Personal Information
Organization / Workplace
United Arab Emirates United Arab Emirates
Occupation
Brand Partnerships, MENA @TencentGames | Market Development | Community Building | Business Development Brand Strategy | Behavioral Science
Industry
Advertising / Marketing / PR
Website
ae.linkedin.com/in/tejdesai
About
A marketing post-graduate with 15+ years of advertising & communication experience. Currently drives Business Development and Brand Partnerships at Tencent Games across MENA working on some of the world's most played games like PUBG Mobile helping build one of the most engaged communities of like-minded gamers. Over the years, he has had the privilege of leading and being involved with several award-winning brands like Axe, BurgerKing, Red Bull, Rexona/Sure, Ferrero, Dubai Parks & Resorts, J&J, Samsung to name a few.
He has been instrumental in fostering team culture, developed structure, built processes and forged several successful partner alliances.
Tags
advertising
marketing and advertising
marketing
media
consumerbehavior
nudge
behavioraleconomics
behavioralscience
communication
trends
innovation
marketing strategy
psychology
strategic planning
strategic management
strategy
choicearchitecture
on-ground activations
brand activations
activation
wom
word of mouth
talkability
viral marketing
buzz marketing
viral
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