Darden School of Business Tesla Strategic Analysis
Tesla vison and mission
1. Terell Dennis
02/25/2014
Tesla Motors
Vision Statement:
Our vision is to create the most compelling car company of the
21st century by driving the world’s transition to electric
vehicles.
Mission Statement:
Our mission is not the safety of our vehicles, which can be
easily replaced, but for the safety of our customers and the
families they entrust to our cars and to accelerate the world’s
transition to electric mobility with a full range of
increasingly affordable electric cars for all consumers.