Making a digital marketing strategy with the right goals in mind can set you on the path to success.

1. The Digital Age of Marketing
Making a digital marketing strategy with the right goals in mind can set you on
the path to success.

2. Marketing for businesses has
changed in the digital age.
Now, digital technology affects every stage of the buying process from first interaction with a brand to consumer
feedback after a sale.
Consumers and clients hold the power of the sale—buying is on their timeline, giving them the opportunity to research
your product or service as well as other options before making a decision. With information so readily available on the
internet this often means sales take significantly longer than they used to. Consumers are also more apt to consider
reviews from other customers in social media channels or online forums. Analytics and behavior analysis make
understanding the new sales process easier, but also more complicated because there are now so many influencing
factors to a successful sale.
Digital media planning is the new way of predicting the way consumers and clients will interact with your company.

3. 4 Digital Age Marketing Methods
In order to combat the major changes of marketing, businesses have been
forced to adapt with digital marketing plans. Four popular marketing methods of
digital marketing strategies that have been developed are:

4. 1. Branding
Marketers focus on providing positive experiences with the brand to create customer loyalty. This is accomplished by
investing in new types of multimedia that will allow customers to connect with the brand on different levels, such as
videos, interactive games or media, and response forums, rather than “linear” advertising that only has one type of
advertising and doesn’t provide interaction aside from sales.

5. 2. Customer Experience Designers
Marketers offer exceptional customer service from beginning to end of a sale so that customers will be impressed and
want to continue working with them. Companies using this digital marketing planning method generally make decisions
on how to best serve customers after extensive research and analysis on customer behaviors and desires.

6. 3. Demand Generators
Marketers create large scale demand by flooding the internet with digital possibilities such as a website, mobile app,
SEO, and social media, to get as many sales as possible. This digital media marketing strategy usually doesn’t worry
about creating deep relationships with customers or clients the way branding does, but instead focuses on making
money by overwhelming the market with their slogans and products.

7. 4. Product Innovators
Marketers create various types of digital marketing to help them discover and develop new products or services
consumers want. As the marketers create new products, the company’s pipeline strengthens and grows, increasing the
value of the company.

8. Though some may consider these methods the best digital marketing
strategies, they are by no means the only way to make a digital media
marketing plan. The best plan is the one that works for your company. That’s
why you need to take steps to create your own digital marketing strategy that’s
tailored to your unique business needs. There are digital marketing experts out
there to help.

9. Important Steps to Creating a Digital
Marketing Plan:
A digital media marketing strategy plan should start with developing clear business goals and objectives and develop a
digital marketing plan outline. You can fit your goals into a digital marketing plan template or find a digital media
marketing plan sample that you think will fit your needs.
Digital media marketing plans are well served by taking advantage of up-and-coming digital opportunities. Find out
more about how to incorporate these into your digital marketing plan. The hottest and most viewed options today
include videos and social media, especially when a video is shared on a social media platform where it will usually get
three times the number of views of a plain text post.
Any digital media marketing sample should encourage you to take your brand to the next level, whether through
branding or innovating. Some digital marketing strategy examples suggest brands create open platforms where
consumers can contribute and interact with the company, particularly if you follow the branding model. However, you
should work with your resources and at least provide social media pages where consumers can interact with one
another.

10. You need a plan.
Contact Sprint Marketing to Find the Best Digital Marketing Strategies for Your Business
Creating a digital media marketing strategy isn’t a perfect science. With Sprint Marketing you can find
the best mix of options for your digital marketing plan. Contact Sprint Marketing today to discuss the
best digital marketing plan for your business. Call 801-251-6855 or go to www.sprintmarketing.com for
more information.