More DISRUPTION on https://www.techingrocery.com
Nowadays the online world has become a space in which brands can directly engage and sell to consumers eliminating the need for physical stores or online retailers. The shoppers are keen to discover those new options and more brands or software’s that sell directly to consumer are emerging – creating simplicity and efficiency in marketing and supply chain.
Here is a selection of 5 key DTC players that are disruptive in their concepts or service:
2. Nowadays the online world has become a space in which brands can directly engage and sell to
consumers eliminating the need for physical stores or online retailers. The shoppers are keen to discover
those new options and more brands or software’s that sell directly to consumer are emerging – creating
simplicity and efficiency in marketing and supply chain.
Here is a selection of 5 key DTC players that are disruptive in their concepts or service:
Direct To Consumer : Selling beyond retail
3. Shoppers purchase a product-specific Amazon Dash Button and use the
Amazon app to connect Dash to WiFi and set the product to be reordered with
the button. When consumers run out of that product, pressing Amazon Dash
automatically purchases and ships the product to their house.
1 – Amazon Dash
4. Hands-free speaker shoppers can control with their voices. Echo connects to
the Alexa Voice Service to play music, provide information, news, sports scores,
weather, and more—instantly. In addition, consumers can speak to Alexa to
easily order products via Amazon.
It eliminates the need for shoppers to visit app or website, they simply uses
voice commands to make purchases. All you have to do is ask.
2 – Amazon Echo Alexa
5. Shoppers subscribe to the service and receive a box each week with the right
amount of ingredients to prepare two-three recipes.
Blue Apron makes it easy for busy consumers to prepare tasty meals at home
that fit their dietary needs –no finding recipes, going to the grocery store for
ingredients, having leftovers that go to waste.
3 – Blue Apron
6. Shoppers subscribe to a monthly sample box of beauty products for men or
women, Helps consumers easily and efficiently try, learn about, and purchase
beauty products online. Brands use Birchbox to launch, sample, and test new
product
4 – Birchbox
7. Dollar Shave Club couldn’t be simpler. The shopper has to select the kind of
blade he wants for shaving (from 1 to 5 blades) and then pay a monthly
subscription to receive the right quantity needed for a proper shaving. Cost are
from 1$ to 9$ according to the type of blade chosen and there is no minimum
commitment. Their funny commercials are the most viral on DTC
market, explaining their outstanding growth.
5 – Dollar Shave Club