15 ways to improve your content writing - Tereza Litsa for Summit on Content Marketing
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What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site. Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3 Read more posts from me: http://www.terezalitsa.com/
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15 ways to improve your content writing - Tereza Litsa for Summit on Content Marketing
- 1. TEREZA LITSA Content Marketing Manager at Hubbub Fundraising 15 WAYS TO IMPROVE YOUR CONTENT WRITING
- 3. It’s a content- driven world Image: iphonewalls.net
- 10. Image: teepublic
- 12. The average human attention span is just…
- 14. 8 seconds
- 15. A goldfish has an attention span of 9 seconds
- 17. 4. TYPES OF CONTENT
- 18. IMAGES
- 20. INFOGRAPHICS
- 21. Infographics are shared 3x times more than any other visual content
- 22. I VIDEOS Image: Loozrboy, CC BY-SA 2.0
- 23. Videos will account for 80% of all internet traffic by 2019
- 24. GIFs
- 25. There are more than 150 million original GIFs
- 26. Making a blog post visual
- 27. 5. LENGTH OF CONTENT
- 29. The average blog post in 2016 was 1054 words
- 30. 6. STRUCTURE
- 31. Allow your text to breathe
- 33. Bullet points
- 35. 7. FORMATTING
- 37. Headings help you organise your content
- 38. There’s no right and wrong way of using them H1 to H6
- 40. 8. CONTENT GOALS
- 41. What do you want to achieve with your content? thought leadership awareness promotion engagement conversion
- 42. Call-to-action
- 43. 9. HEADLINE
- 44. It’s the first impression that counts
- 45. What makes a great headline? clarity brevity relevance emotional appeal
- 46. Don’t try too hard
- 48. 10. LANGUAGE
- 49. Simplicity
- 52. No more buzzwords Image Credit: Gavin Llewellyn
- 53. Be consistent with the verb tense It’s easier to be confused in longer sentences
- 56. 11. SEO
- 57. SEO?!
- 59. Increase the chances for an image to be discovered file13435.jpg optimisation-seo.jpg
- 60. Title Aim for relevance and brevity
- 62. Keywords Use them in the right context.
- 63. Meta-description How do you describe your content to your readers?
- 64. 12. READABILITY
- 65. Image: Found Animals Foundation, CC BY-SA 2.0
- 66. Factors affecting readability: - reading ease - writing style - comprehension - language
- 67. Pick the right font
- 69. Use simple writing Image: Jegi, CC BY 2.0
- 72. Think of the headline
- 76. Encourage likes and shares
- 77. How Medium encourages shares
- 78. 14. THINK LIKE A USER
- 79. Stop thinking like a writer
- 80. Use Google Analytics to learn your audience
- 81. Bad user experience can kill good content
- 82. Mobile optimisation - structure - buttons - images - forms
- 83. Responsiveness - usability - accessibility - performance
- 84. Conversion rate
- 85. The user experience honeycomb by Peter Morville
- 86. 15. TOOLS
- 87. Hemingway
- 88. Grammarly
- 89. Buzzsumo
- 90. Readable
- 92. Writefull
- 93. StayFocusd
- 94. TAKEAWAY
- 95. Checklist to improve content Writing process Content types Length Structure Creativity Headline Language Readability SEO Social optimisation UX Formatting
- 101. Thank you!