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Social Media & The Future of Fundraising


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Learn about the Future of Fund raising via Social Media Technology

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Social Media & The Future of Fundraising

  1. 1. Social Media as a new paradigm for fundraising & Event Planning For Non - Profit Organization 501c (3) Fund Raising Campaigns 2010- 2011 prepared by Teresita A Krueger v 1.2 This presentation sanitized for general Purpose viewing Friday, September 10, 2010
  2. 2. Typical planning schedule for Fund raising, event planning create event & solicit sponsors............Send invitations & post social media............Send reminders ....................................... Send Thank You Day of Post- Milestones Minus 2 months 1 month Event Event email email thank Sponsors email you for attending demographic Org with web link Contact List email email Constant Contact campaign Save-the-date email invitations to Constant Contact list post thank indicate you to sponsors Dashboard sponsors & photos Website announcement Tweet on Twitter account Post Link to FaceBook Post on Wall post event on Discuss in website Wall, LinkedIn group(s) Facebook.... Next Wave event (givezooks!, dashboards eventbrite..) Friday, September 10, 2010
  3. 3. Driven both by tasks & person-time availability eMails/Letter/In- Next Wave Donation Tasks person Plans:event & Solicitation donation authored from President: ✓to Constantcontact List (all opt-in contacts) Social Media Fund ✓donation emails/letters/ Contact face2face with donation raising can ✓create reason to attend - talking pt. PtOfContact Model for any meetings ✓raffles before & during event help accelerate and simplify these Website activities: tasks. ✓provide links to website from: ✓other publications - trade, ✓website and program Publicity industry, social, professional.. mentions of donation and POC ✓Social Networks - carefully chosen Social Networking and the Event & Internet activities: ✓review on-line event mgmt : Fundraising ✓Social Networks - carefully chosen ✓no of invites ✓amount of donations - based on social fundraising for nonprofits, ✓meeting plans with POC (pt of contact) for goal connecting individuals and sponsor organizations ✓favorable mentions in programs, organizations online to increase Monitor/ ✓break even pt (no of persons) website charitable giving. Social fundraising ✓goals for sponsors (the Obama model of fundraising), Dashboard ✓discounted numbers for full tables also called peer to peer fundraising or person to person fundraising, is the intersection of online fundraising with social networking. Friday, September 10, 2010
  4. 4. The Future of Fundraising is in a Networked World Simple to use Online tools on free web sites for fundraising & Event planning Web Awareness Social Media to communicate with a mass audience of professionals Peer to Peer Fundraising - a new set of online tools make this both a possibility and a growth imperative for any organization Friday, September 10, 2010
  5. 5. Fundraising - up to now • Donor - fatigue • less tolerant of direct mail solicitation • Fund raiser- fatigue • over reliant on mass market, direct response • Recession? • never recession-proof • Mission - fatigue • falling response rates lead to ever increasing volume of prospects to feed donor pool Friday, September 10, 2010
  6. 6. Beating that Fatigue Start by; mapping out online communities. create/enhance contact lists listen, learn, engage similar mission organizations, find out what they do. ask the burning question - where do organizations go to create a presence in Web 2.0 world. evaluate funding sites The Rise of online Philanthropy scaled fundraising activities having the effect of transforming charitable organizations facilitated by technology. Friday, September 10, 2010
  7. 7. Insights Recommendations Individual donor funding has become over reliant mass market and direct response techniques - The future of fundraising is stop interrupting what people are Peer-to-Peer Fund raising interested in and to become what people are interested in. a new set of online Web based tools makes this approach not just possible but imperative for any organization to grow. Most suited for non-profits as they seek to take the costs The younger supporter segment displays a greater willingness to tell out of fund raising activities and increase the reach of the others- They are the ones using social media on a daily basis.... organization to new members and donors. Communities Contact Lists =====> Crowd Funding Campaigns ====> Content Management Campaign Management ====> Combining the enthusiasm, skills & networking experiences of Fund raisers with the data-driven discipline of Web based marketing Friday, September 10, 2010
  8. 8. My Recommendation: Example of GiveZooks! at a glance ✦Why use the social media form of engagement ? ➡ Precedence set by several local non-profits, catholic schools, and women’s organizations - successfully ! ✓Women’s Economic Ventures (Santa Barbara, CA) ✓ ✓Manlius Pebble Hill School (Rochester, NY) ✓ ✓Jaradoa Theater (New York, NY) ✓ ✓People for People Foundation of Gloucester County (Mullica Hill, NJ) ✓ ✓Marin Catholic School, Mary ✓ ✦An online, Internet media for nonprofits to put their fundraising efforts online, promote them through social media channels and process donations. ✦ Reduce overall costs of event or fund raising execution by adopting a single point of contact/communications and solicitations via multi-purpose web site ✦Raise awareness of charitable organization, thus encouraging donations, attendance to events, memberships ✦Fee system tolerable- •Events product priced separately and is based on a small transaction fee per ticket, per donation total (starting at 2.0%) ✦ ✦Feature functions that do the work of many ✦transparency to donors, supporters - link back to organization web site ✦10,000 email/mo, generate via contact lists ✦easy web design, ticket sales tally, donation tally, widgets to promote web site on other web sites ✦subscription services for enhanced features - fee based Friday, September 10, 2010
  9. 9. Call to Action - Need Your Help ➡ Headlights: ‣ Finance Plans - this web based capability is do-able ‣ Needs - support from committee ‣ Movement- go ahead and implement ‣ Identifying Pilot Event - Fundraisers ‣ Influence - use email Contact List & Social Media Contact sites ‣ Go to Enablement - create presence on chosen social media site Embracing Innovation is a cornerstone for achieving growth! Friday, September 10, 2010
  10. 10. Thai Hindi Traditional Chinese Russian Gracias Spanish Thank You Obrigado Brazilian Portuguese Arabic Danke German Grazie Italian Simplified Chinese Merci French Japanese Tamil Korean For more information contact: Teresita A Krueger Friday, September 10, 2010