With the right management and strategy from an SEO team like ours, your site can be turned into a lead generating business tool. Getting your site listed above your competitors by using SEO doesn’t need to be expensive but it’s certainly a great investment and a results driven marketing avenue for your business. Get in touch for a free audit with an seo consultant - See more at: http://www.bingdigital.co.uk/services/search-engine-optimisation-agency#sthash.7pF5t2F6.dpuf

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With the right management and strategy from an SEO team like ours,
your site can be turned into a lead generating business tool. Getting
your site listed above your competitors by using SEO doesn’t need to
be expensive but it’s certainly a great investment and a results driven
marketing avenue for your business. Get in touch for a free audit with
an seo consultant
B I N G D I G I TA L > S E R V I CE S > S E O CON S U L TA N T

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Did you know 90% of search engine users will click on a result in the first 3 pages of search engine rankings.
Where is your business ranking?
Search engines like Google show sites in search results they believe to be authoritative and relevant. They measure relevance by analysing
content and they measure authority based on several things, but most importantly on the number and quality of links a page has, because
links are like votes. The more votes, the higher your site ranks.
G E T I N T O UC H

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88% of search engine users will change their query if they don’t find what they are looking for in the first three pages of search engine
rankings.
Results Driven SEO Agency
Investing in a solid SEO strategy could be the best long term aspect of marketing your business online. There are some “must have” elements
to SEO, in the way your site is built, the way the content is laid out, promotional techniques and how many other sites in a similar category
like it and link to it. Every SEO Service has its own strategy and every website has different needs. Our SEO team will fix any problems and
then apply the right SEO strategy for your website & business specific requirements.
“There is no point building a million pound shopping center and not telling people how to find it”
Without SEO and online marketing, your website joins millions of other sites that cannot be found by the correct people. This in turn means
your beautifully designed site has gone to waste and your services are not being found by potential customers. Our team will work with you
to learn and understand your business, profile your customers and formulate the right strategy in order to achieve the right results.
Our SEO Clients
We deal with a wide range or market places, from highly competitive Children’s fashion shopping sites to niche local businesses. Our results
are providing our customers quality traffic but more importantly sales and conversions. If you would like to speak to our SEO Clients please
get in touch so that we can put you in touch.

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How we do SEO at Bing Digital
It is said that 90 per cent of search engine users will opt to click on a search engine result in the first three pages of search engine ranking
pages they click on. Therefore it is essential for any online business to invest in effective search engine marketing that will deliver a results
driven string to your marketing bow.
So let us inform you more about how we go about search engine marketing (SEO) as the industry has changed entirely in the last few years.
Major search engines such as Google and Bing now display websites in their search results providing they are authoritative and relevant to
targeted search queries. Relevance is measured by content analysis and authority is measured on the number and quality of links it has to the
individual page.
As a result, there is a strict strategy we follow to ensure that we do the right thing for each of our SEO clients and reach out to your target
demographic:
Research
The first phase of our SEO strategy is keyword research; and lots of it. Our team works to identify the groups of keyword phrases that
customers are using to search for products and services such as our client’s.
Online tools make it relatively straightforward to determine the most used search phrases but the real skill is finding the ones that are heavily
used but are least competitive in terms of the total number of search results.

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Keeping our client(s) in the loop
Before we get to work with any content creation it is important to report back to our clients on our findings and set agreeable goals and
targets that we will aim to meet regarding rankings.
We also need to be able to have access to our clients’ current site traffic information as it is important for us to know how searchers are
finding and interacting with their sites already.
Content creation
The phrase ‘content is king’ remains ever more relevant in SEO. In fact, some industry experts would now argue that SEO marketing is now
content marketing. Search engines love great content; content that is high volume, highly relevant to your target keywords and easily
engaged with by your target audience.
We use our keyword research in the first phase to build a content plan and an editorial calendar to enable us to plan future content that keeps
our clients ahead of their competitors in terms of adding value to their customers.
Page optimisation
Aside from the creation of brand new targeted content we also aim to tackle on-page optimisation; improving the content that our clients
already have and ensuring it is targeted to the correct phrase(s).

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We assess meta page titles and meta page descriptions and attempt to make them more compelling and intriguing to the consumer, with the
idea of improving click through rates. Developing a site map that includes a well-organised list of links to all the important pages of our
clients’ websites is also an integral process to ensure each page is indexed by the search engines when they visit the site.
We can also help to clean up the code on-page as, over time, this can become heavy and dated, resulting in slow page load times that are
viewed negatively by Google. It is a relatively simple and inexpensive task but it can be highly effective for websites with a significant number
of webpages.
Building links
Building links to our clients’ websites is now more than just a quick hit on directories; it’s an increasing science. Social media is also growing
in influence in terms of link building. The power of online sharing through social platforms provides numerous opportunities for businesses
willing to commit the funds and the time to using it.
We are increasingly helping our clients establish a social media presence within their niche, consulting with them on how best to use their
profiles to share site content and connect better with existing and prospective customers.
Google views high quality links back to your site as a vote for the credibility of your website and rewards you accordingly with lofty
rankings. The release of Google’s Penguin algorithm update made this ever more apparent. Subsequently we work liaise regularly with our
clients on ways to enhance their online reach and influence readers, gaining new inbound links in the process.
Further reporting

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We are entirely accountable for the work we do. As a result, a second reporting phase is carried out post-optimisation, providing clients with
clear and measurable results against the goals and targets set at the initial stage.
Within that initial stage we go to great lengths to let our clients know that we cannot make any guarantees on specific rankings for specific
phrases. The sophistication of Google’s algorithms now means we simple cannot guarantee a particular placement within a search engine
result page.
What we can guarantee however is that the above content-heavy methods have proven over time to be effective tactics for our SEO clients.
If you would like to chat with our experienced, friendly team today about any of our SEO packages please don’t hesitate to call us on 01634
823334 or fill in our simple, online contact form.
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