2. About
• Bajaj Allianz is a joint venture between Bajaj
Finserv Limited and Allianz SE.
• This joint venture Company incorporates global
expertise with local experience.
• One of the fastest growing private life insurance
company in India.
• The comprehensive, innovative solutions
combine the technical expertise and experience
of Allianz SE, and in-depth market knowledge and
goodwill of "Bajaj" brand in India.
3. About
• Ensuring world class solutions by offering customized
products with transparent benefits supported by the
best technology is our business philosophy.
• Currently Bajaj Allianz has a strong product portfolio
and caters to all kinds of customer needs from ULIPs
to Child plans, from group insurance to health
insurance.
• At Bajaj Allianz, customer delight is the guiding
principle.
• Competitive pricing and quick honest response have
earned the Company the customer's trust and market
leadership in a very short time.
4. Date of Incorporation 12th March,2001
Started operations on 3rd August,2001
Head-office Pune, India
Worldwide Web Address www.bajajallianz.com
Toll free Number 1800-209-7272
No. Of Offices 722
Brand Statement Jiyo Befikar
Chairman Mr. Sanjiv Bajaj
MD & Chief Executive Officer Mr. Anuj Agarwal
Total Assets Under Management Rs. 42,955 Crore
Solvency ratio 809%
Claims Settlement Ratio 98.05%
5. Vision
• 'To be the BEST Life Insurance Company
To Buy From,
Work For
& Invest In'
6. The Bajaj Allianz Philosophy
• Invest in people - Pay / develop / career planning
• Dominate your market - Be decisive / communicate clear
goals
• Never sit still - change continually / revolutionize
• Think service; service; service - continuous improvement
• Learn & Lead - Be prepared to listen
• Tell the facts are they are - clear communication
• Kill bureaucracy - boundary less / idea non management
layers / informality /speed
• Manage the business like a corner shop - customer
satisfaction / cash flow
7. Board members and the
management team
Sr. No Name of Person Role/Designation
1 Mr. Sanjiv Bajaj Chairman
2 Mr. Sanjay Asher Director
3 Mr. Niraj Bajaj Director
4 Mr. Rahul Bajaj Director
5 Mr. Manuel Bauer Director
6 Mr. Kamesh Goyal Director
7 Mr. Ranjit Gupta Director
8 Mr. S H Khan Director
9 Mr. Suraj Mehta Director
10 Mr. Anuj Agarwal
Managing Director & Chief
Executive Officer
11 Mr. Manu Tandon Director
9. Child Insurance plans
• Bajaj Allianz Young Assure is a traditional participating regular
and limited premium payment endowment plan to ensure a
bright future for your loved ones.
The key advantages of this plan are:
• Multiple premium payment and policy term options to ensure
that money is available to you during crucial years like child's
education, marriage, etc.
• Guaranteed Maturity Benefit (GMB), Guaranteed Additions
(GA) and bonuses to ensure a good return
• 3 Cash Instalment Options to choose from to match the future
financial needs
• Comprehensive coverage in case of death or accidental
disability
• Option to enhance your coverage with rider benefits
• Special rates for female policyholders
10. Retirement Plan
The key features are as follows:
• Cash Bonus starting from the end of 6th year.
• Guaranteed Cash Back starting from the end of Premium
Payment Term.
• Life cover up to the age of 100 years.
• Guaranteed Death Benefit of up to 300% of Sum Assured
depending on the PPT chosen.
• Option to take policy benefit in monthly instalments.
• Choice of 3 premium payment terms, viz., 10, 15 and 20 years.
• More value for money with high sum assured rebate.
• Attractive rates for female lives.
• Option to enhance your coverage with rider benefits
11. Saving Plan
• Bajaj Allianz Save Assure is a Limited Premium Payment, Non-
Participating, Non Linked, Individual Endowment Plan.
The key features are:
• Guaranteed maturity/death benefit of 115% of the sum
assured
• Choice of 2 policy terms, 15 and 17 years.
• Premium Payment Term of 10 and 12 years.
• Option to take policy benefit in monthly instalments over a
period of 5 or 10 years.
• More value for money with high Sum Assured rebate on
premium.
• Option to enhance your coverage with rider benefits
• The policyholder will receive 115% of your sum assured as
maturity/death benefit, provided all due premiums have been
paid.
12. Investment Plan
• The key features of this plan are:
• Option to choose 1.25 times or 2 times of Sum Assured
as life cover.
• Compound reversionary bonus and terminal bonus.
• Limited premium payment term.
• Option to take policy benefit in monthly installments.
• More value for money with high sum assured rebate.
• Attractive premium rates for female life insured.
• Option to enhance your coverage with rider benefits
13. Term insurance policy
• Term insurance policy gives tax benefits. The Policyholder will receive
tax exemption as per 80C and 10(10D) of the Indian Income Tax Act.
• Get the advantage of a level term insurance cover at low cost, especially
for larger sum assured.
• Term insurance companies reward the insured people for maintaining a
healthy life-style, if applicable, with special premium rates for non-
smokers and medically fit non-smokers.
• Benefit of attractive high sum assured rebate.
• The nominee will have the option to take the death benefit in equal
monthly instalments over a period of 5 or 10 years.
• Select policy term of 10, 15, 20, 25 or 30 years depending on your
requirement.
• Alter term insurance premium payment frequency.
• Include spouse at a later date in existing policy, if the policyholder is
single at present.
• Plan to meet recurring expenses of policyholer’s loved ones by opting
for payment of benefit in annual instalments.
14. Group Plans
• One of the best ways for to increase group cohesiveness is to
make group members feel cared for. Bajaj Allianz’s group
insurance scheme for group members, employees and their
families show them that their organization cares not only for
them but also their families.
Bajaj Allianz Life Insurance Group Plans offer:-
• 1. Financial stability to employees or group members
• 2. Ease of operations and fund management.
15. Group Plans
Product
• Bajaj Allianz Life Pradhan Mantri Jeevan Jyoti Bima Yojana
• Group Income Protection
• Group Term Life Insurance Plan
• Group Employee Benefit Plan
• Group Employee Care
• Group Credit Protection Plus
• Group Term Care
• Group Superannuation Secure
• Group Annuity
• Niyamit Sanchay Suraksha
16. Advertisement
BAJAJ ALLIANZ often uses different types of modes for
Advertising their services. These are as follows:-
a) Banners
b) Television
c) By telephonic calls
d) Catalogs and Print media
20. SWOT Analysis
Strengths
Bajaj Allianz is the largest private player in the insurance
industry in India
Excellent services
Customization of Products as per customer’s needs
Brand Image
Business Experience
Strong Financial Base
Innovative products, Technology, organization culture
and climate
The company has a large network of branches which is
helpful to customer for the payment.
21. Weaknesses
• Lot of competitors are in the market offer same product
by the title difference in the premium and offerings
• Target only higher income group whereas other
companies are trying to catch middle-lower level people
• Higher premiums as compared to the other
• Clients face problems to get insured due to large number
of formalities
• High targets for financial advisors and for the sales
department.
SWOT Analysis
22. Opportunities
• Huge market is literally untapped. Out of estimated 320 million
insurable markets only 20% of the population is insured
• In a conservative society of India where people are more inclined
towards risk free investments such as Bank FD’s and savings
rather than equity and high risk investments insurance offers the
best of both worlds – The security with high returns. So there
exists high potential for insurance company like BAJAJ ALLIANZ
• In the pension field where people want good life after their
retirement
• Indian people are more emotional towards their children that’s
why children plans are selling like hot cakes.
• Health insurance and pension Schemes, an estimated market
potential of approximately $15 billion.
SWOT Analysis
23. Threats
• Weak perception of private players in the minds of Indian
people due to frequent financial scams
• Large number of insurance players
• Players like ICICI PRUDENTIAL and Birla sun life with low
premium for the similar plans
• Entry of many other private companies with equally strong
experience and financial strength of foreign partners making
the competition difficult and saturating the urban markets
• For the Insurance sector Government set the authority that is
IRDA (Insurance Regulatory and Development Authority)
which is undertaken to track record of all the companies and
change rules day by day more rigid which make a little
difficulty for the companies.
SWOT Analysis
