Applying “On the go”. Receiving real matching job opportunities based on someone’s profile. Effective and mobile-friendly job search. Semantic technology is key in creating the perfect application experience for your job seekers. What is already possible and what does the future hold? Gerard Mulder will discuss several cases and provide an insight into what the future will bring. This includes a peak into Textkernel’s own application process! This presentation was given at Emerce eRecruitment conference on 16th of April 2015. For more information, visit http://www.textkernel.com/candidate-experience/

1. How to create the perfect
online candidate experience
Gerard Mulder - Textkernel
Emerce eRecruitment - 16 April 2015

2. About me
• Co-owner and CCO of Textkernel since 2005
• Sales & Marketing, Semantic Technology,
Recruitment, Labor Market Analytics, Mountain biking, Soccer
coach & Chess player

3. Who is Textkernel?
Frankfurt office
Paris office
Amsterdam office

4. How you may know us

5. How you may know us
Jobfeed labour
market analyses

6. What is the Candidate Experience?

7. The Online Candidate Experience
Study
Survey results
Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

8. Survey results
Theme for 2015
DE: 90%
NL: 73%
FR: 60%
AT: 61%
Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

9. Survey results
Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

10. Survey results
Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

11. Survey results
61%
58%
34%
71%
31%
30%
52%
31%
Is the job section of your career site
optimised for mobile?
Can an application be fully completed
via a mobile device?
Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

12. Survey results
Based on the (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

13. Survey results
Source: (preliminary) results of Textkernel’s Candidate Experience Study in the Netherlands*, Germany, Austria and France

14. Going back to work after 30 years
Watch on Youtube

15. What has online given to the
candidate?

16. Jobs can actually be found
Source: Jobfeed. Infographic: De Nederlandse online vacaturemarkt in Q1 2015

17. Besides programming, I also want to do project
management
I want to use my education and experience in HR in a
commercial leadership role
I’d prefer to do e-business projects in a B-2-C
environment.
I want to do more with my talent for
organizing events
Looking to hire:
Experienced Java-developer
Solving communication issues
You have
- min. 5 yrs. experience
- Certificaat X, Y en Z
Maximum pay scale 8 and
pension plan

18. Some more facts about the
Candidates
1. They search for jobs online and do research online
2. Over 35% search via mobile device and this is growing
fast (60% for people under 30)
3. Candidates do not like long forms
4. About 50% would consider using their social profile to
apply for a job if given the choice
5. They favor transparent processes
Source: Candidate Experience study by MetaHR and The Candidate Experience report 2014 by Kelly Services
Searching and applying
• After the online process they appreciate personal follow up
• They expect a decision within 6 weeks
• They would like to understand why they are not invited or hired
• They welcome giving feedback themselves
After application

19. Online Candidate Experience

21. Candidate Experience: Sky Deutschland

22. Candidate Experience: Sky Deutschland

23. Candidate Experience: Sky Deutschland

24. Candidate Experience: Sky Deutschland

25. Candidate Experience: Sky Deutschland

26. Candidate Experience: Maandag

27. Candidate Experience: Maandag

28. Candidate Experience: Maandag

29. Candidate Experience: Maandag

30. Candidate Experience: Maandag

31. Candidate Experience: Enexis

32. Candidate Experience: Enexis

33. Candidate Experience: Enexis

34. Our current application process
Apply with widget:
Apply with CV
upload or social
media profiel

35. Our current application process
Pre-populated fields
The fields are pre-
filled with data from
the CV or profile.
Just check and apply

36. The future is now

37. Machines learning, understanding,
communicating and returning relevant
information

38. New Textkernel career site
Initiated and
created by
Textkernel
employees!

39. New Textkernel career site
Showing
Textkernel’s
technologie

40. New Textkernel career site
Upload CV and
see which
Textkernel’s
open jobs match

41. New Textkernel career site
Get insight into
how your CV
matches with our
jobs and use this
knowledge to
improve your CV
(e.g. with skills)

42. Understanding the job using
semantic technology

43. Understanding the Candidate

44. “Apply with” and Match!
Match!
+

45. One step further:
What if you could search for the right
candidate directly from a vacancy
description? And vice-versa!
Let the job find you, effective
talent pools

46. The near future of Online Candidate
Experience
Software engaging in a
conversation with
candidates, based on their
profile and the job they
apply for, helping them and
the recruiter understand
better

47. The future of Online Candidate
Experience
Semantic Technology and Artificial Intelligence
will enable to align all internal Recruitment & HR
systems with each other and external data.
This HR Big Data combined with effective
matching will give candidates and recruiters
insights we can now only dream of.

48. • More info or a demo: demo@textkernel.com
• Monthly updates: register via textkernel.com/news
textkernel.com/candidate-experience
Textkernel BV Headquarters
Nieuwendammerkade 28A17
1022 AB Amsterdam
The Netherlands
T: +31 20 494 2498
E: info@textkernel.com
W: www.textkernel.com
More information?

49. Questions?
And Thank You
Fill out the candidate experience survey
NL: bit.ly/CandExNL
UK: bit.ly/CandExUK
(before 30th April 2015)