directly to the organization.
www.airbnb.com/social-impact

14. Benefits
Raise Awareness
With millions of impressions
on a global audience
Create lasting impact
By connecting people
emotionally to causes
Generate regular income
With an innovative revenue
stream
$

15. Hear from a Host
“The type of clientele that have come to us
via the Airbnb Social Impact Experiences
platform are exactly the type of clientele we
have always wanted to reach; young,
energetic, informed people with a passion
for conserving and enjoying wild spaces
that matches even our own.”
- Jon Monsoon, host of Paddle with the
Penguins

16. Hear from a Host
“People only have a finite amount of money
in their budget for donating to good
causes. There’s much more money in their
entertainment budget, and we see social
impact experiences as a way to take
advantage of that entertainment budget!”
- Thomas Muirhead, CEO, hosts of The
Feminist Tour of London

17. Experiment with Themes

18. Connect with
Locals
Meet Ole, an author born and raised
in Copenhagen.
His experience exposes guests to
locals with stories to share! Enjoy
the wind in your hair while seeing
the other side of Copenhagen.

19. Get “Hands-On”
with the Cause
Get a close-up tour of Amsterdam
while lending a hand collecting plastic
from the canals.
Benefits Plastic Whale.

20. Provide Insider
Access
Meet Jack, the Prison Warder, one
of Nelson Mandela’s prison guards
for a tour around Robben Island.
Benefits the Nelson Mandela
Foundation.

21. Share Your Skills
Offer a class or workshop so people
can get hands-on.
Becca, a volunteer, shares her skills
as a professional cookie maker to
benefit Family House! Guests learn
to decorate cookies while meeting
the families from the cause.

22. Aim for Iconic
With a Twist
Show off what’s great about your
city and your cause!
Take in views of the Hollywood sign
while hiking Runyon Canyon with a
rescue dog.
Benefits Free Animal Doctor.

23. Polling Question:
1) How many dogs were adopted from the Hike to
the Hollywood sign experience?
a) 5
b) 11
c) 20

24. What’s your secret?

25. Ask yourself these questions as you
begin thinking about your
experience!
1. What kind of activity might connect
someone (emotionally) to your cause?
What made you fall in love with your
cause?
2. What assets do you have? Skills? Venue?
Programming? Expertise? Volunteers?
3. When you have guests visiting your city,
what do you show them?
This is an extension of your brand, and ongoing
programming for your organization. Think
about how you might you make it exceptional.

26. Who’s Your
Best Host?
Staff Member
Leadership development
opportunity for enthusiastic
staff member or intern
Community Member
A way to employ creative
members of the community
(artists, actors, beneficiaries
of the organization, and other
locals)
Volunteer / Fundraiser
A meaningful way for
volunteers to participate in
your cause

27. Let’s get started!

28. 1. Identify your host.
2. Create a new Airbnb account for your nonprofit.
3. Build your experience! Fill out the fields and indicate that it is a social
impact experience, be sure to tick this box.
Ready to submit your Experience now?
Set aside an hour.

29. Polling Question:
1) Have any of you thought of an new idea or
existing event that could make a great experience
during this webinar? Yes / No

30. Q&A

31. Thank you!
For any additional questions, email holly.bland@airbnb.com

32. Appendix

33. Product demo

34. Product Demo: How to Submit your Experience