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YouTube Basics For Small Business
- 1. YouTube Basics For Small Businesses Jason Urgo Founder and CEO Social Blade YouTuber since 2007
- 2. Agenda • Do you need YouTube? • Creating and Optimizing • Analyzing • Where to go next
- 3. Types of Business Videos: General • Landing Page Teaser • Product Demo • Show New Features • Answer Complex FAQs
- 4. Types of Business Videos: Community • Videos Answering Social Media Questions • Encourage Users to make UGC • User Reviews • Ask For Feedback & Incorporate it • Live Event
- 5. Equipment • Doesn’t Have To Be Fancy • Good, Consistent Audio • Non-Shaky Video (tripod) • Registered Software For Screen Cap • Carefully Edited (Should Look Professional) • If Music Used, Use Royalty Free Or Get A License
- 6. Optimizing • Titles • Consider one for live, one for long term • Tags • Target Specifics • Descriptions • Links
- 7. Optimizing • Thumbnails • Faces • Be aware of elements on top of video • Closed Captions • Help rank in search • Google can auto-translate
- 8. Playlists • Organize Different Types Of Content • Linking To Video In A Playlist • More of your videos get watched • Your next video gets played instead of random
- 9. Annotations & Cards • Can link to more of your videos • Validate your company domain & can link off site • Cards work on mobile • Annotations customizable but don’t get annoying • Annotations great for End Slates
- 10. Analytics • Audience Retention – Improve Your Content
- 11. Analytics • Playback Locations & Traffic Sources
- 12. Analytics • Demographics – Know Your Audience
- 13. Analytics • Real Time – Know Quickly If Things Are Working
- 14. Community • Keep On Top Of Comments • Listen To Your Community • Consistency
- 15. Advertising • “Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers” -Variety • Traditional Advertising: Pre-rolls • Brand Deals w/ Creators
- 16. Live • Great Way To Interact With Your Users In Real Time • May Not Be Appropriate For Everyone • Be Ready For Technical Failures, They Always Happen • Hangouts On Air Easy To Use • Don't Go Too Long. Keep Conversation Going
- 17. Parting Tips • Know when its right to make a video and when its not • It takes a lot of time to make and keep up a good YouTube channel • YouTube’s always changing, what is optimal today may not be tomorrow
- 18. Thank You and Good Luck! Jason Urgo Twitter: @Urgo YouTube.com/Urgo urgo@socialblade.com Social Blade Twitter: @SocialBlade YouTube.com/SocialBlade SocialBlade.com